Industrial & Graphic Design
SERVICE Our services focus directly on branding, either integrally or in any of its different stages.
brand concept and logo graphic identity elements advertising and promotion product development packaging design
Design focused on developing and strengthening brand image and identity Any person, group or company represents a brand; from the way we dress, we present ourselves and interact with others, either individually or collectively, we generate a unique identity. Our image is the first impression of how the general public and especially our customers perceive our brand, it is what we as a company mean, our cover letter. Therefore, it must be consistent with what we are offering, it should work as a means of interpretation and differentiation, should tell a story from the essence, so it will produce an emotional bond with our listener. In this way our image should be established from the beginning as a standard, must be presented always in exactly the same way, respecting the characteristics that make it up because that is the image that our public will keep in mind.
Design Methdology The methodology for product development consists of three consecutive stages defined with the intention of generating coherent proposals to customer needs. Each stage focuses on a different aspect, the first is an introspective research work focused on understanding the essence of the brand, which is essential for the development of the later stages. The second stage involves developing a graphic identity, from what has already been defined in the first stage. The final stage sets the parameters for the image, in detail.
1. CONCEPTUALIZATION
emotional benefits
functional benefits
attributes and values
The brand identity is defined by the attributes and values, it is the personality of the company. Once these elements are established, we will define the required perception of the brand, and this is where the definition of the approach to be followed for the design of the image concludes with the conceptual development of it.
2. DEVELOPMENT The attributes and characteristics should become functional benefits, which in turn will translate into emotional benefits. The latter are conceptually defining the brand to start with the development of initial proposals.
3. FINAL DESIGN Once the choice of the final proposal is made, aspects of identity sucha as color range, fonts, sizes, applications and other changes will be detailed.
PROJECTS
Branding Orquesta Bicentenario TĂpica de QuerĂŠtaro Youth orchestra dedicated to the rescue, preservation and diffusion of traditional Mexican music through shows presented in a fresh and innovative way, seeking a closer relationship with the young audience. Scope of the project: Brand concept and logo Graphic identity elements Advertising and Promotion Packaging Design (record material)
brand concept and logo Logo and distinctive symbol The Orchestra is represented through the use of frets alluding to Mexican culture as a set of gears in motion that harmonize with each other in an endless cycle.
Orquesta Bicentenario TĂpica de QuerĂŠtaro For this project we developed the complete logo as well as a reduction thereof through a distinctive symbol that can be used as graphic decoration within the advertising and promotional items, strengthening the image of the orchestra.
graphic identity elements Stationery applications Development of graphic stationery and promotional applications using the representative symbol of the orchestra as a decorative element. We experimented with different color combinations.
Carlos Sánchez Reséndiz Violín
cel. (���) ��� �� �� orquesta.bicentenario.qro@gmail.com Facebook: Orquesta Bicentenario Típica de Querétaro
Orquesta Bicentenario Típica de Querétaro Design of letterhead, business card and formal concert invitation.
advertising and promotion Rediscovering Mexico An approach to Mexican culture through traditional music, a group created to permeate the feeling of our country in our hearts, rescuing fragments that reflect periods of Mexico through its traditional music and folklore.
Advertising Elements Advertising poster, hand program, commemorative plaque.
advertising and promotion Iinterpreting Mexico Anniversary Concert of OBTQ. A formal image using frets to allude to Mexican culture. Colors are used "patriotic" (green, white, red) with variations of hue in order to achieve greater subtlety and visual elegance. Mexico is in the center of the "stage" illuminated by an overhead light that highlights.
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Advertising Elements Picture for social networking, tickets, advertising poster, hand program, banner.
advertising and promotion To the sound of the Marimba Concert of OBTQ Second Anniversary. A dynamic formal image. Marimba is highlighted as the main element being a marimba concert with guests. The image shows the movement of the drumsticks to give an idea of skill, musicianship and harmony.
Advertising Elements Advertising poster, spectacular, hand program, invitation to dinner, name tag, letterhead.
advertising and promotion To the sound of the Marimba The scope of this project extends from the concert conceptual development, image design and advertising and promotional items, as well as logistics.
Advertising Elements Banner, recognition plaque to sponsors, commemorative plaque.
advertising and promotion Several Concerts For each concert season is developed a concept from which to design the image, always in the same line of identity of the orchestra.
Advertising Elements For each season it develops the advertising poster, flyer, hand programs, banners and images for social networks.
packaging design Colors of Mexico The members of the orchestra against the horizon in a Mexican landscape and its instruments are part of them, as an extension of themselves. The music is not on their instruments, but in their soul, the different textures represent the diverse nuances of Mexican culture.
Development Process Are developed three design proposals, one of them is chosen to adjust details. Finally, a solid image for the album is detailed.
packaging design Colors of MĂŠxico The album image was also used for the release concert advertising elements.
Advertising Elements Album cover, disc cover, poster advertising.
Branding KIVĂ? kids Young Mexican company 100% customer oriented, located in the city of Queretaro, dedicated to the design, manufacture and distribution of fabric shoes for babies, manufactured through an artisanal process defined with quality controls. Scope of the project: Brand concept and logo Graphic identity elements Product Development Advertising and Promotion Package Design
brand concept and logo Brand Identity We worked on a fresh, child/youth idea for the conceptual development of the brand, with organic elements that express joy, color, dynamics, game. Both the name and distinctive logo and symbol are based on kiwi fruit, a sweet organic element, denoting freshness and flavor.
Logo and distinctive symbol Full logo was developed, as well as a reduction thereof through a distinctive symbol that can be used as graphic decoration within the advertising and promotional items, strengthening brand image.
graphic identity elements Stationery applications Development of graphic and promotion applications using the representative symbol of the brand as a decorative element.
calzado e indumentaria infantil
www.kivi.com.mx Directora MID Adriana García Márquez cel. 442 333 5363 contacto@kivi.com.mx www.facebook.com/kivikids
KIVÍ kids Design of print and online catalog and business card.
product development Baby Shoes There were developed different lines of shoes with different styles, from Mexican to the "fashion" including shoes for different seasons of the year, reversible models, balerina type, boot and booty, both for girls as for boys.
Footwear charecteristics Fabric shoes with hypoallergenic midsole for babies 3-12 months old, hidden seams that do not hurt the baby's foot.
advertising and promotion Promotional Material Advertising for various events are developed. The flyers shown below are those used during SALPRO Gift Fair 2012. The website was also developed, it is being renewed depending on the fashion season.
Advertising elements Flyers, web page.
packaging design Details The packaging design was developed from the structural to the graphic image of it. The idea is to show the product for exhibition as well as provide an aesthetic packaging that can even be used as a gift box.
Characteristics The packaging is developed in transparent plastic, easy to assembledoes not require special adhesive as it binds with a label tab that covers to seal the closure.
Graphic Identity Elements The following shows a series of projects for the development of image elements for various companies.
Project Scope: Brand concept and logo Graphic identity elements
brand concept and logo Raye7 Egyptian Enterprise of Carpooling for businesses, between co-workers. Design of logo and graphic elements for webpage.
GRAPHIC MATERIAL Logo and graphic symbols
brand concept and logo Querétaro Suena A.C. Youth Organization dedicated to spreading and promoting Mexican culture and art. Keywords for the development of the logo: PROPAGATION - COMMUNICATION SPREAD - SOUND - VOLUME - MUSIC - HARMONY. We developed a modern look keeping formality and simplicity. p r e s i d e nt e
RICARDO SÁNCHEZ RESÉNDIZ cel. 442 168 6723 qrosuena@gmail.com
qrosuena
Graphic elements Logo, business card, banner, letterhead
graphic identity elements Business Cards Design Several Companies. For the development of the business cards the image of the company is taken as the fundamental element, playing with the logo or representative symbol. Carr. Libre a Celaya Km. 8.5 Parque Industrial Balvanera Corregidora, Qro.
www.moceingenieria.com.mx
MOCE
ingenierĂa S.A. de C.V.
Carlos HernĂĄndez
Supervisor de Instalaciones ElectromecĂĄnicas Nextel: (442) 413 43 75 I.D. 92*129916*15 Cel: (442) 359 59 52 carlos.hernandez@moceingenieria.com.mx
Concept: the communication "balloon" as the main element, which in turn is the distinctive symbol of the business, a creative communication agency.
Concept: The empty space. Empty space is used to highlight the distinctive element of the image of the company: the arrow.
graphic identity elements El Baúl de Frida “Artisanal Boutique” An image that highlights organic shapes that represent the human nature of Mexican crafts, overlapping elements that denote the variety in Mexican culture and art.
Graphic elements Business cards, postcards.
Advertising and Promotion The following shows a series of projects for the development of printed graphic advertising for several companies.
Project Scope: Advertising posters Additional graphic elements
advertising posters AcAcademy of Art MI FA SOL Graphic advertising for a variety of concerts.
Concept: remembrance from the past
Concept: innocence, beauty, simplicity
Concept: game, motion, childhood
additional graphic elements Di MarĂa Quartet Graphic advertising for concert "Piazzolla and Tango"
Concept: The tango of Astor Piazzolla, the aggressiveness of his notes and romance of tango. Keywords: PASSION - TANGO - ELEGANCE
Product Development The following shows a series of product development projects focused on corporate image for several companies.
Awards Medals Displays Dignposting Exclusive Gifts
awards Anรกhuac University
Corporate products Corporate Product development based on the official image of the company, highlighting the representative symbol of the institution, the "A" as the main element. Material: acrylic and metal.
awards Collaborative design with Design Studio Ideario
Several Awards Designs for: Tecnol贸gico de Monterrey business development program, Coparmex Queretaro Leaders Seminar and Lideres Mexico Congress respectively.
Concept: A tree that is growing. A business requires dedication and effort to grow little by little. Each leaf represents the ideas and efforts required to achieve a steady growth.
Concept: Leadership, metal arrows follow the direction of the yellow arrow; push growth.
Concept: All frames are connected through joints that "fit" with each other, just as a team achieves balance through collective cooperation and a unified direction.
medals Run for Peace Collaborative design with Design Studio Ideario A dove shaped ceramic medal, representing peace as a strong but fragile concept, which should take care not to break.
Medals for Queretaro’s State Government Was developed concept, design and manufacture of the medals.
display and award Collaborative design with Design Studio Ideario
Arcelor Mital A tree-shaped display with indigenous dolls hanging from it. Each branch represents the diversity of indigenous cultures living in our country. The award is the silhouette of a butterfly which represents freedom of expression.
Display and award Development of award and display for the Morelia Film Festival, sponsored by Arcelor Mital. Material: Steel and Wood.
signposting Collaborative design with Design Studio Ideario
Jurica Park Signs were developed for different species of trees. Stakes that are embedded in the earth and become part of the surrounding natural landscape.
Signaling for VivirJurica Material: Stainless steel and autoadherible vinyl.
exclusive gifts Collaborative design with Design Studio Ideario
Colgate Drawer A drawer of values, a gift to share, a time to indulge and coexisting.
Mission Hills Concept, product, image and packaging development. Manufacture and assembly of the final gift. Material: high-temperature ceramics and wood.
exclusive gifts Collaborative design with Design Studio Ideario
De poquito en poquito se llena el jarrito This bottle represents every member of the Tec community as a container of principles and values that permeate positively in their environment, thus achieving a better society.
Tecnol贸gico de Monterrey Campus Quer茅taro Concept, product, image and packaging development. Manufacture and assembly of the final gift. Exclusive collection piece. Material: ceramic and porcelain baked at high temperature in the workshops of Javier Servin.
interior design H&M Design of a sustainable store prototype with the for H&M with The Do School Institution. CONCEPT: “Close the loop”
PUBLICATIONS AND VIDEOS http://www.theguardian.com/sustainable-business/hm-partner-zone/search-innovation-sustainable-fashion-retail http://www.youtube.com/watch?v=td5md3qEbLw
Industrial & Graphic Design
MID. Adriana GarcĂa MĂĄrquez adri.garma@gmail.com