10 TRENDS
DIGITAL MARKETING &
PREDICTIONS BY
MARKETING
EXPERTS
2015
PREDICTION 2015 really will be the year we create and curate content our customers will thank us for.
TRENDS Be generously useful. Focus on more relevance and new inspirations. Build empathy and customer experience.
Ann Handley
,
Chief Content Officer MarketingProfs
PREDICTION 2015 will continue a trend that is mixing paid media with owned media to accelerate content distribution.
TRENDS Best “native” advertising helps build an audience into a long-term business asset, and that’s a goal worth spending on in conjunction with owned content creation.
Brian Clark ,
CEO
Copyblogger Media
PREDICTION 2015 as the year of humor in digital marketing.
TRENDS As Brands strive to create authentic connections online, especially with Millennials, more will understand that a clever laugh or the vulnerability of silliness is the most efficient path to earning trust and loyalty.
.
Sr
Tim Washer ,
Marketing Manager
,
Media
Social
Cisco Systems
PREDICTION 2015 is the year digital measurement finally comes of age.
TRENDS Quantify your digital teams' efforts as the market demand for talented analysts & data-savvy marketers.
Adam Singer ,
Analytics Advocate
PREDICTION 2015 will be a year of accelerating convergence of marketing, public relations and advertising.
TRENDS Content creation, search optimization and social media will be less siloed. Leverage your internal resources through social business and collaboration platforms as well as participation. Integrate scaled content creation and social media engagement. ,
CEO
Lee Odden
TopRank Online Marketing
PREDICTION Coding will become a necessity for digital marketers.
TRENDS Understand how social, content, demand gen, PR, and SEO call all work successfully within a fully integrated marketing strategy. Marketers will need to understand how front end web development and coding can affect, enhance, and optimize a content strategy.
Jason Miller , ,
Sr Manager Solutions
Marketing
PREDICTION 2015 will be the year of paid amplification.
TRENDS Content production and content distribution become equally important. Content marketing reaching near-ubiquity, that will put new focus on math, testing and optimization.
Jay Baer ,
President
Convince
&
Convert
PREDICTION Digital marketing will continue to morph and promotion channels will be further fragmented.
TRENDS The major change will come from Marketers by reevaluate the target audience and determine what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment.
Pam Didner
,
Global Integrated Marketing Strategist Intel Corporation
PREDICTION Marketers who do nothing but sell, sell, sell, are gonna get ignored, dismissed and overlooked by consumers and prospects.
TRENDS Sell less. Dedicating more resources to things that are harder to track, like answering customer questions and providing more value online.
Mike Stelzner ,
CEO
Social Media Examiner
PREDICTION 2015 will be the year of HUMAN for digital marketers.
TRENDS Incorporate human-speak into your messaging – videos, pictures, humor, and human.
DJ Waldow
,
Digital Marketing Evangelist Marketo
CREATED BY: Galaxy Weblinks Inc.
Source URL: http://www.toprankblog.com/2014/05/digital-marketing-2015/