HopHop Brand Studio Style Guide

Page 1


1. CONSTRUCTION


2. PROPORTION AND CLEAR SPACE

X X

X X

X

X X X

X


3. VERSIONS OF THE BRAND

3.1. COLOR

3.2. GRAYSCALE

3.3. BLACK & WHITE


4. COLORS

CMYK: 89, 73, 75, 48 RGB: 34, 51, 46 HEX: #22332e

CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #211915

CMYK: 64, 2, 99, 0 RGB: 135, 176, 57 HEX: #87b039

CMYK: 0, 0, 0, 31 RGB: 176, 176, 176 HEX: #b0b0b0


4. TYPOGRAPHY

Campton Bold - For Headlines Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Campton Medium - For Head & Subheadlines Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Campton Book - For Body Text Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Campton About this font family Campton is a simple sans serif with a geometric skeleton, based on the mid to early twentieth century visual trend of achieving neutrality. Although, there are a lot of typefaces focusing on similar principles, tries to find its niche in the field of anonymous typefaces by combining simplicity with a subtle friendliness.


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