Community between Plants and People™
Summary | Ethnobotanny Samuel Ethnobotanics Our community Our purpose Our mantra What we are What we are not
Logo: variations Logo: clear space Logo: vertical logotype colors combinations Logo: isotype/icon colors combinations Logo: horizontal logotype colors
Brand: moodboard
combinations
Brand: typography
Logo: wordmark logotype colors
Brand: primary colors Brand: secondary colors Brand: concept Logo: concept Logo Logo: construction
combinations Logo: minimum size Logo: unaceptable uses General Salve 18 General Salve 18: package art General Salve 18: essences
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Ethnobotany |
Ethnobotany is the study of a region’s plants and their practical uses through the traditional knowledge of a local culture and people. An ethnobotanist thus strives to document the local customs involving the practical uses of local flora for many aspects of life, such as plants as medicines, foods, and clothing.
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“The natives’ botanical knowledge is disappearing even faster than the plants themselves...” Richard Evans Schultes
Samuel Ethnobotanics |
We are a team of scientists and artists who value sustainability, transparency, and knowing what we put on and in our bodies. Our products are locally processed in small batches, blended and packaged by hand. Initially, we wanted to design a product that we simply couldn’t find anywhere on the market: a sustainably and ethically sourced, naturally processed, utilitarian, unisex, beautifully designed, 100% oil solid.
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Our community |
We are working to develop relationships with small-lot growers around the world to create a system of cooperatives from which we source our materials, reducing disparity and giving the farmers a stake in our company. We want to encourage the community between farmers and consumers. Community also means inclusion, unity, and acceptance of every human. Homogeneity, whitewashing, body shaming, and gender normative practices in the skin care industry have no place in our brand or ethos. Our products are from the earth for the earth and represent the hope for mutual respect between human beings and nature.
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Our purpose |
Our mantra |
We witness the truth about the cosmetics industry. We understand the chemical aggressiveness that it treat’s our skin. We saw the unfair way it treats its producers. Our goal is to present to the market the ethnobotanical relationships that exist between the communities and the plants that grow around them (and with them). We created this brand and our General Salve No. 18 to fill the void set up by an industry that sells synthetic, homogenous, and superficial wellness products. Our brand is a launch pad for a different type of relationship with your skin.
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Community Between Plants and People™
What we are |
What we are NOT |
UNIVERSAL ORGANIC SPIRITUAL SUBTLE CLEAN DISRUPTIVE
SYNTHETIC CORPORATE CONVENTIONAL COLD GARISH COMPLEX
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Brand: moodboard |
Our mood is calm, subtle, warm and alive. We communicate in a clean and minimalist way. We see the world in its plurality. We are elegant and natural, because we understand the beauty relationship of nature and man. We are in love with cultural diversity, ethnicity, skins, people and the plants that surround them.
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AVANT-GARDE ELEGANT NATURAL
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Brand: typography | We choose typefaces that have a classic vintage tone to transmit lightness and subtlety to our audience. Parlour Sans Our main and display typeface is strong, so it should not be used in typical paragraph styling, only for headlines.
PARLOUR SANS REGULAR
Bree Serif Bringing a classic touch to our typography, this font should be used only in titles and headers.
Bree Serif Regular
Champagne & Limousines The typeface that conveys elegance to our brand. In the printed medium, it is used as a body source in the paragraphs. In the digital medium, it is used only in sub-titles and citations.
Champange & Limousines Regular Champange & Limousines Regular Italic Champange & Limousines Bold Champange & Limousines Bold Italic
Open Sans Because it is a source that conveys clarity and is easy to read, it is exclusively used in our paragraphs as a body source.
Open Sans Regular Open Sans Regular Italic Open Sans Bold Open Sans Bold Italic
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PARLOUR SANS FOR HEADLINES Headers with Bree Serif
Sub-headers with Champagne & Limousines Paragraph text with the Open Sans, both regular and Bold (for when you need to call attention to something).
“For citations, we use Italic Champagne & Limousines.”
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Brand: primary colors | Colors play an important role in the positioning of our brand. The correct and consistent use contributes to the assimilation of the brand. We choose three main colors based on the feelings we want to convey:
C:8 M:11 Y:19 K:0 R:227 G:216 B:202 H:35º S:41% L:85% Hex: #e9dcca
5%
for highlights
Pantone correspondence: 9182 C
Communion Pearl A color that represents the skin, our largest organ and the one which endures the pressures of our environments day on day. It protects us from the sun, defends us from pathogens, keeps us hydrated and through it we feel the world around us. Fullness White White is important to us: minimalist, clean and depending of what color profile u are using, the presence or ausence of all colors. The blank, the void, the fullness.
C:0 M:0 Y:0 K:0 R:255 G:255 B:255 H:0º S:0% L:100%
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for canvas
Hex: #ffffff
C:74 M:65 Y:45 K:30 R:70 G:74 B:91 H:229º S:13% L:32%
Balance Gray The priority color in our texts and main choice for our logo. It conveys the weight of our values and the commitment to our cause.
65%
Hex: #464a5b Pantone correspondence: P108-16U or 5395U
30%
for words
Brand: secondary colors |
C:33 M:12 Y:31 K:0 R:175 G:198 B:180 H:133ยบ S:12% L:73% Hex: #afc6b4
The secondary colors are complementary to the main colors of our brand. They should be used to support and accentuate primary colors, mainly as canvas colors: Ash Grey; Flax; Cooper Penny.
Pantone correspondence: P 134-1 U
C:11 M:9 Y:56 K:0 R:230 G:217 B:137 H:52ยบ S:40% L:90% Hex: #e6d989 Pantone correspondence: 460 U
C:24 M:64 Y:62 K:6 R:184 G:109 B:94 H:10ยบ S:49% L:72% Hex: #b86d5e Pantone correspondence: 7599 UP
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Brand: concept |
PEOPLE
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HARMONY
PLANTS
Logo: concept |
HAND’S LIFE LINES
THE ENSO CIRCLE
LEAFS
The lines of the hand represent humanity and analogy, it is believed that in them are the traits of the personality of the human being.
Drawing ensĹ? is a disciplined creative practice of Japanese ink painting. It symbolizes absolute enlightenment, strength, elegance, the universe, and the void.
The leaves have a vital function being responsible for breathing, feeding and protection of plants. They perfectly symbolize nature as a whole.
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The logo: construction |
The ensĂś, besides symbolizing the absolute and elegance in our brand, with its rustic lines denotes something man-made
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The leaves inside the circle are positioned in the center because they are the raw materials and the protagonists in our products
The leaves trace the lines of the palm of a human’s being hand, reinforcing our mantra: Communion between Plants and People
Capital letters were chosen to transmit the gravity of our mission with our company. We are working hard to build something for all people
The Parlour Sans font was chosen because it cognitively refers to beauty and care. Its corroded form conveys a bond with the earth
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The logo: variations |
Vertical logotype The primary application of our logo. Should be used as a default in all instances.
Isotype or Icon Whenever legibility of the logotype is impaired by size limitations, it is recommended to use this version. Artistic use is also permitted to strengthen a message.
Horizontal logotype It should be used when limiting space that impairs the legibility of the vertical logo.
Wordmark The signature of the name alone must be used when limiting space and / or there is a need to avoid redundancy.
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The logo: clear space |
Just like humans and plants, our brand needs to breathe to live. It is important to respect the clear space so that the logo is not affected by external elements. For the Vertical, Horizontal and Wordmark Logo, consider the letter M as a base measure and apply at the ends as in the figures by side. For the isotype (Icon), always consider a square as the safe area and insert the logo with 60% to square size.
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The logo: Vertical logotype colors combinations |
The logotype can only appear in the three of the main colors. The preferred use is always on a white background in the Balance Gray color. The secondary combinations can be used too, but the these suggestions must be respected. Alternative negative versions The negative black and white combination can only be used when there’s impossibility of color usage.
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The logo: Isotype/Icon colors combinations |
The Isotype/Icon can only appear in the three of the main colors. The preferred use is always on a white background in the Balance Gray color. The secondary combinations can be used too, but the these suggestions must be respected. Alternative negative versions The negative black and white combination can only be used when there’s impossibility of color usage.
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The logo: Horizontal logotype colors combinations |
The logotype can only appear in the three of the main colors. The preferred use is always on a white background in the Balance Gray color. The secondary combinations can be used too, but the these suggestions must be respected. Alternative negative versions The negative black and white combination can only be used when there’s impossibility of color usage.
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The logo: Wordmark colors combinations |
The wordmark can only appear in the three of the main colors. The preferred use is always on a white background in the Balance Gray color. The secondary combinations can be used too, but the these suggestions must be respected. Alternative negative versions The negative black and white combination can only be used when there’s impossibility of color usage.
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The logo: minimum size |
To make sure the logo is always clear and legible, there is a minimum size requirement. The logo should not be reproduced smaller than the specified minimum size, as doing so compromises its readability. Use the safe area height as reference for the minimum size.
90px
1,25”
43px
0,6”
28px
21px
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0,4”
0,3”
The logo: unaceptable uses |
Don’t change the elements order
Don’t change the elements proportion
Don’t change the orientation
Don’t use unnaproved colors
Don’t stretch or condence
Don’t add effects
Don’t add strokes
Don’t add elements
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General Salve 18 |
General Salve 18 is the response to what we learned about the skin and learned about the products that were available to the marketplace. Once we understood how our skin was formed and what it used to keep itself healthy, the invention was set in motion. Our mission was to produce a product which was additive to the skin in such a way that would allow the skin to strengthen itself over time and feel silky in the moment.
The oils we use are physically pressed out of seeds produced by certain plants. We have combined them as to bring the strengths out for each of them. Protecting the delicate ones by putting them in a crystalline structure. Balancing the greasy ones with the dry ones. The oil components are the vehicle and held within it is that same essence that the plant developed in response to its environment. We will use this vehicle to deliver different Ethnobotanics from all around the world and within the history of civilization, from soil to skin.
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General Salve 18: pacakge art |
The Luxia typeface was chosen for our main product because it translates the elegance and beauty we want to convey to our consumers.
Currently, we have three essences, each with a specific color: Frankincense (green), Rose Absolute (pink) and Ylang-Ylang (yellow).
The number 18 is bigger than the font, highlighting what the product is and transforming it into a brand of its own, within the proposal of our identity.
The brushstroke is organic and analogous. Was thought so that it accompanies the path of the thumb while it embosons the packaging.
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General Salve 18: essences |
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“The formulation will mature in the tube—it will reach final consistency after opening and usage. I prefer the material most towards the end of the tube, I look forward to finishing each of them. Its character is like the sunlight, it feels to me warm and waxy, which I like because it is dry. I use it on my hands and they feel better after I apply only the littlest bit, as it is concentrated. We designed our product for skin, for all skin of all people. What is in the tube, it all came from plants, and was made within them out of sunlight and soil, of water and air. Then it was expressed using physical and traditional methods only, it has never known chemistry.” –Samuel 4.14.18
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Community Between Plants and People™ Made in Chicago Samuel Ethnobotancs, LLC Chicago, IL 60622 www.samuelethnobotanics.com Follow us on instagram @samuel_ethnobotanics For inquiries please contact hello@samuelethnobotanics.com