Tutor: Chris Linford
BIG FISH WET
Logo Design for Web Hosting Company - Big Wet Fish The design process: - Brainstorm - visual diagrams - Visual research - Logos: love & hate - Visual research - moodboards - Rough sketches of the whole logo - Second Rough: about 6 designs are chosen to be brought forward - Developm a 2nd rough - about 6 designs with potential - Choice of 3 designs - to be refined - 3 designs are developed in detail to create a final visual for the client In this presentation all brainstorming diagrams and initial rough sketches are in the portfolio note book attached. Enclosed are: - mood & logo boards - visualisation /development of the main ideas put forward for the 2nd rough - final visual for client presentation - type-faces All logos in the booklet, apart from the final visual, have been scanned from the original sketchbook, also attached to this presentation. A note on type-faces. Both type faces presented at the end f this booklet are adapted from either Helvetica or Helvetica Neue Bold. This was a choice made after considering the look and feel of the logos created on paper which very much would have benefited from the use of one or the other, with slight changes to them. You will be able to view both the original and the adaptation on the typography page.
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
LOGOS I HATE.
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
LOGOS I LOVE.
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
MOODBOARDS
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
LOGO DEVELOPMENT: Sketches and a lot of LOVE.
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
SECOND ROUGH: SIX DESIGNS.
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
VISUAL: TREE DESIGNS CHOSEN FROM 2ND ROUGH.
Gaia Canestrari - FDA Digital Media Design
Tutor - Chris Linford
FINAL VISUAL: PRESENTATION TO THE CLIENT.
BIG FISH WET
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Gaia Canestrari - FDA Digital Media Design
Š 2004-2009 BigWetFish
Tutor - Chris Linford
TYPEFACES:
BIG FISH WET
Original font :
Helvetica Neue Bold
ABCDEFGHIJKLM NOPQRSTUVWXYZ
Original font :
Helvetica Regular
Gaia Canestrari - FDA Digital Media Design
abcdefghijklm nopqrstuvw yz
Tutor - Chris Linford