portfolio
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Gabriella Narvaez
Thinking process I truly believe that the best ideas come to us at the most unexpected moments. I attempt to capture these moments in an idea journal and I’m sharing some of my most interesting thoughts/ideas with you.
Campaign
This is a campaign for Horizon Organic Milk. Goals of the campaign: 1) To separate Horizon Organic from it’s competitors which consist of both traditional milk and alternative milk choices, such as soy and rice milk. 2) To enhance Horizon Organic’s brand identity. They
Th
i s i s a l i f e o f w h i m s y. It’s birds celebrating the
already have a slightly quirky brand personality, but
sunrise, delicate frost
I wanted to push that in a bold, new direction and
patterns on the window, daisies dancing in the
market their product towards young professionals
median, a smile from
who are also a bit quirky.
across the office, clouds scurrying by overhead. This is the first sweet sip.
Writer: James Mueller Art Directior: Gabriella Narvaez Ho
rizon Organ
Vanilla
i c Va n i lla Milk
Strawb
erry
Th
i s i s a l i f e o f w h i m s y.
Th
It’s fireflies lighting up
i s i s a l i f e o f w h i m s y. It’s a hiccup echoing in
the night, a warm breeze
the library, bumble-bees
fluttering through the
wobbling between bushes,
window, the scent of
an ice cream sundae for
roses on the mantle,
lunch (this once), cherry
a smile shared over
blossoms blowing across
held hands, butterflies
the street, sunset melting
even after all these years. This is the first sweet sip. Ho
rizo
the sky to a deep pink. Chocol
ate
ilk n Organic Chocolate M
This is the first sweet sip. Ho
rizo
lk n O r g a n i c S t r a wb e r r y Mi
Work published in Flux Magazine, Ethos Magazine, and brand books for Allen Hall Advertising clients.
Fostering a collegial environment
ACC E S S I B L E E D U C AT I O N C E N T E R
UNIVERSITY RESOURCES Academic Advising 541-346-3211
Our drive and devotion set us apart academically, but a big part of what makes the University of
Adaptive Technology Center 541-346-1076 Affirmative Action and Equal Opportunity 541-346-3123
Oregon remarkable is its location. From
Career Center 541-346-3235 Counseling and Testing Center 541-346-3227
the woods to the Willamette River,
Department of Public Safety 541-346-5444 Office of Institutional Equity and Diversity 541-346-3175
University Health Center 541-346-2770
from the coast to the Cascades, Oregon’s natural beauty is a catalyst that inspires us to push boundaries Photo by Eric R. Bishott
Teaching and Learning Center 541-346-3226
DISABILITY SERVICES
Office of Multicultural Academic Success 541-346-3479
5278 University of Oregon Eugene OR 97403-5278
Office of International Programs 541-346-3206
UNIVERSITY OF OREGON ACESSIBLE EDUCATION CENTER 5278 University of Oregon (541) 346-1155 • (541) 346-6013 fax 164 Oregon Hall disabsrv@uoregon.edu Eugene OR 97403-5278 ds.uoregon.edu
The University of Oregon is dedicated to principles of equal opportunity in education and acceptance of diversity as an affirmation of individual identity. We collaborate with students, faculty and staff, to create an environment that is welcoming for all members of the community.
and redefine our industry.
COMMUNITY
Published work
WE ARE MORE than just a department. We’re a collective: thriving together, interacting and conversing with each other and the rest of the School of Architecture and Allied Arts. Our interpersonal, interdisciplinary style of education allows us to unify multiple perspectives and overcome both perennial and contemporary challenges in innovative ways.
WHERE UO’S EUGENE CAMPUS is minutes from the wilderness or an hour from the coast or the mountains, our facilities in the White Stag Block of Portland are nestled in the center of an urban experience rich with forwardthinking design, city-wide contemporary architecture, and the kind of community and attitudes that turn inventive ideas into beautiful realities. OUR CITIES ARE LIKE NONE OTHER IN THE WORLD: THERE IS NOWHERE LIKE OREGON.
SERVICES REAL ACADEMIC ADVISING—assistance selecting and scheduling classes.
INSTRUCTOR NOTIFICATION—students can request a letter that assists with informing instructors of areas that may create barriers.
ADAPTIVE TECHNOLOGY—referral to the Adaptive Technology Center to utilize specialized computer programs and equipment for reading and writing
LAB ASSISTANCE—services of student assistant or modification of lab activities to be accessible
CLASSROOM RELOCATION—relocation of classes that are scheduled in inaccessible or distant locations
NOTETAKING—assistance recruiting a volunteer notetaker when needed
CONSULTATION—individualized meetings to discuss how to address instructional or physical barriers
REFERRALS—information about other university offices and programs
EXAM ADJUSTMENTS—arrangement for additional time, separate location, alternative format, and use of a scribe or computer on exams
SIGN LANGUAGE INTERPRETING—American Sign Language or transliteration for academic activities and university-sponsored events
WE ARE STUDYING FOR MORE THAN THE DIPLOMA, SEEKING MORE THAN A PROFESSION.
We’re also here because the Department of Landscape Architecture gives us the opportunity to pursue our ambitions and provides us with practical knowledge of the professional world. Our alumni have gone on to work in multitudes of positions, practices, and locations across the country and throughout the world.
WORLD
picking your
STORY MICHELLE MCKENZIE ILLUSTRATIONS CAMERON GIBLIN
Afghanistan’s blooming poppy industry causes unrest on an international level.
A
fghanistan was once a kingdom in the center of the world, a meeting point of the east and west. Caravans from many nations traveled its mountainous deserts to trade with each other, and the kingdom was prosperous. Unfortunately, outsiders saw the wealth of the kingdom and desired it for themselves. The kingdom was attacked and raided for its wealth, and eventually it fell from glory. Today, Afghanistan is one of the poorest countries in the world. The people toil on farms, and many manage to make a living only by participating in an illegal drug trade with other countries. In 2007 opium products were 53% of Afghanistan’s GDP, making them the country’s largest export. Heroin is derived from the opium poppy. The United States and its allies in Afghanistan have been committed to stopping the production of this plant since the 2001 U.S. invasion. U.S. officials believe that opium income helps fund the Taliban, which has been regaining strength in recent years. Opium poppies are bulbous green flowers that are cultivated on huge farms in the countryside of Afghanistan. Opium poppies flourish in dry, arid regions. Drought starting in the late 1990s also encouraged opium poppies to flourish in Afghanistan, because the poppies require less water than other crops. The brightly colored flowers take about three months to bloom. Once the leaves fall away, a bulbous seed pod is exposed. Inside is a milky whites sap—pure opium. After the sap is collected, it is boiled with lime to extract the morphine, an intoxicating alkaloid that makes up about one-tenth of raw opium’s weight. This morphine is processed further using ammonia, then molded into bricks for transport to illicit laboratories where heroin is produced. Most people have consumed an opium poppy in some form. Two common U.S. painkillers, morphine and codeine, are made from the plant. Even the poppy seeds used in poppy seed muffins come from opium poppies. Though the seeds are not intoxicating, they can produce false positives on drug test screenings. Opium is one of the oldest painkillers, and is still used in hospitals around the world despite the high potential for addiction. However, legal opiates do not come from Afghanistan–legal opium is grown primarily in India, the only country allowed
to export it. Today 92% of opium in the world is grown in Afghanistan. The reason the country currently produces so much heroin is entwined in its history of conflict. During the Cold War, Soviet troops invaded the country. Soviet-U.S. battles destroyed villages, killed civilians, and wiped out farmlands. When the Soviets withdrew, there was no longer a central government ruling the country. Many local warlords competed for power, making day-to-day life very dangerous for civilians. In some cases, growing opium poppies was, and still is, the logical choice for farmers to make. In a country where a bomb could drop at any time, producing the drug provides reliable income. Poppies are profitable and low-risk compared to other crops. While farmers must often travel dangerous roads to deliver traditional crops to distant markets, opium dealers pick the drug up directly from growers. However, Martin Austermuhle of the Embassy of Afghanistan stresses that “while growing opium might provide a farmer with money they need to survive, they still engage in an illegal trade that leaves them at risk of arrest and potentially provides funds to terrorist groups that kill innocent civilians.” Yet despite these risks, poppy cultivation burgeoned in Afghanistan. According to the United Nations Office of Drug Control, approximately 2.4 million people are involved in opium cultivation in Afghanistan. This is nearly one-tenth of the population. The United Nations’ initial policy was to destroy acres of opium farms in an effort toward total eradication. This process began in October 2004 and continues to a limited extent today. In addition, the U.S. and Britain have taken active roles in ending Afghanistan’s heroin trade, but corruption has undermined their efforts. Border officials often allow smugglers to pass in exchange for cash, and regulators accept bribes from farmers. For this reason, only the smaller, poorer farmers
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