CONTENT
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Our Story
25 About Brand
11 Tone of Voice 35 Brand in Use
Our Story
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DAVIDsTEA Inc. operates as a retailer of specialty tea based in Quebec Montreal. The company offers approximately 135 loose-leaf teas, pre-packaged teas, tea sachets and tea-related gifts, and accessories; and food, as well as tea beverages, such as hot or iced tea, and tea lattes. It provides loose-leaf tea in white, green, oolong, black, pu’erh, mate, rooibos, and herbal tea categories.
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Walk into a DAVIDsTEA today and you can choose from over 150 types of tea, including exclusive blends, limited edition seasonal collections, traditional straight teas and exotic infusions from around the globe. Not to mention the largest collection of organic teas and infusions in North America.
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Tone of Voice
So…why tea? Because it’s healthy, delicious and fun. Because it brings people together, all over the world. Because it’s the second-most popular drink on the planet, second only to water.
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DYNAMIC
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URBAN
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FUN 19
HEALTHY
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YOUNG
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About Brand
WE are building a brand that seeks to expand the definition of tea with innovative products that consumers can explore in an open and inviting retail environment. The passion for and knowledge of tea permeates our culture and is rooted in an excitement to explore the taste, health and lifestyle elements of tea. We design our stores with a modern and simple aesthetic that, coupled with our teal-colored logo, create an inviting atmosphere and stand in stark contrast to common perceptions of tea as a more traditional product.
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5.5in
2.125in
0.5in
0.5in
* logo cannot use colour other than this blue
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DAVIDsTea Logo Usage Don’t 1. Do not change logo colour 2. Do not place the logo on a busy photography or pattern 3. Do not change logo’s orientation 4. Do not put text over logo 5. Do not add any glow effect 6. Do not outline the logo or strikethrough it 7. Do not squeeze the logo any way
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I love loose leaf tea
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DAVIDsTea Font In Use
Helvetica Neue Condensed Bold *Use for Logo font only
Helvetica This font can be use for brand guideline and some part of webpage use. Font size set above 12pt. Options can be light, regular, bold and oblique.
Omnes This font can be use for webpage and mobile app for introducing products. Font size set above 10pt .
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R: 1 G: 177 B: 175 C: 76 M: 5 Y: 36 K: 0 R: 255 G: 255 B: 255
R: 1 G: 177 B: 175
R: 98 G: 108 B: 135
C: 0 M: 0 Y: 0 K: 0
C: 76 M: 5 Y: 36 K: 0
C: 67 M: 55 Y: 31 K: 8
DAVIDsTea Colour Usage R: 253 G: 160 B: 168
R: 193 G: 219 B: 132
C: 0 M: 47 Y: 19 K: 0
C: 27 M: 0 Y: 62 K: 0
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Brand in Use
Email Scroll
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Email Scroll
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Website
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SHOPPING BAG 43
Designed by Gabriella (Junjiao) Li gabriotato.li@gmail.com