In focus: IGT PlaySports

Gaming operators seeking an incremental revenue stream, and a proven player acquisition tool, should consider introducing sports betting via IGT PlaySports. With a presence in North America, IGT PlaySports offers a versatile omnichannel sports betting technology, and services portfolio that includes top-tier sports betting hardware and software.

POWERFUL, VERSATILE AND MARKET-READY

The IGT PlaySports platform is one of the most powerful technology stacks in the rapidly expanding North American sports betting market. It is the sports betting platform of choice for more than 80 gaming venues across the North America. In 2022, IGT PlaySports extended its footprint to 11 additional jurisdictions, spanning 16 customers — making IGT one of the largest and most influential sports betting suppliers in North America.

Backed by the versatility and market readiness of the PlaySports solution, IGT has helped leading B2C brands, commercial and tribal casinos, racetracks, arenas, and lotteries establish and grow their sports betting enterprises; and is poised to continue this positive momentum moving forward.

Major Success With Major Sports Betting Providers

IGT PlaySports maintains strong partnerships with well-respected commercial sports betting providers such as FanDuel, PointsBet, Resorts World, Boyd Gaming and SuperBook.

Backed by IGT’s legacy in the gaming industry, PlaySports continues to hold a strong presence in tribal jurisdictions across the nation, including partnerships with Snoqualmie in Washington, Oneida in Wisconsin and Two Kings in North Carolina. In January 2023, we expanded our North American presence to include Ohio, which proved to be a major success for IGT due to new kiosk deployments with our partners at UBetOhio, FanDuel and BetSkyBox.

With the recent kiosk deployments in Ohio, IGT’s PlaySports technology is currently available in 29 US jurisdictions and more than 80 venues, including the FanDuel Sportsbook at The Meadowlands and Maryland Live! – two top-producing sportsbooks in the US.

The Choice Is Clear

Customers tell us they choose IGT for three key reasons:

• The B2B sports betting solutions built and certified specifically for the North American market, including our around-the -clock, US-based Trading Advisory services tailored specifically for North America.

• A highly scalable platform allows operators to differentiate with retail and mobile capabilities, expanding their ability to reach players in multiple ways.

• A proven partner in profitability provides full organisational support in compliance, product development, operations and training, backed by our extensive industry experience.

Customizable Promotions And Player Personalisation

Personalisation of the user interface remains a continued focus. The deep integration between our player account management (PAM) platform and special offers allows for highly tailored sports promotions, which ultimately helps drive the best ROI for our customers and maintain customer satisfaction. We were the first sports betting supplier to enable operators to extend promotional offers to players.

24/7 EXPERT ADVICE

IGT’s in-house Trading Advisory Team provides PlaySports customers around-the-clock expert odds making with localised pricing for pre-game and in-play bets, continually offer monitoring and optimisation, and on-call expertise in every aspect of day-to-day sportsbook operations.

To address the growing demand for our trading advisory services, in 2022 we introduced a new trading application that uses multi-layered technology that enables our trading team to seamlessly manage multiple sportsbooks simultaneously.

IGT’s PlaySports customers also benefit from compelling and original promotional bets, exclusive parlay, combination wagering and player retention/acquisition strategies designed by the advisory team’s content managers.

A TRUSTED ADVISOR, FULLY DEDICATED TO OUR PARTNERS

IGT PlaySports goes beyond the transactional relationship with its customers, and serves as a trusted advisor and partner in the sports betting business. The most common feedback we receive from our partners is in praise of our high-quality customer service. Our dedicated team of Relationship Managers focuses solely on interaction with customers, and provides assistance across every phase of sportsbook launch and management.

Get In The Game With Igt Playsports

IGT PlaySports is an innovation leader in the US.sports betting market. No other supplier takes the individual and relationship-first approach. Backed by decades of experience, operators have confidence they are receiving top-quality solutions from IGT PlaySports, to support their business goals and move the player experience forward.