WHAT BENEFITS DO CASINO MANAGEMENT SYSTEMS BRING?

Gaming America speaks to Brian Montano (Certus Gaming USA), Brooke Fiumara (OPTX) and Jeff Baldi (CasinoTrac).

BRIAN MONTANO COO

Certus Gaming USA

Montano joined Certus Gaming USA in 2019, bringing with him over 25 years of gaming industry experience. He has held progressive leadership roles at renowned organizations like BMM Testlabs, DiTronics Financial Services, JCM, IGT and Acres Gaming. Montano launched his career in casino operations and understands the dynamic challenges casino operators face internally and externally with the evolving gaming technology landscape.

BROOKE FIUMARA

Co-Founder & Co-CEO OPTX

Prior to Co-Founding OPTX, Fiumara served as the CMO for Warner Gaming, overseeing all marketing and business intelligence operations for Warner Gaming’s properties, from Four-Diamond destinations to local gaming and tribal properties. Fiumara is an alumna of the University of Nevada, Las Vegas and uses her vast knowledge and expertise in casino operations, marketing and technology to drive day-to-day operations for OPTX.

JEFF BALDI SVP, Commercial Strategy

CasinoTrac

Baldi has worked in the casino industry since 1995, starting out as a Slot Floorperson at Par-A-Dice Hotel & Casino before working his way up the ranks and becoming Director of National Accounts at Aristocrat in 2010. Baldi then continued to work in executive roles within the gambling industry before becoming SVP, Commercial Strategy at CasinoTrac.

BRIAN MONTANO: Unlike our competitors, Certus' agile methodologies allow us to tailor our solutions to our partners' unique market requirements for maximum performance. Our cloud-based architecture and in-depth marketing capabilities allow operators to quickly obtain real-time, granular-level data paired with intuitive analyses for effective, real-time campaign management and actionable reporting. Our connected casino suite of solutions helps operators optimize their gaming floor by better understanding and engaging with their patrons in real-time to drive revenue and create impactful, personalized guest experiences.

BROOKE FIUMARA: At OPTX, we offer an easy-to-use platform via web and native mobile application that allows various operational departments to access all available data seamlessly. This approach eliminates barriers between departments and enables quicker, more precise and more flexible decision making. The OPTX product includes AI features that make recommendations, present insights and anomalies and allow users to take action on them. The system tracks, measures and reports on all actions taken against a business-as-usual baseline. Overall, OPTX stands out from its competition by offering a unique combination of tools on web and mobile to handle day-to-day operations, as well as advanced AI modeling across multiple departments including slots, slot dispatch, marketing and campaigns and player development.