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BIG QUESTION
How much potential would a regulated Indian market have?
Shir Kogan, Business Developer at Delasport
Shir Kogan
46
GAMBLINGINSIDER.COM
To innately connect the current Indian market with sufficient regulation and then a working industry format will take substantial investment, both monetarily and ambitiously. Attracting strong business backing from established companies will be essential to bring forth a working addition to the industry. The attraction that India presents as a market is the continued growth of its internet infrastructure, most notable is the rise in mobile use with tens of millions added yearly. This usage will expand at pace as only close to 50% of the populace is consistently accessing the web. Combined with the influx of young users projected to reach platforms globally, this makes a sustainable vast market forecast intuitive to all perspective interest. Regulation has shown to highlight its great benefits of structure to already busy unregulated betting scenes, just as it will do for India. The market will see an ample change not only in taxation benefit to its nation, but briskly add to the cumulative expansion of the entire sports and casino sectors that currently exist in one form or another. What this means for industry leaders will translate into how well their current technology can be applied to a heightened demand, in the initial output India will offer. Covering target markets for the region is a challenge to perfect with the sheer amount of high to low-popularity leagues, hosted
events and general sport fanaticism seen in current trend speculations. The tech sector has seen a substantial rise in regulated sites that offer gaming for India, so an initial structure to procure will have a blanket template to apply in terms of player to platform interactional preference. Connecting an eager player base to European and American-built products will see a gradual shift to mobile heavy and mobile-exclusive platforms being released. With any newly regulated region we expect to see market share initially split between key providers heavily, and during its ongoing stabilisation to have fluctuation towards its lower percentile market holders continuously. Carving a piece of the giant potential market will come easier to established brands engaging a targeted geographical approach, engaging the interest of advanced solutions and platforms refined for audience need. While the approach to the market has been a long-time discussion for the industry, new advancements that came about only recently should be abundant in giving even smaller providers a leg up on the competition. Brands will and should look to apply the currently booming new verticals that peaked during the last few years with virtual sports, fantasy betting, casino technology and many others that have established a bigger foothold in player interest due to the current
