Strategic Planning

PHASE 1: GETTING STARTED PHASE 2: CREATING A UNIFIED VISION

PHASE 3: MEASURING YOUR IMPACT

STRATEGIC PLANNING 5

Strategic planning is the process of documenting and establishing a direction for your organization—by assessing both where you are and where you want to go. The strategic planning process gives Main Street program’s a place to record the mission, vision, and values, as well as long-term goals and action plans used to reach them.

While the Main Street Four Point Approach plays an important role in the development of your program’s strategic plan it cannot be the sole building block upon which downtown’s recovery is built. Downtown development must be strategic, incremental, measurable and above all else, community driven. The Office of Downtown Development understands the challenges of rallying a community to support a cause that lacks an organized vision. A cohesive purpose can serve as a catalyst to focus your city’s efforts around a common unifying theme. This is where Community Transformation Strategies come in to play.