CROWN PRINCE COUPLE’S AWARD FOR SOCIAL CHANGE

GAME received the Danish Crown Prince Couple’s Social Award for elevating social change in a new and inspiring way based on youth-led street sports.

"It is a great honor to receive such an award. Our hope is that the recognition it brings will lead to street sport being increasingly recognized for its many potentials to enhance young people's well-being, to combat marginalization, to create positive communities that make a social difference in Denmark." - Simon Prahm, CEO and Co-Founder og GAME.

In 2022 in Denmark, the proportion of girls in those attending the Playmaker program reached 40%, while 52% of the participants reported not being active in any sports or leisure activities before starting in GAME.

GAME’s street sports activities were initiated in the streets of Copenhagen in 2002, making 2022 GAME’s 20th anniversary. Currently, GAME Denmark has 19 GAME Zones, where 183 volunteer Playmakers lead weekly practices, four GAME Houses that lower the threshold to street sports & culture, a program for psychosocial challenged children and youth, and the MORESTREET program which promotes, supports and grows street sports and culture in Denmark.

The Playmaker Program is supported by Novo Nordisk Foundation, the Ministry of Culture in Demark, Det Obelske Familefond, and Ole Kirk’s Fond.