Gambino Realtors Celebrates 100 Years: Leading the Way in Real Estate Advertising

Since our inception in 1923, Gambino Realtors has been creatively seeking the best channels to market sellers' properties through different mediums. FM Gambino started with small classified ads in the Rockford Morning Star in the '20s, '30s, and '40s. Then, in the '50s, he moved towards large classified display ads. When new subdivisions were developed in the "countryside" along the southeast sides of Spring Creek and Guilford Roads, Gambino Realtors set up construction trailers on site with large boards indicating which lots were for sale. Agents would work out of the trailers and place large sold placards over the lots once they were sold.

In the 1990s, Paul Gambino leaped into full-page, full-colored ads in the Rockford Register Star. This set the benchmark with other local real estate agencies. To this day, Gambino Realtors continues to advertise on the front page of the Sunday Rockford Register Star as a significant placeholder.

As technology and advertising mediums change, Gambino Realtors embraces the new styles and continues to feature properties across many platforms. From social media to digital advertising, television commercials, website, and unique audio property commercials, Gambino Realtors puts properties in front of tens of thousands of viewers.

Gambino Realtors is also the only local agency with a real estate lifestyle magazine – The Gambino Home Guide. The Home Guide features all Gambino properties for sale and industry-related and lifestyle articles.

Gambino Realtors continually assesses marketing channels in this fast-paced, technology-oriented society and follows in the footsteps of our founders in providing the most exposure of our properties to potential buyers.