Brand Identity and Sign System Gabriela Araiza & Rousseau Gleitsman | Fall Quarter 2015 | Design 186
Table of Content 4-5
Project Summary and Site Analysis
6
Logo and Identity Inspiration
7
Initial Sketches
8-9
Visual Identity
10
Sign Location Plan
11
Best Practice
12
Graphics Palette
13
Materials Palette
14-15
Sign Vocabulary
16
Sign Sketches
17
Identification Sign
18
Recognition Sign
19
Celebratory Sign
20
Directional 1 Sign
21
Interpretive Sign
22
Regulatory Sign
23
Directional Sign 2
24
Orientation Sign
25
Orientation Sign: Specification
26
Orientation Sign: Graphic Detail
27
Sources
Project Summary and Site Analysis
Location
Existing Signage
Davis Bike Loop, Davis, Ca.
As is, the signage for the bike path is rather confusing, as it consists of faded green lines that are painted on the ground and some occasional orange/green/yellow arrows that were originally supposed to be temporary. Turning points are also very unclear and unless users are constantly looking at the ground it is very easy to get lost and continue on the main bike paths that are not part of the trail.
Runs across the Davis Greenbelt, going through various Davis districts including residential areas, schools, parks, Downtown Davis, UC Davis, as well as some shopping areas.
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Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Project Summary and Site Analysis
Audience/User
Vision
The bike loop attracts people from the Davis community that either want to get from one part of the city to the other and or people who want to do recreational exercise. During the week there are usually more UCD students and professors going to the campus, parents and children going to school, and professionals going to work.
The goal for this new signage and identity is to transform the bike loop from just a path to something that allows people to experience Davis. The cyclist will get navigational/wayfinding information while getting quick histories/statements/stories about Davis along the way. At the same time, staying true to Davis’ bike culture, community and identity, while keeping it fun and exciting.
Bike Loop: Davis | Brand Identity and Sign System
5
Logo and Identity Inspiration
6
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Initial Sketches
Bike Loop: Davis | Brand Identity and Sign System
7
Visual Identity
8
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Visual Identity
Reasoning The logo is an abstracted bike chain. The bike chain relates to what the path will be used for (bikers) and the name of the path (bike loop) without being too literal. A chain is a metaphor for the social links in a community. We hope to foster socialization on the bike bath and encourage experiencing the path with friends/family/neighbors/classmates.
Muted colors work well together. We went with a natural color palette so that new signs could fit in with their environments, but still be eye catching. There are already plenty of road signs with blaring fluorescent colors and we wanted to depart from this and give a more relaxed vibe.
Rivets are representative of the people in a community. The rivets hold the chain together in the logo and this represents the formation of community (coming together through bonds).
Extreme differentiation from their environment is not essential for our signs because the system is catering to pedestrians and bikers who move at slower speeds.
Gotham was chosen as the typeface because it is highly legible, friendly yet professional looking, and has a large font family that can be utilized throughout the sign system.
The circular form of the chain represents the concept of a loop.
The name of the path is Bike Loop Davis. By putting “Davis” after “Bike Loop” the goal was to emphasize the bike loop itself and make the location second in hierarchy. This way, the Bike Loop brand and signage system could be implemented across the country at different universities if it caught on in Davis.
Bike Loop: Davis | Brand Identity and Sign System
9
Sign Location Plan
Key: Bike Loop Path Identification Orientation Directional Regulatory Recognition Celebratory Interpretive
10
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Best Practice
Bike Loop: Davis | Brand Identity and Sign System
11
Graphics Palette
$
C= 30 M=89 Y= 97 K= 35 C= 57 M=63 Y= 58 K= 38 C= 6 M= 1 Y= 45 K= 0 C= 23 M= 2 Y= 68 K= 0 C= 9 M=78 Y= 90 K= 1 C= 8 M= 33 Y= 86 K= 0 12
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Materials Palette
Powder Coating on Aluminum
CycleGrip MMAX Paint
Concrete
Vinyl
Etched Glass
Print on Aluminum
Bike Loop: Davis | Brand Identity and Sign System
13
Sign Vocabulary
Top View:
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Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Sign Vocabulary
Bike Loop: Davis | Brand Identity and Sign System
15
Sign Sketches
16
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Identification
6 ft
Bike Loop: Davis | Brand Identity and Sign System
17
Recognition
6 ft
18
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Celebratory
6 ft
Bike Loop: Davis | Brand Identity and Sign System
19
Directional 1
6 ft
20
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Interpretive
6 ft
Bike Loop: Davis | Brand Identity and Sign System
21
Regulatory
6 ft
22
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Directional 2
Top View: Top view
6 ft
Bike Loop: Davis | Brand Identity and Sign System
23
Orientation
6 ft
24
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Orientation Sign: Specification
Bike Loop: Davis | Brand Identity and Sign System
25
Orientation Sign: Graphic Detail
26
Gabriela Araiza & Rousseau Gleitsman | Fall 2015 | Des 186: Environmental Graphics
Sources
https://segd.org/money-shot https://segd.org/parc-du-sergent-blandan http://www.billingsjackson.com/images/gallery/anisimov-2.jpg http://www.billingsjackson.com/images/gallery/anisimov-2.jpg https://s-media-cache-ak0.pinimg.com/736x/e9/dd/b4/e9ddb4ff8ecf03dc392ea85c2213b930.jpg http://s3-media1.fl.yelpcdn.com/bphoto/NlsKy3kQRz_9qzIq6IZa1Q/ls.jpg http://3.bp.blogspot.com/-PSmXaKNVoDw/UFyqK4huZXI/AAAAAAAAGUA/6rRcmlAMPVg/s1600/010.JPG http://www.cunneensigns.com.au/images//image-gallery/Wayfinding/Cunneen-Signs-Taronga-Zoo-wayfinding-25.jpg https://taronga.org.au/sites/default/files/downloads/new_wayfinding_signage_0_2.jpg https://s-media-cache-ak0.pinimg.com/originals/62/8a/da/628ada12fd109d29461066e384a984b5.jpg https://s-media-cache-ak0.pinimg.com/236x/08/7c/39/087c393d8c31db24a855be435d3d6efd.jpg http://www.atp.com.au/Images/UserUploadedImages/355/Way_finding_signs%20(1).JPG http://tmsignco.com/wp-content/uploads/2013/04/Trademark-Sign-Company-Julius-Kleiner-Wayfinding-Collage-reduced1-618x300.jpg http://www.design.iastate.edu/GALLERY/WORKING/gallery-1302.jpg http://38.media.tumblr.com/tumblr_mao9i7GJnR1qa2hyg.jpg http://files.idnworld.com/mags/files/v20n1/_pages/030E.jpg http://www.standard8.com/img/exhibitions/projects/cs15_climate_group_nsew_1.jpg http://files.idnworld.com/mags/files/v20n1/058-059.jpg http://cdn1.pri.org/sites/default/files/story/images/IMG_6973.JPG http://files.idnworld.com/mags/files/v20n1/040-041.jpg http://files.idnworld.com/mags/files/v20n1/038-039.jpg http://www.anopticalillusion.com/wp-content/uploads/2012/07/bike1.jpg http://www.innerdesign.com/uploads/tiny/4a9260f08eb3bdf9baf71db42a26e87c.jpg http://www.architectureanddesign.com.au/getmedia/c85ee823-825d-462e-b9a7-b361681ecf0d/110830_buro2.aspx?&ext=.jpg http://static.photo.net/attachments/bboard/00W/00WXlW-247143584.jpg http://thumbs.dreamstime.com/x/bicycle-sculpture-6796663.jpg http://heroesrun.ucdavis.edu/course_map.pdf http://ucdavismagazine.ucdavis.edu/issues/sp97/Feature/Feature_Arbo_1.html http://www.annarbor.com/sign1.jpg https://www.walltowall.com/media/W1siZiIsIjIwMTQvMTIvMjQvb3YxMDVoZnFoX1BHSF9QUl9OZXdzXzRfQXJyb3dzLmpwZyJdXQ/PGH_PR_News_4_Arrows.jpg http://www.corbindesign.com/wayfindings/wp-content/uploads/2009/09/IMG_6258-300x225.jpg
Bike Loop: Davis | Brand Identity and Sign System
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Gabriela Araiza & Rousseau Gleitsman Design 186: Environmental Graphics Professor Tim McNeil Fall Quarter 2015