GABLES HISTORY
Entered Metro D.C. Market Acquired Dupont Circle & Purchased HG Smithy Management Company
Acquisitions Houston, Austin & TCR South Florida Division
1982 Atlanta based
1994
1998 Public REIT formed creating Gables Residential Trust
2001
2005
Fund closes, Clarion acquires Gables with new investors for $3.2 billion
2015-Present
ING Clarion acquired Gables creating Lions Gables Apartment closed-ended fund
GABLES TODAY
13 Major Markets
2,000 Apartment Homes in Pipeline
30,775 Apartments
110 Communities and growing...
SOUTH FLORIDA PRESENCE 3, 175 TOTAL Apartment Homes
1. Gables Montecito 2. Gables Palma Vista 3. Gables Marbella 4. Gables Town Colony 5. Gables Boca Place 6. Gables Town Place 7. Mizner Park 8. Gables Wilton Park 9. Aqua Isles 10.Gables Aventura 11.Gables Ponce 12.Cascades at the Hammock
GABLES CULTURE CREATES SUCCESS Since 1997, our motto has been This year we have launched a new tag line embracing each individual with our personalized hospitality approach when doing business with our prospects, residents, clients, and fellow colleagues at Gables! Our tagline has evolved to:
Investing in our Associates
HR In-house recruiting People Answers Fit4Funds OfficeVibe
Training Onsite Training Video On Demand Program Online classes GLI/Leader Program
Investing in our Associates Strong Culture = Longevity Leadership – 15 years Regional Managers – 9 years Community Managers – 6 years On-site Associates – 4 years Average Tenure – 5 years
Unparalleled Customer Service
Outstanding Client Satisfaction
We believe in
Taking Care
of our clients by offering high-caliber services.
Information Technology/Integrations Dedicated Accounting Team Gables Urban Revenue Management Gables Corporate Accommodations
De-centralized National Marketing Platform Procurement Sustainability Facilities Asset Management
NATIONAL VENDORS Gables has an internal procurement associate responsible for national negotiations, bulk purchasing, and review of property spending patterns.
PPG- New National contract 2017 MRO Supply- Negotiated 10% discount off lowest pricing Staples- Re-negotiating contract 2Q17 GE-National contract & adding Whirlpool 2017 Shaw & Mohawk- Permanent carpet & flooring Other National contracts: Elevator contracts, closet systems, fitness equipment, landscaping, trash, pool furniture, and uniforms.
GCA MARKETS Corporate Apartment Homes in OVER 30 Markets!
GCA EXPERIENCE ExxonMobil utilized GCA for housing 100 of their interns in Arlington, VA for 8 years GCA has managed intern housing for Amazon in Seattle, WA housing over 250 interns Served as Housing Coordinator for all of Hess’ housing needs in North Dakota (apartment homes, hotels, crew camps).
GCA INNOVATION
GCA was among the first corporate housing companies to offer an electronic signature process for lease paperwork using DocuSign. One of the first to launch a home delivery partnership so GCA residents can order just about anything delivered to their corporate apartment.
GCA STATISTICS Average length of stay- 95 days Average nightly stay- $140 Number of GCA Associates- 35 nationwide • Average tenure- 8 years Current inventory- 750 units 163 Active communities - 82 Gables, 81 Non-Gables 216 different Corporations/Clients in 2016 • 70% are Corporate clients, 30% are individual
SHORT TERM RENTAL PLATFORMS FOR CORPORATIONS
GABLES STUDENT DEMOGRAPHIC EXPERIENCE
GABLES STUDENT DEMOGRAPHIC COMMUNITIES ATLANTA Gables Emory Point Gables Rock Springs Gables Morningside Gables Montclair Gables Brookhaven
AUSTIN Gables Central Park
SOUTH FLORIDA Gables Ponce Mizner Park Gables Boca Place Gables Town Place
METRO DC The Berkshire
BOSTON Watermark Kendall West Watermark Kendall East Gables Arsenal Street Hub 25
BALTIMORE 10 Light Street
STUDENT DEMOGRAPHIC NUANCES Marketing Community reputation Wait lists Off-campus housing fairs, print and websites Resident Referrals are strong if reputation is good Parents are equally the prospect Lease Expiration Management Limit number of expirations in key months LRO settings that promote accelerated rates in key months Strategically manage rent increase in months that students tour for the next year Large blocks of units leased to University, with 2 year lease terms Require early move-in dates, no long hold times
STUDENT DEMOGRAPHIC NUANCES Resident Retention Concierge service 2/47 Amenities matter, students use them all They love events where they are served food and beverages, brunch is popular Multiple lists of services; package locker system, dry cleaning, valet trash, groceries Operations Management team must establish the tone of the community Consistent enforcement of lease terms is critical Parents sign the lease too Parents will highly influence the community selected Parents demonstrate willingness to pay higher rent to have clean and safe community
AVIVA Target Demographic
From Generation to Generation…
SILENT GENERATION Depression Years WWII Conservative Financial security Wealthiest generation “Waste not, want not” attitude Traditional & Simple Years-1929-1945 Ages- 72-88 Population- 55 million
BOOMERS GENERATION 9 months after WWII ends JFK, MLK assassinations Entitlement starts Caution >>> confidence Workaholic Value material things Work ethic measured by number of hours worked Social cause oriented Years-1946-1964 Ages- 53-71 Population- 76 million
GEN X-BUSTERS
Vietnam, Watergate, Roe vs. Wade World in turmoil>>> caution First technology adapters “Latchkey” Kids Entrepreneurial Work smarter, not harder Relate to me, emotional “Carpe diem” attitude Years-1965-1982 Ages- 35-52 Population- 50 million
GEN Y- MILLENIALS
Years-1983-2000 Ages- 17-34 Population- 80 million
Boomer children 1984 Macintosh personal computer invented Napster launched in 1994, first a la carte music Entitlement “Life is a cafeteria� 3-4 colleges and create their own degrees Spiritual choice: practice different components of many Work to live, not live to work Short attention span Culturally and racially tolerant
GEN Z- HOMELANDERS
Years- 2001-2018 Ages- 0-16 Population- 23 million
Homeland security starts 911, housing bubble burst, terrorist attacks Recession, unemployment, racial unrest IPhone/ IPod Facebook & Instagram Instant gratification Community averse due to social media Thrive on what’s next Speed is “King” Process information at lighting speed
STRAIGHT TO THE SOURCE‌MILLENIALS 4 age groups 71 responses 33% male, 67% female 29% undergrad, 1% grad, 23% 2 yrs. out of college, 47% none of these 47% live w/ significant other, 38% roommate, 15% self 48% has pet, 52% does not have pet Has used: 48% Airbnb, 20% VRBO, 2% Housetrip, 7% other, 45% never 30% would rent their home w/ service, 70% would not 52% were ok to live in a community that allows these short term rentals, 48% were not 14% would rent out apt during vacation/breaks, 8% events, 17% both, 61% no 35 offered comments: 15 criminal check concern, 14 damage concerns, 6 liked possibility of making money, 3 concerned about parties and noise
SHORT TERM RENTAL PLATFORMS FOR INDIVIDUALS TAKE YOUR PICK…