Gaming: KALARO — The Super-App that Empowers Filipino Gamers

Imagine a life where you are in control of what you want to do and choose the things you love and want. You can play your favorite games, stream online to earn, train to compete for tournaments, eat, sleep, wake up, and have fun again all day. This is the life that many people dream of achieving. This is the life of a gamer who has the control buttons on his hand, literally and figuratively.

Be the lethal assassin Guison who never runs out of tricks in Mobile Legends or shoot the lights out as Stephen Curry with a 3-point barrage to dominate NBA 2k21. In countries like the US and China, gamers are empowered to track a career in eSports. This is possible because of the support that they receive from their government and other institutions. Many colleges and universities in those countries have accepted and approved the inclusion of online games as part of the school curriculum.

Sadly, despite the recent achievements of Pinoy gamers in the online global arena, the maturity of eSports in the country is still behind due to various reasons, such as: (1) The stigma and poor acceptance of gaming as a sport and being a professional gamer as a career; 2) the lack of inclusivity and diversity due to low discoverability as not everyone has the resources and the space to play and be seen; and (3)the lack of official and organized spaces to practice or a one-stop-shop that would advocate and create an organized movement for the community.

The super app for gamers

While it may sound like the Philippines has a lot of catching up to do, the good news is that there is a new eSports digital platform created by Pinoys for the Filipino gaming community to empower local players.

Kalaro is a super app that serves as a single portal to a wide range of virtual features and services not only for gamers but also for content creators, game strategists, tournament organizers, and entrepreneurs. In a nutshell, it is the first Pinoy gaming platform that offers tournament management, social media, video hub, and more.

The people behind Kalaro understand the potential of the eSports industry and how gamers and other stakeholders could actually benefit and level up the quality of their lives when the whole community works and plays together. Born out of the desire to uplift every gamer, Kalaro also aims to gather Filipino eSports enthusiasts to come together and nurture or groom gamers to be the best that they can be by providing them with opportunities to learn and grow together by leveraging the power of technology.

The eSports industry at a glance

According to GroupM, the world’s leading media investment company, the gaming market worldwide was valued at USD151.55 billion in 2019 and grew by 20% to USD179.7 billion in 2020 despite the global pandemic.

There is an estimated 495 million global audience for eSports or organized forms of competitive gameplay in tournaments and leagues. In the Philippines alone, there are already 43 million eSports enthusiasts. Thus, it is no surprise that Filipino gamers have dominated some international online gaming competitions

in recent years. In just a span of four months, Team Philippines was declared as champions in the Mobile Legends: Bang Bang M2 World Championship last January 2021 and in the Regional Championship of FIBA Esports in April.

How much further could Filipino gamers go, if they had all the support they needed? The Philippines has the potential to be an eSports powerhouse internationally. With our unique skills and talents, Pinoys are definitely capable of reaching greater heights using innovations like the Kalaro super app.

How Kalaro can help Pinoy gamers

Tournament Management

With just a few clicks on the Kalaro app, one can take charge of player registration, team formation, bracketing and promotion of multiple tournaments. Managing and scaling eSports competition anytime anywhere has never been this easy. For gamers, they can join in active tournaments with ease and this can serve as their training ground to practice and improve their skills to prepare for more competitive and bigger tournaments in the future.

Brand Integration

Kalaro can be a platform to combine monetization and activation of brand campaigns at the same time. Companies have the opportunity to organically tap the gaming community that is known to support products and services that sponsor eSports events. Gamers and tournament operators can also start building networks through Kalaro.

In-app Social Media and Content Browsing

Widen your network with real-time interaction with other gamers while you hone your gaming skills at the same time. There is a bigger chance of discoverability since this will also serve as a social media platform and video hub of the gaming community. There is an in-app currency made up of gems for cashless transactions and a better gaming experience.

In-app Advocacy

Kalaro also promotes work-life balance while driving eSports and public sustainability. One of its goals is to also see gamers gain the discipline needed to be recognized as true athletes in the world of eSports. When these things are achieved, more companies will realize the value of using eSports as a teambuilding initiative to develop camaraderie, schools will accept online games as part of their curricula like in other countries, and the government to further support the eSports industry.

Reaching your full potential as a gamer is now made more possible and this can be your key to a better future as you play the games you love and earn a living at the same time. Kalaro believes that the eSports industry can serve as a lifeline to many Pinoy gamers who can now connect and compete with gamers overseas. As Kalaro takes bigger steps to reach out to Filipino eSports enthusiasts, its thrust is to also have the whole of Asia use the platform. And who knows? Perhaps the rest of the world as well.

Visit www.kalaro.net and sign up now. You can also get more information from the official Kalaro social media accounts: www.facebook.com/OfficialKalaro, www.twitter.com/OfficialKalaro, www.instagram.com/OfficialKalaro, and www.youtube.com/c/kalaro.