In focus: OKTO

Pioneering the Payment Path to Success

In the rapidly evolving world of payment solutions, one company stands out for its innovation and reliability: OKTO. Since its inception, OKTO has been at the forefront of providing cutting-edge payment solutions tailored to the unique needs of retail, online and omnichannel gaming businesses. With a steadfast commitment to excellence and a k#nack for turning challenges into opportunities, OKTO has established itself as a trusted leader in the market.

OKTO specialises in delivering comprehensive payment services that empower organisations to thrive in today’s competitive gaming and betting landscape. From cashless gaming solutions to eVoucher cash-based payment methods, local payment methods, cross-border transactions and payment aggregation services, OKTO offers a diverse range of payment solutions customised to meet the specific requirements of its clients, while considering regional nuances. By leveraging the latest payment technologies and industry best practices, OKTO helps merchants streamline their payment operations, boost productivity and achieve sustainable growth through digital payments.

One of the key factors driving OKTO’s success is its ability to overcome obstacles. Throughout its journey, the company has faced numerous challenges posed by rapidly changing market dynamics, integrating with legacy gaming systems and machines, and stringent regulatory demands in the gambling and payments sectors. However, OKTO’s resilience and unwavering commitment to providing responsible and compliant services have enabled it to navigate these hurdles and convert them into catalysts for innovation. By embracing change and staying agile, the payment provider consistently adapts its strategies and solutions to meet the evolving demands of the gaming industry, earning a reputation as a trusted partner and expert in last-mile payment solutions.

Operators choose OKTO because they recognise the transformative impact that the company’s payment services can have on their operations, whether they are retail, online or omnichannel businesses. OKTO’s solutions are designed to optimise payment processes, enhance efficiency and unlock hidden potential. With a focus on delivering measurable outcomes, the payment provider ensures its operator partners achieve tangible benefits that directly impact on their bottom line. OKTO’s impressive track record is a testament to its widespread appeal among operators. Companies of all sizes and across various gaming sectors have benefited from OKTO’s payment expertise. From small online operators looking to establish frictionless cash-based, or local payment methods to high-street retailers and casinos seeking to expand their omnichannel or cashless payments strategy, OKTO’s services are scalable and customisable to suit the unique requirements of each client while promoting responsible gaming initiatives.

When it comes to responsible gaming, OKTO takes it seriously; the company believes that comprehensive know-your -customer (KYC) and anti-money laundering (AML) measures, seamlessly integrated into payment services, are the key to increasing responsible gaming initiatives. This integrated approach not only enhances responsible gaming efforts but also improves customer acquisition through real-time onboarding, creating a better customer experience. Retail operators can streamline their customers’ journey, automate the onboarding process, reduce fraud and achieve regulatory compliance with OKTO’s integrated payment solutions. The payment experience on the high street has often been neglected, with retailers typically outsourcing payment responsibilities to banks or relying on cash transactions. However, OKTO recognises the potential in integrating payments into the value proposition of retail operators. Leading operator partners across Europe and the UK have started developing strategies to tap into the largely untapped opportunity for revenues, improving profitability and engaging consumers with an integrated payment strategy.

Creating an omnichannel payment experience that aligns perfectly with the gaming industry requires a deep understanding of the customer journey and the various touchpoints where players interact. OKTO has the experience, partner integrations and solutions to navigate these complex ecosystems. Key factors include providing a seamless and consistent payment experience across all channels, utilising data to personalise interactions and integrating innovative solutions that cater to the needs of modern players. In the retail gaming landscape specifically, OKTO focuses on offering solutions that improve the customer experience by making payments almost invisible, removing friction from the purchasing process. OKTO strives to simplify the payments ecosystem by creating cashless payment options tailored to each operator’s demands, whether it’s OKTO.WALLET, a white-label wallet or a quick and direct payment journey facilitated by the innovative retail payment gateway, OKTO.DIRECT. The company recog-nises that payments extend beyond card acquiring and bank transfers, and it considers localisation and the inclusion of local payment methods essential components of every solution it designs. In conclusion, OKTO’s dedication to innovation, commitment to responsible gaming and ability to provide tailored payment solutions have positioned it as a leader in the gaming payment industry. With a focus on optimising the customer experience, streamlining operations, and driving growth, OKTO continues to pioneer the path to success in the payment landscape.