By Gabrielle MacCarron
Project 1: Fashion Design Graduate
Project 3: Magazine Launch Event
Project 2: Promotion for the Made in Leeds and Leeds College of Art collaboration for the City Talking Newspaper.
Concept To create a PR company for New talent in Leeds. Working with clients that are under graduates and creating an identity for them. Exploring creative ways to communicate their work through photography, branding and film.
Branding GABIMAC
GMPR
G.A.B
FASHION
fashion pr
FASHION PR
FASHION
For my branding I knew I wanted my name to feature in the company name, this was important to me because I have created this company on my own and wanted it to remain personal. From looking at the branding of other fashion PR companies, I wanted my branding to reflect my personality.
gabrielle FASHION PR
gabrielle alice fashion PR
GMPR
FASHION
gabmac f a s h i o n . P R
gab.mac
GMPR
FASHIO
G.A.B
FASHION PR
Fashion
FASHION
G.A.B FASHION PR
G.A.B FASHION PR
GABRIELLE FASHION PR
GABMAC
FASHION PR
F A S H I O N PR
gabrielle alice fa s h i o n PR
FASHION
FASHION
G.A.B FASHION PR
fashion PR
gabrielle
FASHIO
Website
I wanted my website minimalistic, with my logo the main image and each project logo. I wanted to keep each project separate, all easily accessible and clear. I also have a brief about me and about the company to give people an insight into Gabrielle Fashion PR.
Press Pack
Gabrielle Fashion PR Gabrielle MacCarron gabriellefashionpr@hotmail.co.uk http://cargocollective.com/gabriellefashionPR
My press pack includes a press release, business cards and three postcards showcasing my work I have done for my clients.
Project 1: Fashion Design Graduate
Branding
sarah mellor Gujarati Sangam MN
sarah mellor Khmer MN
sarah mellor Helvetica Neue reg
Malayalam MN
sarah mellor gills sans light
Kefa
sarahmellor
noteworthy
sarah MEllor
I took inspiration from her laser cut detail for her branding and decided to laser cut her business cards as she is a high end designer, I thought this intricate detail would work well within her market. I kept this aspect current throughout her press pack and laser cut her name on her CD cover, press pack box, swing tags and postcards.
REVolution
sarah mellor Sinhala MN
gills sans light
sarah mellor Sathu
Malayalam Sangam
nexa bold
Kannada MN
sarah mellor nexa light
Sarah Mellor was my first client, a new and exciting fashion designer and illustrator with a strong collection identity. For Sarah’s collection I have kept her inspiration of Japanese architecture as a continuous factor throughout her press pack as well as her structural linear laser cut detail.
sarah mellor Telugu Sangam MN
sarah
Product Images
I also wanted to photograph the garments without a model to show the shape of garments off the body and the intricate detail. I did another studio shoot just with the garments, used strong lightening to capture all the craftsmanship and details close up. I made these images into small postcards to promote Sarah.
Short Fashion Film
Inspiration for the edit of my film
I also did a short film featuring the same model from the photoshoot, I really wanted to capture the Japanese feel to the garments so I chose a soft Japanese inspired song with a modern twist and featured blossom and willow trees which I filmed to bring a more visual Japanese feel. Also I incorporated linear cut shapes to again introduce the original inspiration for Sarah’s garments.
Screenshots of my Film.
Press Pack
I feel Sarah’s press pack is relevant and represents a strong identity throughout. It showcases her work professional and appropriately for her market. Her press pack includes a press release, interview with Sarah Mellor, a styled shoot, product images, a short fashion film, business cards, postcards, a lookbook, a swing tag and a box.
Project 2: Promotion for the Made in Leeds and Leeds College of Art collaboration for the City Talking Newspaper.
Made in Leeds is an independent fashion brand, which is both a physical and virtual concept store that sells fashion and lifestyle products designed and made in Leeds. They also do International showcase events, pop-up stores and limited edition collaborations. These are just the first strides they have taken on the road to establish a fashion brand through the textile heritage of Leeds. Leeds College of Art is an independent art school, one of only a few in the UK; the students studying here enjoy a small, close-knit community in a creative atmosphere giving them the freedom to believe anything is possible. Both LCA and MIL are good strong representations of Leeds and believe in the potential young creatives living in Leeds have. Leeds College of art fashion students are bursting with fresh ideas and unique products, and will take any opportunity to showcase their talents.
Branding
As this Press Pack was to promote a collaboration, I looked closely at The Made In Leeds logo and then the Leeds college of art logo. This then gave me the idea of calling the collaboration Made in Leeds College of art, so I merged both logo’s and branding together to create a new and original logo of the two.
Photography I wanted to feature the Designers in the Photography, as its “Made in Leeds” I wanted to keep the design and production a key focus. Through looking at Made in Leeds and The City Talking’s aesthetics, I decided to look at long exposure photography to capture the buzz of the city as well as keeping the designer and the garment as the main focus.
Film and Product Images
I also did a short promotion film to promote the collaboration. I wanted to make it really quick to create excitement and leave the views intrigued.
Screen shots of the Fashion Film
As there was so much detail in the t-shirt made and it has such a beautiful story behind it, I wanted to do a product studio shoot for it as well to capture all the details.
Press Pack
For my press pack I created a article to feature in The City Talking newspaper which contains interviews with both designers featured, a press release, a photoshoot, product images, a short promotional film, a Made in Leeds College of Art t-shirt, postcards and a box. I feel this press pack communicates Made in Leeds and Leeds College of Art collaboration and what is yet to come of it.
Event Planning Project 3: Magazine Launch Event Gabrielle Fashion PR presents the magazine launch of the first issue of Volume; Volume 1, founded and created by Clare Goldsmith. Volume is a contemporary, quarterly fashion magazine and this issue; Volume 1, focuses on how fashion and art communicate each other. Each issue of Volume will focus on fashion and its interaction with another concept.
Branding The branding for the magazine launch was the font on the front cover of the magazine using the colours from a make up shoot featured in the magazine. I used this branding throughout the promotion and press pack.
I did a floor plan for the event and these are a few of the emails I sent organising the venue.
Event Promotion
Inspiration for invites, posters and press release.
Me and Clare created a poster to advertise the event as well as individual invites for guests. We also created promotional postcards and I created a press release for the event.
Event
The event went to plan, it was a great success with the work being displayed, interactive art, drinks, a projection of the magazine, magazine previews and music. It was a perfect location and venue, lots of guests arrived and had a good night.
Press Pack
The Press Pack for Volume 1 included a press release, interview with the founder and creator Clare Goldsmith, a business card, invite, poster, postcard and images from the event.