rag&bone store opening event
g a b r i e l l a
t r u l l
introduction • about the brand
• contingency plan
• mission
• sponsors | partners
• goals
• the venue
• theme
• budget
• rationale
• p romotions | ma r ketin g
• key p e r for man ce in d icators
rag & bone •
new york 2002
•
british founders marcus wainwright and david neville
•
“…innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated new y o r k a e s t h e t i c .” ( r a g & b o n e )
•
manufactured in the u.s.
mission statement
the rag&bone grand opening will introduce Seattle to the New Yo r k a e s t h e t i c t h a t r a g & b o n e i s k n o w n f o r, w i t h c o n t e m p o r a r y music, the newest fashions, and an electric atmostphere.
purpose | goals • brand awareness • showcase the brand in the Seattle community • get people excited about opening • press for new store • boost sales
theme
http://www.youtube.com/watch?feature=player_embedded&v=JtM7wCQn4tY
N e w Yo r k a n d Seattle merge to create an electric, urban event full of live, local music, modern design, and a casual disposition.
rationale • network with Seattle fashion professionals • have a good time and listen to great local music • witness a fashion show from a renowned global brand – something that rarely comes to
Seattle
key p e r fo r m a n c e i n d i cato rs • good press reviews • attendees stay for the whole event • attendees make purchases • positive social media posts from attendees
contingency plan • entertainment fails to show up • Dj plays the whole night
• models fail to show up • Other models have more changes
• food is bad • Have two different caterers for entrée foods and desserts
• Sound system doesn’t work • Two different system s for band and DJ • DJ plays on his sound system
sponsors | partnerships • previous rag&bone sponsors • create lasting relationships with previous sponsors • Seattle companies • create new partnerships with Seattle companies
land rover will offer monetary contribution for the event
gene juarez will style the hair of the models for the fashion show
Nordstrom will be contributing funds for the event
revlon will do the makeup for the models for the fashion show
starbucks will be hosting a coffee kiosk within the event
venue • new Seattle location
venue floor plan stage
Cash wrap
upstairs
downstairs
downstairs
p r o m o t i o n s | m a r ke t i n g • press release • invitations • billboard announcement outside location • invite press
• social media announcements
rag & bone
swag bag Davina Headband - Charcoal Monroe Sunglasses
Zip Around Wallet - Studded Black
Leather iPhone 5 Case - Black
Multi Plate Bangle - White
Hard Cover Paper Notebook
Flannel Stripe Bow Tie - Grey Gemma Fingerless Mittens - Charcoal
budget Fiscal Items
Budget
Description
Catering
$5000
Wait staff will pass around HORS D' OEUVRES, and there will be an open bar; this budget includes entire catering staff and fees
Entertainment
$10,000
The Flavr Blue | DJ
Models
$6000
We will have 10 models for the fashion show; then the models will walk around the party wearing rag&bone
Swag Bags
$10,000
The swag bags contain rag&bone gifts as seen on the previous page
Hair & Makeup
Sponsored
Sponsored by Gene Juarez & Revlon
Advertising | Promotions
$5000
Invitations, sponsor signs, thank you cards, announcements
Personnel
$3000
This includes all sales associates, event planning members, and other staff participating in the event
Security
$1000
There will be security at the door and inside for the event; they will check for invites at the door
Event Décor
$1000
There will be very little décor for the event because most décor will be for the store itself
Rental Equipment
$5,000
This equipment includes the sound system, runway stage, and tables for the event
Photographer
$500
The photographer will take pictures during the event of staff, attendees, and the entertainment to document the event (press will also be allowed to take pictures)
TOTAL BUDGET
$46,500
Both Nordstrom and Land Rover contributed $10,000 ea. for the event | new budget = $26,500
any questions?