BRAND GUIDELINES Jan 2019
ABOUT US
Galia Lahav House Of Couture was selected by Chambre Syndicale de la Haute Couture.
Galia Lahav was founded in 1988 in Tel Aviv, Israel Participated in 4 seasons of Paris Couture Fashion Week runway shows 12 seasons showcasing at New York Bridal Fashion Week Galia Lahav has over 80 employees and 4 licensed manafcutrers Sold in over 90 boutiques around the world in Europe, Australia and the United States GL Flagship Boutiques in: Israel, US and Germany An increase of 95% in revenue from 2015-2018
OUR DNA
Our Brides Come First
Use of the finest materials along with cutting edge technology
Innovation in design and a luxurious shopping experience
OUR VISION Galia Lahav will provide women of all ages and countries, handmade, couture clothing, that will create a personal, sensory and empowering experience, leading the change in body image discourse and the global perception of "femininity." Our fashion consumers will feel beautiful, whilst maximizing their fashionable and physical potential. Women who purchase a GL garment will be women that embrace their bodies to maximum sensuality.
OUR KEY WORDS
s c i br a F s u o i r u × Lux
n o i t a z i m o t × Cus
n o i t a z i l a n o s r e P ×
d r a w or F × Fashion
y g o l o n × Tech
n o i h s a F e t × Eli
n o i t a v o n × In
g n i t t i F t c e f r × Pe
d e t f a r c d n a H ×
THE STORES
Carried in over 90 luxury retail stores worlwide.
AMERICA
ASIA
New York City
Tokyo
Los Angeles
Shangai
Chicago
Seoul
Houston
Singapore
+30
+8
EMEA
AUSTRALIA
London
Sydney
Paris
Melbourne
Milano
Perth
Tel-Aviv +30
B E H I N D T H E B RA N D Galia Lahav is a world-renowned designer with over 30 years of establishment in haute couture gowns. Galia was born in Russia into a family of seamstresses. From a young age she has had a strong passion for sewing and designing. Through many years of teaching art she developed the desire to turn her artwork into fashion and soon after created her brand. She is presently considered to be one of world’s leading designers customizing lavish gowns for high profile celebrities and aristocratic women abroad. As her name is recognized worldwide, she always remains true to her origins as a designer showcasing romantic and dramatic elements through each captivating gown. Sharon Sever, Galia Lahav's home designer, is a BFA (Bachelor of Fine Arts) graduate and fashion diploma holder of the Paris American Academy. Sever studied art and fashion In Paris and apprenticed in leading Parisian Fashion Houses including Christian Lacroix, Pierre Balmain, Carven, Alaia, Balenciaga and others... Since his early years he designed the Bridal Haute Couture line for the Spanish fashion house of Model Novias. From 2007 he and Lahav work cohesively as a power design couple at the Galia Lahav House of Couture.
M A S T E R I N D E TA I L Galia Lahav’s Fashion House masters the art of creating high-end custom made gowns and evening wear. With the brand’s famous illusion backs, cascading silk tulle skirts, exclusive blended fabrics and it’s art of body-contouring, Galia Lahav has created a brand, which is a household name in the fashion industry. Hand made by the top seamstresses in TLV, using the finest and most innovative sewing techniques.
O U R C O M M U N I TY
I N S TA G R A M
1.8M followers
5M monthly viewers
1.5M followers 4-6M monthly reach
SOCIAL LEADERS
1000 Influencers & Bloggers in GL Comminutnity D M H I G H LY R E S P O N S E I V E
98% repsonse rate in an hour R E T U R N R AT E
0.5% return rate for custom made orders
WHO WE ARE
PERSONAL. COUTURE. DISTINCTIVE.
BRIDAL COUTURE
BRIDAL GALA BY GALIA LAHAV
LUXURY APPAREL
T H E C R E AT I VE P RO C E S S Fabrics Fabric sourcing at exhibitions in Paris.
Feedbacks Analytic review of previous collection for new collection
Final stage Decoration of the gowns.
Creation The sewing process begins
Creative Creative moodboard/ storyboard with optional sketches.
Sketches Selection of sketches and formation
Patterns Create the patterns for the gowns
B R I DA L C O U T U R E Established on 1984
Our bridal couture gowns are known for their romantic and sensual nature and exquisite details, along with figure-flattering silhouettes and an emphasis on comfort. Portrayed through our vision of a regal bride, the couture gowns define new standards for high fashion and the silhouettes are precisely sewn to the wearer's exact measurements.
Recent Bridal Collections: Alegria- October 2018 Queen of Hearts - April 2018 Florance by Night - October 2017 Victorian Affinity - April 2017 Le Secret Royal Part II - October 2016 Le Secret Royal Part I - April 2016 Ivory Tower - October 2015 Les Reves Bohemians- April 2015 La Dolce Vita- October 2014 and more‌ Price range: 7,500-20,000$
A GL Couture bride is a true queen in her heart and soul. She’s the kind of bride who has the eye for details and appreciates luxury and quality above all. If you inspire to feel majestic and look like royalty you are a GL Couture bride! K E Y WO R D S #GLCouture / Queen / Luxury / Royalty / Majestic / Regal Femininity / Strong Women / Powerful
B R I DA L G A L A Established on 2015
GALA collection is the fashion house’s luxury bridal line. This collection is defined by our fairytale, princess bride with gowns that offer sweet-and-sexy cuts, soft fabrics and the undeniable fashion-forward look, all while maintaining the fashion house's fingerprint of high quality and comfort.
Recent Bridal Collections: Collection No VII- October 2018 Collection No. VI - April 2018 Collection No. V - October 2017 Collection No. IV - April 2017 Collection No. III - October 2016 Collection No. II - April 2016 Collection No. I - October 2015 Price range: 4,500-7000$
A GL GALA bride believes in fairytales and fantasy. She’s a free spirit, a modern princess, a true romantic. If you inspire to to feel magical and look like a dream come true you are a GL GALA bride! K E Y WO R D S #GLMagic / Princess / Fairytale / Fantasy / Fairy bride / Magical / Enchanting / Free Spirit
T H E C U STO M I Z AT I O N P RO C E S S In addition to our collections, we also provide the option of creating a unique, personalized haute couture bridal gown, from sketch to design.
Meeting the bride to take measurements and collect inspirations for the design. Sketching options for the bride. Approving the design Searching for fabric and sending swatches for approval. Cutting, sewing and sending it to the brides' first fitting. Making alterations and adjustments as necessary.
Our bride Monika Rad who's wedding gown was customized with thousands of sequins and Swarovski crystals on a magenta overlay inspired by one of her favorite paintings by her new husband.
LUX U RY A P PA R E L Defining a high-end fashion collection with our signature sexy and delicate touch. We present two collections per year, during the Paris Couture fashion weeks.
And God Created woman Debut in Paris’ couture fashion week, July 2018.
Don't Call Me Sugar Debut in Paris’ couture fashion week, January 2018.
Cabinet De Curiosite Debut in Paris’ couture fashion week, July 2017.
Victorian Affair Debut in Paris’ couture fashion week, January 2017. Previous evening couture wear collections:
Night Flare Black Pearl Moonstruck
T RU N K S H OWS A trunk show is an exclusive event, where brides-to-be can make appointments to try on more than the Galia Lahav gowns carried by the boutique on a regular day-to-day basis. In addition, It's an opportunity for you to view both of our new collections, Couture and GALA, on top of our best sellers! We highly recommend you book our brand representors in advance who can attend the event, explain about the new collections and help out with tips, ideas and guidance from our end.
Optimize Your Social Media & Marketing Strategy Update your bio Create engaging highlights Consistently Post IG stories Maintain a cohesive design line for your feed Create your own unique language including keywords and hashtags such as #GLBride Use local influencers to promote your trunk show Promote content with budget to boost your trunk show advertising Think creatively to produce engaging and viral content
BRIDE OF THE WEEK Have you noticed that Galia Lahav is one of the largest bridal brands that continuously promotes and elevates 'real brides’ other than just ‘ordinary’ campaign shoots.
We try to promote every bride we have, so keep up sending us your bride’s photos! And we’ll tag and credit you more.
VIP
INFLUENCERS
Aylin Koeing 495 K FOLLOWERS
Camilla Carril 133 K FOLLOWERS
Chloe Lloyd 258 K FOLLOWERS
Jeanne Grey 474 K F O L L O W E R S
PRESS CLIPPINGS
October 11, 2017 https://nylon.com/articles/coolest-dresses-bridal-fashion-week-fall-2018 Unique Visitors: 1,178,597
August 16, 2017 http://www.harpersbazaar.com/wedding/photos/a12019646/erin-andrews-jarret-stoll-wedding/ Unique Visitors: 8,793,587
PRESS CLIPPINGS
July 6, 2017 http://www.cosmopolitan.de/galia-lahav-80480.html Unique Visitors: 6,570,000
July 2, 2017
http://www.elle.it/moda/sfilate-alta-moda-autunno-inverno-2017-2018/g1416635/galia-lahavparigi-1416635/
Unique Monthly Visitors: 320,550
July 5, 2017 http://www.harpersbazaar.es/alta-‐costura-‐otono-‐invierno/2017-‐2018/paris/galia-‐lahav Monthly Unique Visitors – 21,330
July 2017
https://www.marieclaire.com.au/gallery/fashion/wedding-dress-inspo-from-paris-fashion-week
Unique Monthly Visitors: 120,500
VIP FASHION
VIP FASHION
Good Luck !