Gaby Aleman Felix

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My passion for design began at an early age. I always wanted to put my own spin on things, believing that I could make them more personal and unique. I first noticed this when I managed to find a way to turn my Polly Pocket dolls into outdoor adventurers, rather then having them stuck in their designated cases. My second major realization was in high school, we were tested in English class to see what our learning styles were: auditory, visual, or tactile. I was classified as the only visual learner in the class. At first I was embarrassed, but as I look back, I now know that it was an insight to my future. Design is the adult way to continue to put my own spin on things. Now, by finding and using other people’s unique qualities, I can incorporate it into brands that are salient and different.

GABY FELIX

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MERCANTILE industrial warehouse venue Instructor Sean Bacon

Typefaces Avenir Next Condensed Baskerville

Catagories Branding


Mercantile is an industrial warehouse venue located

old, I used a sans serif and serif typeface. I selected

in Chula Vista, California. Targeting progressive

heavy weight brown paper bag stock to reference

young Latinos in their mid-teens and their parents,

the rough textures of the building. A limited color

to people in their late thirties. This property provides

palette of classic black and gold reinforces the

an upscale urban setting for celebratory events

factory feel of the architecture. The stationery

like weddings or QuinceaĂąeras. A hand rendered

features a mechanical pattern with icons fueled by

mark, inspired by a stenciled slab serif embraces

the warehouse setting. Branded applications include,

the warehouse’s history. Since the space is rented

matchboxes, serving trays and an easy to navigate

out, branding appears only on stationery and

website designed to convey the spirit of

equipment. To portray the mixture of modern and

the project.


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MERCANTILE VENUE

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Specification book

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Interior pages of book

MERCANTILE VENUE

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Website for venue, Equipment pallet

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Venue entrance


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FELIX WEDDING hand-drawn invitations Instructor Sean Bacon

Typefaces Gotham Lavanderia Abraham Lincoln

Catagories Illustration Typography Handmade


The Felix Wedding stationary was designed to

identify information, a sans serif for details, script

announce the marriage of a quirky and amusing

for dates, and a serif for headers. The color palette

couple. Guests will receive a save the date, invitation,

was a dandelion yellow, sage green, and light grey,

rsvp card and cake topper, all done in a hand-drawn

based on the colors that would be used through

style. Offbeat romantic comedy movie covers, like

out the wedding. Paper was an important element

Juno, and Away We Go, inspired the illustrations

in capturing the feel of a wedding. I chose a heavy

and are the reason why the couple is the focus on

weight, off- white, canvas-textured stock. When it

the invitation. Each piece of stationary carries

came to the envelopes, I chose a solid sage green to

different illustrated objects and plants that will

tie everything together.

be found at the wedding. Typefaces were used to


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FELIX WEDDING

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Letter pi単ata

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Cupcake topper

FELIX WEDDING

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GARCÍA MÁRQUEZ book covers

Instructor Sean Bacon

Typefaces Adobe Caslon Pro Mayflower Antique

Catagories Handmade Editorial


Gabriel García Márquez was an amazing man and

literature, 18- 23. The style was also applied to

one of the most beautiful writers of this past century.

bookmarks, web banners, and window displays. The

To commemorate his life and legacy, I redesigned

color palette is based on descriptions found in his

book covers for three of his most memorable books.

books; green leaves, brightly colored exotic flowers

One Hundred Years of Solitude, Love in the Time of

and other botanicals from his mythical cities. To help

Cholera, and Memories of my Melancholy Whores

give the book an old classic Colombian feel, I chose

would make up this Special Edition Set. The paper

typefaces with serifs.

art covers are meant to attract anyone who enjoys reading but specifically targeting a younger age group that typically would over-look Márquez’s


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GARCÍA MÁRQUEZ

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Bookstore window display

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Web banners

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Book spreads

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GARCÍA MÁRQUEZ

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Back cover, Bookmarks

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GARCÍA MÁRQUEZ

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PRIMAL CAFE coffee & tea shop Instructor Sean Bacon

Typefaces Custom type Cubano Glypha

Catagories Branding Handmade


Primal Cafe is a coffee and tea shop owned by a

The graphic elements are based off of a grungy

young group of siblings, who are dedicated to serving

primitive style, connecting it to the shop’s name. To

the best organic coffee, tea, and food in Bonita,

continue that rough impression I chose typefaces

California. Primal Cafe works with surrounding

that are bold. The three essential colors for the

farms and exposes this fast food populated area to

palette are white, black and celadon green, based on

something more intimate and healthy. Targeted at

the interior motif of the cafe. Branding is placed on

adults, ages 18-40, who work in the neighboring

signage, menus, employee aprons, cups, wrappers,

businesses. Primal provides this audience with a

and to-go bags. Through Primal’s app, prospective or

laid-back environment where one can separate them

returning customers have access to menus and the

selves from work and enjoy the essential food and

history of Primal CafĂŠ.

beverages that can get one through the day.


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PRIMAL CAFE

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Barista apron

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PRIMAL CAFE

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LITTLE LODGE children’s backyard camping kit Instructor Sean Bacon

Typefaces Univers Custom Type

Catagories Branding Typography


Little Lodge is a backyard camping kit that inspires kids to go outdoors. In a time where kids are more drawn to technology, Little Lodge is giving kids the supplies to go outside and be adventurous. The target audience is boys and girls from age 3-8 who are curious about the outdoors, or just need a little break from staring at a screen. Most teepees being sold are built for indoor use, Little Lodge has pushed it further so outdoor use was possible. The kit includes accessories that will provoke a child’s imagination; this includes a bug jar, field guide journal, lantern,

marshmallow kit, and colored pencils. The Little Lodge pattern is unisex and incorporates familiar shapes and colors. The colors are both primary and secondary colors, with the exception of green. Elements that make up the kit will be sold individually, so that replacements or additions are easy to come by. This kit will not only open up a child’s mind but will give them the opportunity to bond with parents as well.


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LITTLE LODGE

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Custom typeface- Kiddo

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LITTLE LODGE

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SOVIET SHOW exhibition apparel and accesories Instructor Sean Bacon

Catagories Branding


The City Gallery at San Diego City College hosted

in the old Soviet Union. The colors are based on the

the “Dialogues: Poster Art of the Soviet Union�

logo mark that was created for the show. By using

exhibition. The hosts of the show needed designs

the cream yellow, gold, black and red, it helped unite

that could be placed on apparel, such as t-shirts

the apparel with the exhibit. I chose not to use any

and tote bags, these items would be sold in the gift

type on the apparel, I wanted the design to be strong

shop. The exhibit was open to the public but the

enough to be displayed on its own, and not obviously

apparel design was targeted towards designers and

associated with the show.

art enthusiasts, 18-60. I designed a deconstructed Russian tower and nesting doll, using basic and abstracted shapes that captured a style of art popular


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SOVIET SHOW

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Live screenprinting at the Soviet Show event

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SOVIET SHOW

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Russian Nesting Doll tee, Kremlin Tower tee

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Suprematism tote


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SHARP

men’s career and lifestyle magazine Instructor Sean Bacon

Typefaces Univers Adobe Garamond Pro

Catagories Typography Editorial


Sharp is a career and lifestyle magazine for men.

modified sans serif was used for the masthead,

Targeting trendy and contemporary young men in

helping depict the sophisticated feel of the

the 20-30 age range. These men are on the search

publication. Colors were kept to a minimum of black

for jobs, graduating from college, and trying to get

and blue. The cover is set up in a structural layout,

into their desired field of work. With plenty of men’s

the photo can interchange, while the rest of the

magazines on the market, Sharp is unique in the way

page is white space, and a masthead that will always

it acknowledges the highs and lows that come with

appear on the upper left.

searching for careers, revealing the experiences of people in their career journeys, and updates on styles found in the professional workplaces. A sleek


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by BRENTON FISCHETTI Going out on your first job interview can be stressful. The clothing you wear to the interview shouldn’t be. For guys, there’s just one appropriate thing to wear: A suit. There’s a difference between buying a first suit for interviews and a whole wardrobe of suits once the job has started. Think of a first suit as a springboard, giving the wearer the necessary look to shine in an interview, without making an impression on its own. The last thing an interview suit should do is stand out. Here are a few things to consider when you’re shopping for the perfect interview suit.

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FIT IS CRITICAL, IT COULD BE THE DECIDING FACTOR IN THE END

JACKET: The best method for determining fit for an off-the-rack suit is to start with the jacket. Bring a dress shirt with you when you go to the store so you can recreate how it will be worn. The jacket will not fit the same way with a T-shirt underneath as it will with a dress shirt. Put on the jacket and button the first button. Take your fist and put it between your torso and the jacket at the point where it buttons. Can you fit it there comfortably? If so, size down until you can’t, at which point you know what’s too small. Buy the size larger than the one where your fist no longer fits. The point of this exercise is to make sure the suit looks normal when buttoned. If it is too tight in the torso, it’ll pinch, making you look like Chris Farley.

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WE’RE ALL ON BUDGET, SO DON’T BREAK THE BANK

A solid price point for the first suit should be around $500, give or take. Plenty of options can be found around and below that amount, but avoid very inexpensive suits, as they are often poor quality and will look cheap. You want a suit that will last you through multiple rounds of interviews, not one that will come apart at the seams after a few marathon interview days. On the other side of the spectrum, you don’t want to spend thousands on this suit. What will an interviewer think if you show up at an interview for an entry-level position in a suit that is more expensive than theirs?

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PANTS: It’s better to buy larger rather than smaller, because it’s much easier to have pants taken in than it is to have them let out. If a pair feels a little tight, size up. Most suit pants come unfinished, meaning you’ll need to take them to a tailor anyway to have them hemmed to your desired length. If they are not unfinished, go with what feels right. The general rule is to have a little bit of break (how much of the pant leg sits on top of your shoe). More fabric than that, and the pants will look too baggy around the ankles, which will make you look shorter. A perfectly fitting jacket can be undone by baggy pants, and vice versa.

STICK TO BASICS, CHOOSING COLORS AND PATTERNS

Blue or medium to dark grey, two buttons, no pinstripes. Black is too formal for interviews, and earth tones are too casual. Two-button suits are the professional standard. Though you will see threebutton and one-button suits, they should be considered only when your wardrobe requires multiple suits. The same goes for patterns like pinstripes. Once you’re wearing a suit regularly, they’re fine, but for the first suit, basic is best.

The suit has done its job perfectly if the interviewer can’t remember it, because you want the interviewer to remember you rather than what you wore. This keeps interviewers focused on your abilities.

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SKIP THE ACCESSORIES AND UNNECESSARIES

Leave them at home, unless it’s interesting socks. The important thing to consider with interview suits is that they are meant to make you look polished, professional, and no more, so that you can get down to business and impress the interviewer with your skills and attitude. The suit has done its job perfectly if the interviewer can’t remember it, because you want the interviewer to remember you rather than what you wore. This keeps interviewers focused on your abilities.

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Career Preparation Strategies for College Students You control your career destiny. Just going to class and picking up your diploma after four years doesn't cut it. You need to become active on and off campus. Becoming marketable to employers or graduate schools is a four-year job. Here are the top 10 things you can do during college to make yourself marketable at job-search time. In fact, if you do all 10 of these, you'll be unstoppable.

Keep your grades up—Employers and graduate schools want candidates with good grades. That will probably never change. Doing well academically not only proves that you have a good knowledge base, but indicates a strong work ethic— a trait that employers value. Identify your interests, skills, values, and personal characteristics—The first step to clarifying your career goals is to go through a process of self-assessment. Visit your career center and take advantage of the self-assessment instruments it has to offer. You owe it to yourself to find a career that enriches your life, not one that brings you down. Actively exploring careers means talking with professionals in occupations of interest and observing professionals on the job. Your career center probably has alumni and other volunteers who are willing to talk to you about their careers. Also, attend any career expos, career fairs, and career speaker panels that are offered.

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Become active in extracurricular activities and clubs—Active involvement in activities and clubs on campus is highly valued by employers and graduate schools. Joining a club is fine, but becoming active within that club is what matters most. Become a leader, hold an office, or coordinate an event. You will develop your skills in leadership and teamwork—skills that recruiters covet! Get involved in community service— It’s important that you begin to understand and appreciate the importance of giving back to your community, and that you live in a larger community than your college or hometown. Typically, students look at community service as a chore. After they’ve served, however, it’s usually one of the most rewarding experiences they’ve had! Recruiters love to see that you’ve volunteered to help in your community. Develop your computer skills—Take advantage of the computer courses and workshops your college offers. You can

also learn a lot by just experimenting with different software packages on your own. Finally, you should learn how to develop your own web page or web-based portfolio. There are many web-design software tools that make it real easy to develop your own web page! Contact your college’s information technology office to see how to get started. Develop your writing skills—Over and over, company and graduate school recruiters complain about the lack of writing skills among college graduates. Don’t avoid classes that are writing intensive. Work at developing your writing skills. If there is a writing center on campus, have them take a look at your papers from time to time. Remember, the first impression you give to recruiters is typically your cover letter or personal statement. Complete at least one internship in your chosen career field—More and more, internships are the springboards to employment and getting into graduate programs. Many recruiters say that when they need to fill entry-level jobs, they will

only hire previous interns. In addition to making yourself more marketable, internships walso are a great way to explore careers and determine whether or not certain careers are for you. When you work for a company as an intern for three to four months, you get a really good feel for whether the field (and company) is one in which you want to work day in and day out! Gain an appreciation of diversity through study abroad, foreign languages, and courses— We are now, more than ever, working within a global work force. For you to be successful at work and in your life, you must stretch yourself, and learn about people and cultures different than yours. Take advantage of the wonderful study-abroad opportunities and the courses relating to diversity. This is your time to travel!

Actively explore career options—You owe it to yourself to find a career that enriches your life, not one that brings you down. SHARP // STRATEGIES // PAGE 17


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Boho Clothing Boutique

Home Beer Brewing Kit

Children’s Camping Supplies

Warehouse Venue

Baking Supply Shop

Outdoor Photographer ID

Independent Cosmetics Line

Upholstery Shop

LOGOS

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Forever grateful If it weren’t for all of you supporting, pushing, and motivating me, I would have been too scared to even start this journey. I appreciate all the time and effort you have given me. Mom and Dad Family and Friends Greg, my love Sean Bacon Candice Lopez Alicia Lopez Aidan, my model Coffee & Tea Collective Gym Standard


Copyright 2015, Gabrielle Aleman Felix. All rights reserved. This book was printed by Diego and Son Printing, Inc. in San Diego on Indigo House Stock 80# Gloss Cover White. Photography was provided by Google Images, Dollar Photo Club, Flickr (https://creativecommons. org), and Alicia Brianne Photography. No portion of this book may be used or reproduced in any manner without the written permission of Gabrielle Aleman Felix.


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