IMPORTANT FOR OPERATORS TO USE AN ADVANCED CASINO MANAGEMENT SYSTEM

Why Is It

JEFF BALDI: Great question. It's important to use a casino management system that provides what the operator needs. While CasinoTrac has all the bells and whistles of every other CMS, we focus more on system utilization. It’s commonplace for the average casino to use 10-20% of the functionality provided by their CMS; this is due in part to the CMS provider who ‘oversells’ features, doesn’t provide adequate training and never returns to the property once the install is complete. CasinoTrac takes a different approach here. We introduce features in phases allowing the operator to fully adopt the system in smaller pieces; this drives acceptance and more power users who grow into much more appropriate, higher utilization rates. Advanced systems need to be flexible and elastic, allowing the operators’ needs to dictate the implementation of ideas and help enforce policy and procedure – like CasinoTrac does.

BRIAN MONTANO: Our decades of industry-specific experience and knowledge base give us a leg up on our competition, allowing us to prepare and anticipate the evolving needs of our partners, especially when difficulties or challenges arise. Our advanced product suite, combined with our stellar service, allows our partners to stay ahead of industry trends and challenges to ensure our partners continue to capitalize on new opportunities for increased engagement and offer more immersive, personalized guest experiences. When issues arise, we handle them effectively and efficiently. We're known for our exceptional customer service worldwide and remain committed to providing responsive customer-centric service to all of our partners.

BROOKE FIUMARA: At OPTX, our biggest challenge is to gather data from various sources on a site. It takes a lot of time and effort to properly set up a customer's data and align it with our operations. However, our top priority is to make sure that the data is accurate and relevant to the customer's business. This is why we are constantly improving our processes to ensure that our data is thoroughly tested before every launch, both internally and with our partners.

JEFF BALDI: Almost 30 years ago, Chad Hoehne, our CEO, designed and built a Linux ecosystem using COBOL platforms designed for business, government and finance. Today, CasinoTrac remains unhacked, even when ‘racked’ next to systems that have been penetrated and pillaged. Fortunately, elegant and diligent design has kept us and our customers from the worst of emergencies: data breach and loss. Of course, good security is more than system design. CasinoTrac employs a three-layer proprietary program for system and data security. A blend of physical security, infrastructure design and specific, segregated interface models along with custom-designed, proactive monitoring and detection solutions are deployed with all our installations. It’s pretty cool – we haven’t lost one yet! The most common ‘emergencies’ we deal with are power and data outages. Fortunately, and thanks to Chad’s original design, our servers start immediately and pick up right where they left off… just like a refrigerator.