gabrielle enzweiler
university of cincinnati DAAP 2015
INDEX
ABSTRACT
PRECEDENTS
4-11
PROCESS 48-65
SITE
12-25
MODEL 64-81
DESIGN THEMES
26-39
COLOR + MATERIAL 80-91
40-47
DESIGN SOLUTION 90-109
TECHNICAL 108-117
ABSTRACT WHY WHAT WHO
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ABSTRACT
WHY
Act as if what you do makes a different. It does. William James
reNEW encompasses a retail space that delivers so much more than just and inspiring space and eclectic product. Whereas most retail experiences end once the consumer walks away from the counter and out the store, reNEW will create lasting relationships; and a bond between maker and consumer. In a time and area where many of our communities’ less fortunate are being driven out, and not provided with enough resources and attention to get back on their feet, reNEW lends a helping hand. At all times, reNEW will serve as a creative outlet for nearly twenty individuals around the area, who desire stimulation and steadiness in their lives, serving as makers of the product sold in the store. The creatives may range from our youth seeking steadiness and employment, recovering heroin addicts who need a path back into society, or adults who have simply lost their track and desire a deeper connection to the arts, and themselves. Lasting relationships will be built upon an honesty and openness between all parties; the creatives, the organization and the community. The process of fabricating an object into a unique creation, is one of love, emotion and craftsmanship. The creatives will be paid minimally, but the positivity stemming from healthy interaction, productivity and self-value are immeasurable.
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ABSTRACT
WHAT
What you get by achieving your goals is not as important as what you become achieving your goals. Henry David Thoreau
reNEW serves as a retail space and in-house creative studio. This unique blend provides an eye-opening experience for the consumer, if they wish to learn more. Most importantly, reNEW is a flexible space which provides the creatives with many opportunities for growth and recovery. Whether they wish to work on the sales floor, brainstorming with groups or work completely secluded in a private space, reNEW is an atmosphere which encourages positive growth. Worn or defective products are collected and donated from local organizations, or purchased at a discounted rate from wholesale from sellers. The products are then organized and sorted through at the reNEW site. From there, creatives are free to browse through the items and freely begin work on any item that might interest them. This work may range from, but never limited to, painting, refinishing, sewing, texturizing or dyeing. If creatives are feeling uninspired or unmotivated, they are always welcome to lend a hand on the logistics side, learning a separate set of skills, or participating in straight-forward tasks. There is also a group of creatives who fulfill the finishing side of the product. That is, tagging and pricing the items, and entering items into the database system. In essence, creatives have the opportunity to learn skills such as inventory, logistics, stocking, art, finishing, color theory and so much more. Even more important, personal skills such as healthy communication, taking ownership, and working on a team are all gained. reNEW is centered around the creatives in ever way possible. With a casual and approachable atmosphere, reNEW will provide the creative with skills and tools to eventually step back into society as a confident, valued individual.
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ABSTRACT
WHO Consult not your fears but your hopes and dreams. Think not about your frustrations, but about your unfulfilled potential. Concern yourself not with what you tried and failed in, but with what it is still possible for you to do. Pope John XXIII
tyson
rob
emily
tyson
rob
emily
THE FOUNDER {innovator}
THE CREATIVE {fighter}
THE CONSUMER {believer}
A born and raised Cincinnatian, Tyson has always been motivated to better our community. With a college degree in marketing, Tyson has spent over two decades seeking his true calling. He has dabbled in many retail brands, but struggled to fully commit to their beliefs because they simply weren’t meaningful enough. With the opening of reNEW, Tyson has finally reached his pinnacle, yet only just beginning. He has seen the struggle of locals as they have been forced out of the Over-the-Rhine community, and is hopeful that reNEW is a potential solution to blend the new and old back together. The uniqueness of the brand will aesthetically jive with the OTR feel, and hopefully the social awareness factor makes its’ presence an even more suitable.
As a member of reNEW for over a year, Rob is currently our most veteran creative. When Rob joined our team, he was transitioning away from a heroin recovery center, with mild results, especially lacking social and personable awareness. He was initially hesitant to join the team because the artistic manner was daunting to an unexperienced individual. However, Rob was taught that being a creative meant much more than painting and drawing. His creative role has morphed into a visualizer of products that would eventually find a home in the store. Rob is now an inventory leader, and has exceeded all expectations by seeking new product and maintaining a high level of organization. Though reNEW refrains from clear hierarchical distinction, Rob is very much a leader amongst the creatives, both educationally and socially.
Emily, a middle-aged woman from Northern Kentucky, is now a regular customer at reNEW. She first stumbled upon the store upon it’s grand opening, and happened to converse for a long time with several creatives. She made her way through some tough times early in life, and very much empathized with the creatives she met. Though she didn’t make a purchase that first day, she found herself stopping back in weekly to see what new products have been created, and how her friends were doing. They often get lunches together and sit in the courtyard. Emily is a true example of the healthy relationships that often prosper from the interaction and positivity that reNEW exudes on a daily basis.
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PRECEDENTS KROCHET KIDS INTL 10,000 VILLAGES WORN PATH ALTERNATIVE APPAREL MICHAEL MEYER LIZA + YVES GESTALTEN PAVILION
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KROCHET KIDS TYPE ANALYSIS Our Story: The Craft Among other things, my older brother taught me how to crochet. Gifts that give back is our story. Shortly thereafter I passed the skill onto my friends Travis and Stewart. Being avid snow sports enthusiasts, we liked the idea of having our own unique headwear on the mountain and, though it was not a normal hobby for high school guys, we reveled in the novelty of it. Before long our creations caught the attention of our classmates and we began taking custom orders and selling our crocheted masterpieces to anyone who would buy them. It was a local newspaper in our hometown of Spokane, WA that officially dubbed us the “Krochet Kids”. At that time our only expense outside of yarn and hooks was a hot-air balloon ride for our prom dates. With that, one chapter of our story was closed. A Dream College found us three friends at different schools. Although there were brief resurgences of the crochet craze amongst new friends, we ultimately began exploring new opportunities — surfing, traveling. During our summer breaks we volunteered in various developing nations, hoping to gain a better understanding of the global community in which we lived. It wasn’t long before we came to realize how blessed we had been growing up. The desire was planted within us to help. To reach out in love. To make a difference. This is our story. It was around this time that an idea was born. One which involved a familiar trade. Friends and family encouraged us to teach people in developing countries how to crochet as a means of breaking the cycle of poverty. At first, I thought the world needed something more drastic than crochet, something much more profound. That was until Stewart returned home after a summer spent in Uganda. An Opportunity Stew told us about a people that had been living in government camps for over 20 years due to a rebel army that had ravaged the north part of the country. Entire generations grew up only knowing the camp and relying solely on the government and aid organizations for their every need. They were sick and tired of being dependent upon these operating bodies and they wanted to work and provide for their own families.
precedents : type analysis
A Reality Krochet Kids intl. has continued to grow and evolve in ways we never imagined since we earned our nonprofit status in January 2008. Today, over 150 people in Uganda and Peru are working, receiving education, and being mentored toward a brighter future in creating gifts that give back. The products created abroad have been well received here at home and the collaboration of our staff and beneficiaries around the globe has created a sustainable cycle of employment and empowerment. Our two project locations are but microcosmic examples of what we hope to replicate throughout impoverished communities around the globe. Join with us as we continue to spread the good word of hope and empowerment ‌
-Kohl Crecelius, KK intl. CEO & Co-founder
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10,000 VILLAGES TYPE ANALYSIS Ten Thousand Villages is a nonprofit fair trade organization that markets handcrafted products made by disadvantaged artisans from more than 120 artisan groups in more than 35 countries. As one of the world’s largest and oldest fair trade organizations, Ten Thousand Villages cultivates long-term buying relationships in which artisans receive a fair price for their work and consumers have access to gifts, accessories and home décor from around the world. Ten Thousand Villages is a founding member of the International Fair Trade Association and a certified member of the Fair Trade Federation . Ten Thousand Villages is a nonprofit partner of Mennonite Central Committee. Artisan Partners Ten Thousand Villages encourages artisans to employ production methods that are environmentally sustainable and to use recycled and natural materials whenever possible. In 2007, Ten Thousand Villages redesigned stores to minimize environmental impact in order to meet what they call their “triple bottom line” of economic, environmental and social sustainability.
precedents : type analysis
Ten Thousand Villages establishes long-term trade relationships with groups that work with craftspeople who are in need of work and who produce crafts that will likely be able to get sold in North America. Most of these groups are found in Asia, Africa, Latin America and the Middle East. The company often selects artisan partners that provide training and employment to those who have virtually no chance of securing employment in the mainstream labor market. Many of these artisans are disadvantaged because of disability, gender or ethnicity. Prices are determined by a combination of what the artisan believes fair and demand in the foreign market. Artisans are paid up-front fifty percent of the agreed-upon price in order to help them pay for the raw materials used in their products. The other fifty percent is paid once the products are complete. The artisans are paid in full before their products are sold in North America, even if they never get sold. Ten Thousand Villages’ marketing director Doug Dirks estimated that market prices abroad are up to five times what is paid to the artisan. He said that his company is willing to take that risk because they feel that it is important to what they do. Ten Thousand Villages designers and buyers collaborate with artisans so that traditional methods are employed, but using colors and styles which appeal to North American markets. The company encourages artisans to use sustainable practices. For example, artisans are advised to use natural or recycled materials in their products. The Philosophy The philosophy of Ten Thousand Villages was inspired by Mennonite Christianity. Mennonite values include compassion, service, mutual aid, and peacemaking. The founding of Ten Thousand Villages in the mid-twentieth century marks the beginning of a movement later to be called “fair trade.� Edna Ruth Byler was moved to take action by the poverty she witnessed during a trip to Puerto Rico in 1946. Byler began a grassroots campaign among her family and friends in the United States by selling handcrafted products out of the trunk of her car. She sought to provide sustainable economic opportunities for artisans in developing countries by creating a viable marketplace for their products. Over 30 years, Byler worked to connect individual entrepreneurs in developing countries with market opportunities in North America.
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WORN PATH STYLISTIC ANALYSIS
1. Tell us about Worn Path! (How long have you been open, where is it, etc.) Worn Path opened on May 5th 2012 at 4007 North Mississippi Avenue here in good ol’ Portland, Oregon 2. What made you decide to open a store front? I have been into creating environments and spaces since I was a teenager when I decided to paint my room, tear down all of the random taped up skateboard magazine pages and get rid of a lot of my junk. My taste has definitely evolved in some ways but ultimately the desire to create an environment remained. I also wanted to create a place where function and aesthetic met and was still affordable. 3. What is the concept behind the store? I was inspired by the info/gift shops you find in many of the state and national parks. I wanted to have a shop that had the stuff I wished those shops had. I also try represent the gamut of Oregon’s nature. We have desert, mountains and sea in our state as well as city life. I hope my store kind of expresses that but keep a somewhat vintage aesthetic as I am into the counter culture of the 60s and 70s. I also believe that the more time people spend in nature the more they care about it and that will effect their decisions. Finally, like I said before, I want the stuff people buy here to be actually utilized so I try to offer things at a reasonable price. I want my friends to be able to shop here, they aren’t rich. 4. How did you come up with the name Worn Path? Years ago I made some necklaces for myself and that led to former coworkers wanting some. I kept expanding my output to having a few in some small shops and so forth. I somehow came up with Worn Path for my necklaces since they used driftwood and animal teeth. So when I opened the store, naturally, having a phobia of naming things, I just used that name for the shop. It fit what I was going for and that made it easy. 5. How do you find designers you showcase in your shop? Some are friends, some I find online after scouring for hours, some I find at trade shows, some approach me, some I see at shops in other cities and contact... 6. Who inspires your style? Outdoors enthusiasts of the 70s, CRASS, beach bums, Neil Young, thrift stores, photos of your commune dwelling parents, Pontus Alv, that lady in an old van with a surfboard on the top with sunkissed skin and blonde hair blowing in the wind driving down the 101, Be Here Now, the weather, Bad Brains, friends... precedents : stylistic analysis
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ALTERNATIVE APPAREL STYLISTIC ANALYSIS
Always Evolving -Since our beginnings as a brand, we’ve always considered our role in the world. -We believe in social change through responsible business practices that respect people and the planet. -Focused on fabric innovation, we make modern basics for a sustainable future. Our Global Strategy -Working on a global scale, we respect and value the rights of workers in all countries and believe in the right to fair and safe workplace conditions. -Our factories shown here are in accordance with the Fair Labor Association (FLA) Workplace Code of Conduct. -Additionally, many of the factories we work with are certified by Worldwide Responsible Accredited Production (WRAP), an independent, non-profit team of global social compliance experts. What We Do -Our sustainable fabrics constitute 65% of our offering. We’re always working to push that number higher. -We utilize non-toxic, low-impact dyes on all eco-fabrics, as well as natural dyes. -Our G2 Eco-Wash finishes garments with 60% less water and no chemicals. precedents : stylistic analysis
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MICHAEL MEYER LIZA + YVES STYLISTIC ANALYSIS
Meyer Potz stores are synonymous with luxury – whether in Hamm, Kleve, Hamburg, Sylt or – now – Bochum. That is where Michael Meyer Liza & Yves has reopened with a brand new store concept, designed and realized by the architectural and interior design office of Blocher Blocher Partners. In the historical Kortum-Karree square, the “Who’s Who” of international fashion brands now has a stage from which to strut its stuff in the Ruhr Valley and beyond. “Welcome to a new world of fashion and luxury” – the slogan for the store opening says it all. It sums up the aspirations of the Michael Meyer Liza & Yves fashion store, and reflects the mandate given to the architects and interior designers: to live out their creative potential in a store with a ceiling more than five meters high. The location of the former Westfalenbank House, one of the most prestigious buildings in the city, extends within the prime shopping district on the Huestraße pedestrian zone between Kortumstraße and Luisenstraße. The combination of materials and colors in the gray to taupe range as well as wood textures generate a warm environment with a welcoming atmosphere, encircled by the interplay of ceilings: Dark grey ribbing seamlessly blends walls with ceiling, punctuated by the rhythm of symmetrically placed spotlights. Here, the Casual Fashion World serves up brands like Moncler, Closed or Schumacher, with a side of exclusive shoes and accessories. Another eye catcher is the solid walnut table on which selected merchandise are presented. precedents : stylistic analysis
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GESTALTEN PAVILION STYLISTIC ANALYSIS Gestalten is thrilled to announce the opening of the Gestalten Pavilion on the roof terrace of Bikini Berlin. The 530-square-meter design store with an integrated cafe is an ideal spot for experiencing the world of visual culture that they explore in they publications in different ways. It sells a range of compelling products as well as tasty menu offerings that invite both visitors to the city and Berliners to find something new and get inspired. This second location brings them to the heart of former West Berlin while they will continue to operate Gestalten Space in Mitte, a district in the former East. The Gestalten Pavilion is a place for discovering the things that they value themselves: quality craftsmanship and innovative ideas melded in ways that are fresh, yet stand the test of time. The meticulously curated assortment includes exclusive brands, products by young designers, and changing thematic showcases of merchandise. Whether home accessories, jewelry, culinaria, stationery, books, magazines, or children’s toys, all of the selections are made with the same insight and flair that defines our publications. The spirit of Gestalten can also be experienced in the pavilion’s cafe, which offers modern, seasonal fare—simple, yet delectably original. Whether seated indoors or outdoors, one can enjoy everything from a small snack to a light dinner with a remarkable view over one of the world’s largest zoos. They are very pleased to contribute to the Bikini Berlin project with our Gestalten Pavilion. With it, they have created an enticing location that brings the ideas that inspire our publications to life; a place for discovering and lingering, meeting and exchanging, eating or drinking, and, last but not least, relaxed yet sophisticated shopping.
precedents : stylistic analysis
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SITE 1400 VINE STREET CINCINNATI, OH 45202 EVALUATION SITE PHOTOGRAPHS
27
SITE 1400 VINE STREET CINCINNATI, OH 45202
site : location
29
SITE
SITE CHARACTER Neighboring Context
Surrounding the Cincinnati Color Building are a vast amount of restaurants and bars in a walkable distance. There are only a handful of retail stores within walking distance, which may benefit reNEW.
Views
The window facades lining 14th and Vine Street allow superb views both in and out of the space. The windows are full height and feature minimal breaks.
Noise
The noise level is one of the largest concerns about this site. Located directly on Vine street, the traffic commotion and street goers will create lots of noise. However, reNEW may capitalize upon this chaos, drawing in first time consumers off the busy streetscape.
Landscape
The outdoor landscape is beautiful, unlike many other spaces in the area. The adjacent outdoor patio provides a perfect release from the street, and helps to break the monotony of building running down Vine Street.
Convenience
The Color Building is extremely convenient. Many eateries, bars and a few other shops are in the surrounding area. Kroger is right next door, which the creatives will likely appreciate.
site : evaluation
SITE
BUILDING PROPERTIES Square Footage
Overall, the building is roughly 9,300 sf. The first floor, dining area and bar account for 3,300 sf. The outdoor patio, roughly 1,500 sf is not included in this count. The second and third floors are 3,000 sf each. The third floor features 18-ft high ceilings with round portals above every window.
Ceiling Height
The ceiling height and characteristics of warehouse are wonderful. However, the main dining, possibly retail, space is not as exciting in height or characteristic. It is a flat, possibly 10 ft high ceiling grid. The second floor space features typical ceiling height, while the third floor features beautiful, 18 ft high ceilings.
Natural light
The natural light in this space is fair. The front room features two full facades of full height windows. However, the center core and warehouse are largely lacking natural light. There are opportunities for skylights and clerestory windows in the warehouse.
Storefront
The storefront of the Color Building will be the perfect retail storefront. Though KAZE often has these shut off, there are an exceptional row of windows, with an entry angled on the corner to maximize window space on both Vine street and 14th.
Unique Opportunities
The Color Building offers some very unique opportunities because it features two very distinct spaces on the first floor alone. Each space can have a different character, yet flow together seamlessly just like the building itself. 31
SITE PHOTOGRAPHS
EXTERIOR
site : photographs
33
SITE PHOTOGRAPHS
GARDEN LOUNGE
site : photographs
35
SITE PHOTOGRAPHS
INTERIOR
site : photographs
37
SITE PHOTOGRAPHS
WAREHOUSE
site : photographs
39
DESIGN THEMES CONTRAST RUSTIC REFINED
41
DESIGN THEME
CONTRAST
43
DESIGN THEME
RUSTIC
45
DESIGN THEME
REFINED
47
PROCESS SKETCHES ABSTRACT PERIMETERS EXTERIOR FLOORING CEILING FIXTURES
49
PROCESS SKETCHES
ABSTRACT
51
PROCESS SKETCHES
ABSTRACT
53
PROCESS
ABSTRACT
55
PROCESS SKETCHES
PERIMETER
57
PROCESS SKETCHES
EXTERIOR
59
PROCESS SKETCHES
FLOORING
61
PROCESS SKETCHES
CEILING
63
PROCESS SKETCHES
FIXTURES
65
MODEL
67
69
71
73
75
77
79
81
site : photographs
83
site : photographs
85
COLOR & MATERIAL
87
color + material : inspiration
89
color + material : inspiration
91
color + material : inspiration
93
color + material : inspiration
95
DESIGN SOLUTION PLANS EXTERIOR INTERIOR ELEVATIONS SECTION
97
design solution : plans
99
design solution : exterior
101
design solution : interior
103
design solution : interior
105
design solution : interior
107
design solution : interior
109
site : photographs
111
NORTH INTERIOR ELEVATION
SOUTH INTERIOR ELEVATION
design solution : interior elevations
EAST INTERIOR ELEVATION
113
site : photographs
115
design solution : interior section
117
technical drawings : plan
TECHNICAL PARTITION PLAN MERCHANDISE PLAN REFLECTIVE CEILING PLAN ELEVATIONS + DETAILS
119
technical drawings : plans
121
technical drawings : elevations + details
123
technical drawings : elevations + details
125