VISUAL SUMMARY ANT(I) DESIGN: HARNESSING GENERATIVE SYSTEMS ELECTIVE B - MA GRAPHIC BRANDING AND IDENTITY LONDON COLLEGE OF COMMUNICATION - 2011 GABRIEL SOTO
VISUAL SUMMARY ANT(I) DESIGN: HARNESSING GENERATIVE SYSTEMS ELECTIVE B - MA GRAPHIC BRANDING AND IDENTITY LONDON COLLEGE OF COMMUNICATION - 2011 GABRIEL SOTO
BRIEF 1 What you will need A completed UK Lottery ticket. A supply of black and white paper, prepared as indicated below. Traditional design craft tools: pens, scalpels, glue, rulers, set squares and cutting mats. A camera. Preparation On white paper trimmed exactly to 175 x 175mm, construct a keyline grid of 7 x 7 squares, each 25mm x 25mm. Make at least 24 175 x 175mm master grid squares (or use one as a template) Make a large quantity of 25 x 25mm squares of black paperaround 220 should suffice.
Process A Starting with the lowest number on your lottery ticket, make a composition by arranging black squares perfectly symmetrically on a grid, with the number of black squares corresponding to the number on your lottery ticket. When you have completed this, repeat the procedure with the next number in sequence and so on, producing a set of six compositions in total. You are required to undertake this procedure four times following the conditions below: Set 1: System Achieve perfect mirror symmetry throughout in the vertical axis. Set 2: Chance Distribute the black squares randomly. Avoid subjective choices. Set 3: Progression Use a consistent accumulative numerical rule throughout. If black squares touch, connect edges before corners. Set 4: Collaboration Verbally instruct a nonparticipant (or more than one) to produce a set of designs. On the back of each finished white square note its number, set, orientation and your name.
Set 1: System
Set 2: Chance
Set 3: Progression
Set 4: Collaboration
I created six 7 x 7 grids in Excel, and sent the document to my father. Then I gave him the next set of instructions to through Skype: 1. Fill the grids with the number of black squares, showing next to each grid. 2. At least one of the corners of the grid has to be filled. 3. Every square has to “touch� another square. I reproduced the grids in the Excel document with paper grids and squres.
All the sets
Process B Connect your four sets of six compositions in horizontal sequences, from the lowest number to the highest, paying attention to the orientation of the squares, without intelrvals between sections. Note: Set 1 panels must align vertically. Set 3 panels must align in a consistent progression. Sets 2 and 4 can align in any way you choose. This will result in four outputs 175mm x 1050mm per participant. Working as two groups (tba), connect these final outputs to make four rectangles, one for each set. To do so, place your outputs in the same order) on the floor), starting with the participant who has the lowest high number and ending with the person with the highest. As a group we will discuss, agree upon and implement a consistent rule to connect the four rectangles. Mount the work on a suitable wall in the college and document it.
BRIEF 2
Working with the six numbers on your lottery ticket, devise three small, separate selfinitiated projects to describe relationships of either colour or light. The projects should be generated by three of the four methods used in Brief 1: system, chance, progression, collaboration. Choose one principle for each project. Keep these as simple as possible and remember that you are seeking to establish processes which will output colour or light differences with as little subjective. contingent intervention as possible. The question you are seeking to answer is: how can I apply three alternative generative methods to my six numbers in order to describe colour differences or light changes?
PRESCRIPTION A 1 / 11 / 12 / 19 / 21 / 24
1. Type the written form of each of the six lottery numbers in the Google Images search bar. 2. Save the thumbnails of the of results, horizontally from left to right, according to the number searched. 3. Resize height of the images to 300 px. 4. With the Single Column marquee tool in Photoshop, select the middle vertical column of pixels. 5. Expand the column horizontally and place aside from left to right in rows.
ONE / PRESCRIPTION A
ELEVEN / PRESCRIPTION A
TWELVE / PRESCRIPTION A
NINETEEN / PRESCRIPTION A
TWENTY ONE / PRESCRIPTION A
TWENTY FOUR / PRESCRIPTION A
PRESCRIPTION B 1 / 11 / 12 / 19 / 21 / 24
1. Type the written form of each of the six lottery numbers in the Google Images search bar. 2. Save the first result for each number (top left). 3. Resample each image to one pixel in Photoshop. 4. Use the six resulting colours and arrange them into concentric circles. The size of each circle has to be proportional to the number that the color represents. The lowest number on top, the highest on the bottom. 5. Repeat the process with the second result for each number, then with the third an so on, to get more colour sets.
PRESCRIPTION B / 1st RESULTS
PRESCRIPTION B / 2nd RESULTS
PRESCRIPTION B / 3rd RESULTS
PRESCRIPTION B / 4th RESULTS
PRESCRIPTION B / 5th RESULTS
PRESCRIPTION C 1 / 11 / 12 / 19 / 21 / 24
1. Type the written form of each of the six lottery numbers in the Google Images search bar. 2. Ask someone else to choose “the most colourful” from the results on screen. Save the chosen image. 3. Resize height of the image to 300 px. 4. With the Single Column marquee tool in Photoshop, select the middle vertical column of pixels. 5. Copy and rotate the pixel column 1º, with the anchor in the bottom. Repeat 359 times.
PRESCRIPTION C / NINETEEN
PRESCRIPTION C / ELEVEN
PRESCRIPTION C / TWENTY ONE