G A B R I E L A
P A L L A R E S
PROFESSIONAL
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PROFILE
A R C H I T E C T
G A B R I E L A
P A L L A R E S
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A R C H I T E C T
Gabriela Pallares (1967) is an Architect, graduated from Fadu, Montevideo, interior designer, communicator and entrepreneur in different independent projects of her own. Besides Spanish, she speaks English and French, and has postgraduate studies in logistics (IEEM) and several courses on internationalization of companies, intellectual property, negotiation, marketing for architecture firms, semiotics, journalism, digital content and others. With financial sustainability and an impeccable reputation, she has developed 2 companies with international clients and audiences (20 years + 7 years of experience, and started a third in 2020, Design Cities, together with Thales Lab, for an exclusively international scope, already recognized with two global innovation awards.
ARCHITECTURE/ Her creative office has a history of 20 years in the market, working mainly in commercial areas, for renowned local and global firms such as Honda, General Motors, Peugeot, Mc Cann Erickson, Master Card, Aluminum Uruguay, Embassy of Italy, Benetton, Editorial Santillana, Posadas, Posadas &Vecino, Latu, and others. In this area, she has interacted with multidisciplinary and international teams, developing image and physical communication of brands and companies. For Peugeot Uruguay, she is a technical manager for the implementation of French brand regulations on the platform of the global group Stellantis for dealers nationwide, interacting with professionals in France, Chile and Argentina.
C O M M U N I C A T I O N + C O N T E N T S + R E S E A R C H / Since 2013, the Studio has published an online magazine on design, trends, innovation, tech and local and international news, becoming a reference, analytical and prestigious medium among professionals, business people and those interested in art, architecture, gastronomy, fashion. and global events. Ministry of Design is today the first portal of its kind in Uruguay and the only regional backed by a professional office in the field, with international diffusion and construction of a serious and cutting edge brand. It is published in
El Observador newspaper and replicated in international media in the USA, Mexico,
Argentina, Chile, etc. www.ministeriodediseño.com Likewise, it operates as a content office for brands and companies linked to architecture and design for whom it works as an external press office or reference voice for communication and spreading of news. Strategies and campaigns for brands, products and services are developed in different areas of activity.
We work as media sponsor in international events, create alliances with international professional associations and we are cited as a source of consultation and reference in universities in Uruguay, Argentina and Brazil. We advise companies on benchmarking and Gabriela is frequent speaker on trends and innovative urban management at a global level. Collaboration experience in local and international media: _ El Observador digital edition. _ El Observador TV Digital. _ El Observador written edition. _ TV Canal 4 "Buen día Uruguay" magazine _ Radio Sarandí Uruguay _ Radio Miami Color (USA) Trends news (digital website) _Other media collabs with El País (Uy), El País (Es), Hispan Tv, Korean Airways, Poiesis Mag (México), Mercedes Benz Magazine, Fuorisalone Magazine (Italy), Santander Select Magazine.
Some companies we work with:
Some samples of our work in media: Entrevista Canal 4 TV Tema Patrimonio Columna Radio Sarandí Arq Hughes Informe San Pablo para El Observador TV Digital La hora Global: Como vender un país al mundo: Identidad país (Radio) Arquitectura para todos / Océano FM HispanTV | La Gran Historia | Patrimonio de Montevideo y Uruguay (Video programa especial TV)
SPECIAL CORPORATE PROJECTS /
Gabriela is co-creator of "Urban Experiences": a project developed for premium banking clients of Itaú Bank, with curated tours in cities during events related to contemporary art, design, technology, architecture, gastronomy. Design of the tour, development of talks and content, special visits to studios, workshops, private collectors, and relevant architecture projects were part of the experience. Passenger profiles: Level ABC1, businessmen and professionals from various fields from Uruguay and Argentina. Some editions: Art Basel (Miami), Design Week Milan, Frieze Art Fair (New York).
GLOBAL RESEARCH: DESIGN CITIES / Gabriela is also founder of Design Cities, www.design-cities.com, a platform that maps, geolocates, and organizes the contemporary creativity and innovation scene in more than 50 cities around the world. It also develops maps of creative industries on demand for creative districts and cities, whenever there is a critical mass of innovation in areas such as architecture, retail, boutique hotels, urban and cultural management, restaurants, markets, walks and art galleries. It is a spin off of the Ministry of Design formed as a research laboratory for business, retail and institutions linked to creative industries around the world, winner of an honorable mention in the Fast Company Innovation Design Awards 2020 among more than 500 companies such as Uber, Disney, Spotify. In its B2B modality, it offers talks on trends, media content, and the development of curated tours to city governments, global event organizations, and companies linked to tourism, banking and local or international mobility.
INTERNATIONAL AWARDS/ 2021 / Ministerio de diseño: GOLD as best spanish spoken content website featured on Content Marketing Meeting 2021 Awards
2021 / Design Cities: GOLD as Best Tourism marketing content in CMM Awards (Content Marketing Meeting Awards)
2020 / Design Cities: Honnorable Mention in Fast Company Innovation by design Award. Other featured companies in the same edition: Uber, Google, Spotify, Niike, Samsung and others.
2019 / Gabriela Pallares + Mario Bellón: Premio Nacional de Urbanismo (Uruguay) National Town planning Award for architecture content for Radio Sarandí.
Contact:
Web Architecture Studio Web Ministerio de diseño Web Design Cities Simón Bolívar 1242 / 11300 / Montevideo, Uruguay Cel / Whatsapp: +59899626218 Mail: arquitecta@gabrielapallares.com
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G A B R I E L A
P A L L A R E S
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