x! Stella McCartney for Saks Fifth Avenue!
About Stella
•
1971, Born and raised in London
•
1995, Central St Martins
•
1997, Chloé
•
2001, Own Fashion House
•
Now, 40 freestanding store 600 wholesale accounts
No fur and leathers! !
About Saks Fifth Avenue
• 1924, of Horace Saks and Bernard Gimbel opened the first Saks Fifth Avenue, New York City! • Upmarket Department Store • 41 stores servicing customers in 22 states • Dream Store
Target Market
•
Modern women ages 20-45
•
Upper income 150k
•
Environmentally conscious (45% of our operations are run on 100% renewable, green energy and 65% are run on partially green energy)
•
Early Adapter
Competitions
Product Categories
• Apparel
!
Product Categories
• Shoes
Product Categories
• Accessories
Product Categories • Lingerie
!
Product Categories
•
Fragrance
Product Categories • Skincare!
Product Categories •  Newborns and childrens up to age 12
Product Categories
• Active wear
!
Cross Over
Cross Over
Authentic British Heritage – Jaguar x Stella McCartney!
Pricing Strategy
•
$200 –$7000
•
Average of the bags, $1800
Advertising Strategy
Spring/Summer Collection
Spring/Summer Collection
Spring & Summer Collection
Buying Plan! • Saks buying plan: February-July! ! • 41 stores! ! • February exclusive handbags from Stella introduced, ! but, lower sales after holidays and early start to the season! ! • June is peak sales for Stella, 23%!
Six Month Sales Plan
Workroom Costs
0%
Cash Discounts %
0%
Season Stock Turnover
2.5
Average Stock
$679,682.14
Markdown %
3%
Markup Goal
70%
Employee Discount
3%
Shrinkage
1% 　
Total Inventory
$4,757,775.00
Average Stock
$679,682.14
Six Month Sales Plan S/S 2016
Month
February
March
April
May
June
July
Total
% OF SALES
9%
17%
15%
22%
23%
14%
100%
Sales
PLAN
$153,000.00
$289,000.00
$255,000.00
$374,000.00
$391,000.00
$238,000.00
$1,700,000.00
BOM
PLAN
$400,000.00
$690,380.00
$790,685.00
$1,025,600.00
$837,350.00
$581,710.00
$4,325,725.00
EOM
PLAN
$690,380.00
$790,685.00
$1,025,600.00
$837,350.00
$581,710.00
$432,050.00
$4,357,775.00
Markdowns
PLAN
$4,590.00
$8,670.00
$7,650.00
$11,220.00
$11,730.00
$7,140.00
$51,000.00
Emplyee Discount
PLAN
$4,590.00
$8,670.00
$7,650.00
$11,220.00
$11,730.00
$7,140.00
$51,000.00
Workroom
PLAN
$-
$-
$-
$-
$-
$-
$-
Shrink
PLAN
$1,530.00
$2,890.00
$2,550.00
$3,740.00
$3,910.00
$2,380.00
$17,000.00
Purchases at Retail
PLAN
$449,500.00
$400,865.00
$500,115.00
$200,710.00
$151,000.00
$105,000.00
$1,807,190.00
Purchases at Cost
PLAN
$134,850.00
$120,259.50
$150,034.50
$60,213.00
$45,300.00
$31,500.00
$542,157.00
Markup $
PLAN
$323,640.00
$280,605.50
$350,080.50
$140,497.00
$105,700.00
$73,500.00
$1,274,023.00
Markup %
PLAN
72%
70%
70%
70%
70%
70%
70%
Gross Margin
PLAN
68%
Turnover
PLAN
2.50
Assortment Plan of March OTB FOR THE MONTH OF MARCH
$500,825.00
(RETAIL)
DELIVERY DATE
UNITS
COST
RETAIL
TOTAL COST
TOTAL RETAIL
TARGET MU%
Falabella Mini Baby Bella Embellished Faux Suede Tote
8-Feb
40
$470.00
$1,495.00
$18,800.00
$59,800.00
69%
Quilted Denim Backpack
8-Feb
40
$428.05
$1,555.00
$17,122.00
$62,200.00
72%
Beckett Metallic Faux-Leather Mini Crossbody Bag
8-Feb
41
$330.00
$975.00
$13,530.00
$39,975.00
66%
Superhero Mixed-Media Crossbody Bag
8-Feb
41
$359.70
$1,090.00
$14,747.70
$44,690.00
67%
Falabella Splattered-Linen Clutch on Chain
8-Feb
38
$291.20
$1,040.00
$11,065.60
$39,520.00
72%
Falabella Splash-Print Linen Fold-Over Tote
8-Feb
45
$412.50
$1,375.00
$18,562.50
$61,875.00
70%
Mini Faux-Leather Boston Bag with Stars
8-Feb
34
$525.30
$1,545.00
$17,860.20
$52,530.00
66%
Falabella Faux-Leather Fold-Over Shoulder Bag
8-Feb
45
$230.00
$895.00
$10,350.00
$40,275.00
74%
324
$122,038.00
$400,865.00
70%
DESCRIPTION
Assortment Plan of March
Falabella Mini Baby Bella Embellished Faux Suede Tote Units: 40 $1495 MU: 65%!
Quilted Denim Backpack! Units:40! $1555! MU: 72%!
Falabella Splattered-Linen Clutch ! on Chain! Units: 38! $1040! MU: 72%!
Falabella Splash-Print Linen Fold-Over Tote Units: 45 $1735 MU: 70%!
! Beckett Metallic Faux-Leather ! Mini Crossbody Bag! Units: 41! $975! MU: 64%!
Mini Faux-Leather Boston Bag with Stars Units: 34 $1545 MU: 66%!
Superhero Mixed-Media Crossbody Bag Units: 41 $1090 MU: 67%!
Falabella Faux-Leather Fold-Over Shoulder Bag Units: 45 $895 MU: 74%
Assortment Plan of April OTB FOR THE MONTH OF APRIL
$600,790.00
(RETAIL)
DELIVERY DATE
UNITS
COST
RETAIL
TOTAL COST
TOTAL RETAIL
TARGET MU%
Falabella Zigarette Embroidered Denim Crossbody Bag
5-Mar
40
$345.00
$1,120.00
$13,800.00
$44,800.00
69%
Falabella Zigarette Denim Fold-Over Tote
5-Mar
50
$410.00
$1,530.00
$20,500.00
$76,500.00
73%
Superhero Clutch Crossbody Bag
5-Mar
50
$359.70
$1,090.00
$17,985.00
$54,500.00
67%
Falabella Quilted Faux-Suede Mini Shoulder Bag
5-Mar
62
$303.00
$960.00
$18,786.00
$59,520.00
68%
Buckle Faux-Leather Shoulder Bag
5-Mar
52
$380.00
$1,135.00
$19,760.00
$59,020.00
67%
Superstellaheroes Tote
5-Mar
50
$289.00
$995.00
$14,450.00
$49,750.00
71%
Cavendish Zip-Accented Mini Crossbody Bag
5-Mar
50
$509.00
$2,035.00
$25,450.00
$101,750.00
75%
Mini Beckett Crossbody Bag
5-Mar
65
$300.00
$835.00
$19,500.00
$54,275.00
64%
$150,231.00
$500,115.00
70%
DESCRIPTION
!
419
Assortment Plan of April
Falabella Zigarette Embroidered Denim! Crossbody Bag! Units: 40! $1120! MU: 69%!
Buckle Faux-Leather Shoulder Bag Units:52 $1135 MU: 67%!
Falabella Zigarette Denim Fold-Over Tote Units:50 $1530! MU:73%!
Superhero Clutch Crossbody Bag Units: 50! $1090! MU: 67%!
Falabella Quilted Faux-Suede Mini Shoulder Bag Units: 62 $960! MU: 68%!
Superstellaheroes Tote Units:50 $995 MU:71%!
Cavendish Zip-Accented Mini Crossbody Bag Units:50 $2035 MU:75%!
Mini Beckett Crossbody Bag Units:65 $835 MU:62!
Assortment Plan of May OTB FOR THE MONTH OF MAY -
$ 200,710.00
(RETAIL)
DELIVERY DATE
UNITS
COST
RETAIL
TOTAL COST
TOTAL RETAIL
TARGET MU%
Cavendish Zip-Accented Boston Bag
2-Apr
12
$530.00
$2,225.00
$6,360.00
$26,700.00
76%
Beckett Medium Speckled-Cork Shoulder Bag
2-Apr
18
$395.00
$1,380.00
$7,110.00
$24,840.00
71%
Zipper-Accented Faux-Leather Chain Clutch
2-Apr
16
$275.00
$1,120.00
$4,400.00
$17,920.00
75%
Falabella Faux-Leather Fold-Over Tote
2-Apr
25
$330.00
$1,195.00
$8,250.00
$29,875.00
72%
Shaggy Deer Faux-Suede Backpack
2-Apr
21
$460.00
$1,295.00
$9,660.00
$27,195.00
64%
Cavendish Zip-Accented Oversized Clutch
2-Apr
20
$320.00
$1,035.00
$6,400.00
$20,700.00
69%
Falabella Chain Clutch
2-Apr
24
$269.00
$895.00
$6,456.00
$21,480.00
70%
Falabella Quilted Faux-Leather Mini Backpack
2-Apr
25
$489.00
$1,280.00
$12,225.00
$32,000.00
62%
$60,861.00
$200,710.00
70%
DESCRIPTION
161
Assortment Plan of May
Cavendish Zip-Accented Boston Bag Units:12 $2225 MU:76%!
Cavendish Zip-Accented Oversized Clutch Units:20 $1035 MU:69%!
Beckett Medium Speckled-Cork Shoulder Bag Units:18 $1380 MU:71%!
Shaggy Deer Faux-Suede Backpack Units:21 $1295 MU:64%!
Zipper-Accented Faux-Leather Chain Clutch Units:16 $1120 MU:75%!
Falabella Chain Clutch Units:24 $895 MU:70%!
Falabella Faux-Leather Fold-Over Tote Units:25 $1195 MU:72%!
Falabella Quilted Faux-Leather Mini Backpack Units:25 $1280 MU:62%!
Store Window Display and Entrance
Store Decor
Store Floor Plan
Storage!
!
Advertisement
!
Cashier
!
Advertisement
Shelving!
Display! Display!
Display!
Display!
Entrance!
Bibliography •
Miles, Barry; Badman, Keith, ed. (2001). The Beatles Diary After the Break-Up: 1970-2001 (reprint ed.). London: Music Sales Group. ISBN 9780711983076.!
• !
"Stella Mccartney Wants Son To Go Private". Contactmusic.com. Retrieved 2011-10-27.! • ! "Stella Mccartney - Stella Looks For Private School". Contactmusic.com. Retrieved 2011-10-27.! •
"Chronicle". The New York Times. 1995-06-14. Retrieved 2011-10-27.!
•
"Do people you care about still wear fur?". PETA. Retrieved 2011-10-27.!
•
"Care by Stella McCartney at Sephora". Sephora.com. Retrieved 2011-10-27.!
•
"Adidas by Stella McCartney". Adidas.com. Retrieved 2011-10-27.!
•
Sells, Emma (2010-01-13). "Stella McCartney designs for Disney". Elle UK. Retrieved 2011-10-27.!
•
"Team GB kit for London 2012 Olympics designed by Stella McCartney and adidas launched". 2012-03-22. Retrieved 2012-03-22.! TV Fashion Runway Show, The Brandery Catwalk