WE ARE NOT LETTERPRESS. WE FIND THAT REFRESHING.
BE GALLANT.
always.
TABLE OF CONTENTS The Anatomy of a Gallantry Card ... The Story Of Us .............................. Everydays ....................................... Happy Birthday ............................... Wedding ......................................... Propositions + Heartbreak ............ Love + Anniversaries ..................... Valentines ...................................... Babies + Congratulations .............. Baby Daddies + Baby Mommas ... Appreciation + Sympathy .............. Friendship ..................................... Moms ............................................ Dads .............................................. Christmas ...................................... Line Sheet ..................................... Wholesale Information .................. Packaging ...................................... Specifications of our Cards ............
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the anatomy* of a gallantry card
There are a lot of cards out there. We like most of them (sorry Hallmark, you’re not on our greeting card list), but we just don’t want to be them. FRONT On the front … A Gallantry card offers up a ray of sunshine, a simple pick-me-up, a few words to inspire or make you think.
BACK On the back … Imagine your favourite front-back-and-sides haircut without the back. It would be a mullet. At Gallantry, we don’t forget the back - that’s where we give you some tips on who to give the card to, and who you shouldn’t. It’s yet another thing that sets us apart. Gallantry - the anti-mullet greeting card. *Danielle’s an honest-to-goodness doctor. She lives for anatomy.
INSIDE On the inside … We like to think that you can’t judge a card by its cover. With Gallantry, the inside is where the magic happens; where you’re hit with a sucker-punch of cynicism, or maybe some unexpected sentiment.
RECYCLED Our cards 100% recycled and carbon off-set, so rest easy. CANADIAN MADE If you are from Canada, this should please you. If you are from America, two words; exchange rate. LOCATION OF PHOTOGRAPH Team Gallantry has been known to get around like a record, always in pursuit of the perfect picture to highlight our cynicism.
BLANK CANVAS Yours to create.
the story of us Welcome to Gallantry Cards - we are here for you, in an anti-letterpress, cry with laughter, the price of a stamp is only one dollar, kind of way. Remember how awesome it was to have a pen pal? You would wait in anticipation, walk to your mailbox (we are envisioning we all live in the country and have to walk to get our mail) and hopefully find a letter filled with the latest updates from Pierre in France. He only wrote in French, you couldn’t read French and there was no such thing as Google translator but you didn’t care - you ripped that letter open, loved the feeling of the lined Hilroy paper in your hands, a hint of cigarette smoke lingered and there was always a bit of ‘juice’ stained on it (you later found out that it was red wine and that Pierre was too old to be a pen pal but it brought you so much joy, happiness and a break from your mundane country life you just didn’t care). Gallantry Cards is not Pierre, nor do we endorse weird, age-gapped pen pals. But we do believe in reaching out with handwritten letters and the licking of stamps that still fail to stick. We believe in filling mailboxes with more than just bills and Bulk Barn coupons. We are tired of texting and emoticons, of hurried voicemail and lousy Skype connections. People need something that makes them smile, and that lets them know they’re not alone (even when they, for all intents and purposes, are). PAGE 8
Gallantry - we wrote a card to remind your wife to take out the garbage before we wrote a thankyou card. But we should probably write a thank-you card because those actually sell. Our cards are the result of two good friends, Danielle and Andrea, separated by the Great Divide and a time zone. We began as a couple of friends, each with individual talents, laughing over a couple glasses (read, bottles) of wine, looking at photographs and making jokes. We began by tearing apart those inspirational quotes that our Facebook feeds have become filled with. And we began when Kerry decided to help us with our unbelievable bad spelling, and when his Mum - who lives half a world away - kept begging him for a birthday card, to no avail. We still have the bottles of wine (well, not the same ones, obviously), and we still share our feelings through awkward jokes. And now we have a closet full of cards, which Kerry still never sends to his Mum. Gallantry - you might not like us, or you might really love us. The only certainty is that our grammar is impeccable. Loves, Andrea, Danielle and Kerry
everyday cards At Gallantry, we believe in the cards for the everydays and the just because days, the cards you give for no reason other than to put a smile on someone’s face.
EVERYDAYS // $3.00 / 6 PER CARD MINIMUM
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EVERYDAYS // $3.00 / 6 PER CARD MINIMUM
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happy birthday cards At Gallantry, we know that birthday cards matter - real birthday cards, that make you smile despite the fact that you now need bifocals to read them.
HAPPY BIRTHDAY // $3.00 / 6 PER CARD MINIMUM
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HAPPY BIRTHDAY // $3.00 / 6 PER CARD MINIMUM
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WHAT PEOPLE ARE SAYING ABOUT US (this is totally legit): LADY AT CANADA POST: “These are hilarious. I’m going to drink wine with my friend tonight, and read all of these, and shriek. Now, you owe me $109 in postage.” GILLESPIE’S FINE SPIRITS LTD: “So, so good. Not your average greeting cards.” KERRY’S MUM: “You promised to send me some cards five weeks ago and still nothing. You’re useless. Oh, and don’t forget my birthday.” #1-210
KERRY’S UNCLE NOO: “How do I buy into this company? This is going to go viral!” DANIELLE’S FRIEND HEATHER: “How come you never told me you were making greeting cards?” LADY AT PEMBERTON SLOW FOOD CYCLE: “These cards are actually funny.” REP FOR AMERICAN DISTRIBUTION COMPANY: “These aren’t really our thing.” GUY AT SQUAMISH FARMERS MARKET: “You guys actually get cynicism - most people just use sarcasm.” DANIELLE’S MOM: “Let me just get my reading glasses.” HALLMARK: “Gallantry is going to wipe us out. Bring them to their knees!”
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CUSTOMER AT EDMONTON MARKET: “I really love dumb cards like this.” [ It hurt for a second, but we decided to take it as a compliment. ]
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the season of weddings If it’s an open bar, the least you could do is bring an original card and your crazy friend from work. If the bar isn’t open, bring a card and a hip-flask.
WEDDING // $3.00 / 6 PER CARD MINIMUM
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propositions
Because sometimes we are shy, and can’t figure out the best way to say something we really want to say. Like, let’s get a drink. I just want to be friends? Or even, let’s get married.
+ heartbreak
Facebook has ruined breaking up. We miss the good old days, when “i don’t want to see you ever again” meant just that. Now, we are haunted by status updates and photos of their cat (who we really, truly miss).
PROPOSITIONS // $3.00 / 6 PER CARD MINIMUM
Exercise Good Judgment when selecting the recipient of this card, as results can vary. #1-034
HEARTBREAK // $3.00 / 6 PER STYLE MINIMUM
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love + anniversaries
Someone puts up with you and all your weird foibles - you should thank them with a card, not a wilted sunflower that you picked up at a grocery store on the way home from work.
LOVE + ANNIVERSARIES // $3.00 / 6 PER CARD MINIMUM
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LOVE + ANNIVERSARIES // $3.00 / 6 PER CARD MINIMUM
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be my valentine?
At Gallantry, we believe in love, but are equally persuaded by heart-break. And, sometimes, we just want someone nice to buy us dinner, or maybe hold our hand. We strongly believe in these simple gestures year-round, but we know that sometimes we need a reminder - if Valentine’s day spurs us into giving a loved one a card and a hug, then we are all for it. And maybe, it will help bring the love for the other 364 days of the year.
VALENTINES // $3.00 / 6 PER CARD MINIMUM
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babies + congratulations They’ve laboured for 16 hours, they turned down pain relief, and their baby isn’t even that cute - the least you can do is give them a card and a vague offer to baby-sit.
BABIES + CONGRATULATIONS // $3.00 / 6 PER CARD MINIMUM
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baby daddy
+ baby momma You procreated with them and now you don’t sleep. The least you can do is give them a card.
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BABY DADDIES + BABY MOMMAS // $3.00 / 6 PER CARD MINIMUM
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appreciation + sympathy At Gallantry, we believe in giving thanks, appreciating those who may need our support through tough times, for apologizing even when we know it’s not our fault. We believe that it is important for friends and family to know we are thinking of them, that we miss them and that we want to stay close. And, sometimes, we need to own up to a mistake - we have found that it is hard to be mad at someone when they have just given you a really thoughtful and well-made card.
APPRECIATION + SYMPATHY // $3.00 / 6 PER CARD MINIMUM
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friendships are the best ships Sometimes we forget just how important our friends really are. Then we walk out of a restaurant washroom and they tell us our fly is down, and we realize just how much life would suck without them.
FRIENDSHIP // $3.00 / 6 PER CARD MINIMUM
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for the moms Moms are the best and smell delicious.
MOMS // $3.00 / 6 PER CARD MINIMUM
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for the dads Because sometimes they do their kid’s math homework because, well, life is just easier that way.
DADS // $3.00 / 6 PER CARD MINIMUM
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christmas At Gallantry, we believe in Santa despite all of the facts that stack up against him. We believe in arguing with our crazy relatives, singing Christmas carols and spiking the egg-nog. We believe in the undeniable magic of Christmas morning, building new lego while the parents do the dishes, going back for thirds (and fourths), and covering the living room in torn wrapping paper. Christmas, it’s the best.
CYNICAL CHRISTMAS // $3.00 / 6 PER CARD MINIMUM
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ESSENTIALLY, CHRISTMAS.
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semi-sweet Christmas cards Sometimes we cannot resist being sweet. And this one will earn you a lot of points with your significant other.
SEMI-SWEET CHRISTMAS // $3.00 / 6 PER CARD MINIMUM
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BUT FEEL FREE TO PAUSE UNDER THE MISTLETOE.
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LINE SHEET
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1-001 1-002 1-003 1-004 1-005 1-006 1-008 1-013
EVERYDAYS - 1 The Best Things In Life Have Yet To Be Revealed. Never Stop Daydreaming. Leap Before You Look. To Get Somewhere You Have Got To Leave Stress Kills And Stifles Creativity. Nothing Is Impossible The Right Time Is When It Begins Be Clear. To Be Clear.
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EVERYDAYS - 2 You Can Be Anything But You Cannot Be Everything I Am All That I Am... Plant Joy. Love Your Solitude. Follow Your Heart. You Are The Sum Of Your Experiences Explore What Is Possible. It’s A New Day.
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EVERYDAYS - 3 On The Other Side Of Freedom Lies Fear. Today Is Never Yesterday. Let Your Passion Light Your Path Make Better Mistakes Tomorrow Dont Live Too Intensly. Teach Other’s What You Know Create It. Don’t Destory It. You Can Be Anything But You Cannot Be Everything
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HAPPY BIRTHDAY - 1 Sometimes When You Have Less You Attain More Dream The Impossible Make It Memorable This Day Will Not Come Again All We Have Is Now. Everything That Exists Is Perfect. Let Your Passion Light Your Path All We Have Is Now.
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HAPPY BIRTHDAY - 2 Originality Conquers All Be Bound By Thoughts And Not Opinions. You Are The Future Everything Depends Upon Execution Be Your Own Hero Let Things Grow Organically
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WEDDING - 1 Breathe Throught The Moment Give More, Expect Less. Love What You Got. Refuse To Settle. Stay Wild At Heart Yesterday Was Yesterday Your Thoughts Are What You Become Make It Memorable
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WEDDING - 2 Practice Empathy Dwelling On The Past Will Only Hold You Back Every Adventure Starts With A Single Step One Decision Changes A Life
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PROPOSITIONS This is not the end of your story It’s my life. I do what I want The Right Time Is When It Begins
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HEARTBREAK Love what you’ve got On the other side of fear Let go of the things that hold you back Rely upon yourself
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LOVE + ANNIVERSARIES - 1 Do Something New Today It’s Your World. Leave Your Mark Everything Has To End To Start Again Nothing Is Impossible There Are No Perfect Days Everyone Dreams Their Own Dream Don’t Stop Imagining You Change Your Life By Changing Your Heart
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LOVE + ANNIVERSARIES - 2 To Improve Is To Change To Be Perfect Is ... Stay Flexible This Is Your Life Do What You Love And Do It Often Explore What Is Possible Find The Courage To Be You Originality Conquers All You Do What You Are And You Are What You Do You Have To Go In. To Get Out.
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VALENTINES Dream your own dreams Love what you’ve got Tomorrow never comes Life brings you what you need Advance in the direction of your dreams Don’t stop imagining What we dwell upon we become Nothing is Impossible
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BABIES + CONGRATS Love Your Solitude. Little Things Become Big Things. Practice Makes Permanent Practice Makes Permanent Love What You Got.
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APPRECION + SYMPATHY CARDS You Were Designed To Make A Difference With Your Life Every Entrance Has An Exit. As You Think, So It Is Generosity Opens All The Doors Breathe Through The Moment Ignite Your Creativity Be Unchanged By Gain Or Loss Create Space
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FRIENDSHIPS Nothing Is Impossible Be Clear. To Be Clear. You Can Be Anything But You Cannot Be Everything Follow Your Heart. You Are The Sum Of Your Experiences Teach Other’s What You Know Create Space One Decision Changes A Life
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FOR MOMS You Are The Sum Of Your Experiences. Live Brings You What You Need Good Thoughts Create Good Lives Every Action Has A Consequence. To Get Somewhere You’ve Got To Leave. Learn More Than Is Required Some Steps Can Only Be Taken Alone Everyday Is A Good Day
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FOR DADS Every Entrance Has An Exit. Live Brings You What You Need Quiet Your Mind It’s Your Life Live It However You Please. Take A Risk Some Steps Can Only Be Taken Alone Everyday Is Good Day. Learn More Than Is Required Constant Practice Alone Is The Secret To Success
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1-103-C 1-100 BABY DADDY + BABY MOMMA 1-101 There Are No Perfect Days. 1-102-C There Are No Perfect Days 1-104 There Are No Perfect Days 1-105 You Were Designed To Make A Difference With Your Life 1-118 1-119-C 1-120-C
CYNICAL CHRISTMAS Give more expect less It’s your life, live it however you please. Love what you’ve got There is more to the truth than just the facts Live your truth. Sometimes when you have less, you attain more. Let Magic Happen Make It Memorable SWEET CHRISTMAS Everyday is a Good Day Nothing Is Impossible Some Steps can only be taken alone There are no perfect days Dream with your eyes open. Roam Freely Nothing Is Impossible Hope is Everything Dream the Impossible GALLANTRYCARDS.COM
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wholesale information PRICING:
Our cards are $3.00 wholesale. Suggested retail is $6.00 a card.
MINIMUM ORDER REQUIREMENTS:
Our minimum opening order is $150. Reorder minimum is $90. Single greeting cards requirements are 6 per style.
ORDERING & PAYMENT:
Please email gallantrycards@gmail.com to create a wholesale account. Orders will be made through our website with a credit card. All orders will be charged at the time of shipment. Net 30 terms are offered to retailers with a credit sheet and an established relationship with Gallantry Cards.
TURNAROUND & SHIPPING:
Our standard wholesale orders ship approximately 1-2 weeks from order date. Please contact us for specific lead times. All orders ship via FedEx/UPS or Canada Post and costs are charged at the time of shipment. We try our best to ship everything in one box, but often additional boxes are necessary. Please contact us if you have time-sensitive shipping terms, or if you have a FedEx or UPS account number that you would like us to use. Orders ship from Edmonton, Alberta or Squamish, BC.
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our packaging We have updated our individual card packaging to include kraft stickers with INSIDE READS on the back of all of our cards. This allows the customer to read the brilliant and witty insides without having you, the store owner, needing to stock an annoying and dog-eared display card.
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specifications of our cards photo:
*We Reserve The Right To Alter Photo Based On Printing Results
size:
5 Inches X 5 Inches.
paper:
130Lb 100% Recycled Fsc Certified Uncoated Cover Card Stock.
printing:
Printed In Western Canada On An Hp Indigo Digital Offset Press Using Liquid Inks. The Carbon Emissions Caused During The Production Of The Stock Have Been Offset, Making It Carbon Neutral.
envelope:
5 X 1/2 Inch Square Envelope. Our Envelopes Come In Three Colours, Teal, Grocery Bag and Tangerine. They Are Embossed By Our Own Human Hands. Teal: A True Teal, Made Up Of Dark Blues And Greens // 80Lb Peel & Press™ Closure Grocery Bag: 100% Recycled, Earthy, Recycled, Natural, Modern And Fresh // 70Lb Peel & Press™ Closure Tangerine: Deep Orange With Red Undertones // 80Lb Peel & Press™ Closure
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HAND EMBOSSED ENVELOPES
GALLANTRYCARDS.COM
BE GALLANT.
always.
GALLANTRYCARDS.COM
GALLANTRYCARDS@GMAIL.COM FACEBOOK.COM/GALLANTRYCARDS @GALLANTRYCARDS PINTEREST.COM/GALLANTRYCARDS @GALLANTRYCARDS One More Thing... Our Cards Are Printed On 100% Recycled Card Stock And The Printing Is Carbon Off-Set, Printed In Vancouver BC. Actually Two… We Are Working On Giving Back Through A Literacy Fund, Because Everyone Deserves The Right To Read (Our Cards).