Gaming America Mar/Apr 2021

Page 46

ACTION 24/7

WHERE THE ACTION IS Tina Hodges, CEO of Tennessee startup Action 24/7, discusses with Ezra Amacher what it takes to outslug the biggest operators in sports betting.

When Tennessee launched online sports betting last November, DraftKings, FanDuel and BetMGM were joined by a home-grown startup sportsbook named Action 24/7. The brainchild of veteran fintech exec Tina Hodges, Action 24/7 is out to prove that regional sportsbooks can compete with the biggest operators in the game. Hodges recently chatted with Gaming America about her journey into the sports betting space, where she shared what makes the Tennessee market ripe for growth, her frustration with sportsbook customer service and why she feels lonely operating out of her home state.

a local sportsbook. I grew up in financial services, or the more cool name fintech as it’s known these days, and after my nursing career, I knew my skill set as an executive and an operator would be a good match for an online sportsbook.

What is the brief origin story of how Action 24/7 came to exist?

Had you been following the expansion of sports betting before it became clear that Tennessee would join the fray?

I knew immediately when sports gambling was to become legal in Tennessee that I wanted to launch 46 GAMINGAMERICA

What motivated you to step into the sports betting space? I've been working in fintech for 20 years, and multi-state online for the past five years. I know I am uniquely positioned as one of few Tennesseans that could succeed in this exciting venture.

Yes, of course, I was following the PASPA case closely.


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