10 Best Practices For Writing Transactional Emails
By: Alphasandesh.com
Initiation • Generally, transactional emails are those messages that you deliver to someone who has just ordered your products or benefited from your services, or those who have just registered for obtaining your email newsletter. So mainly, you deliver transactional emails when you validate purchases made by your recipient, inform them of shipping settlements and other information, greet new users or subscribers.
Tips for transactional email 1. You should always use a suitable, existing email id and ignore using ‘ noreply’ in the ‘ from’ field. This makes it simpler for the recipient to recognize the email sender and to reply right away if they have any queries.
Tips for transactional email 2. Make use of effective email subject line to remind your customers who you are and what the objective of your email is. For example, it could be: ‘ Linda Bonas – Order Confirmation’ .
Tips for transactional email 3. Show your gratitude and be thankful for their purchase, no issue how big or small the order. It is somewhat common for this to be one of the primary sentences of your message.
Tips for transactional email 4. Think about any questions that customers may have. What different methods can they pursue up on their purchase? After that, make it simple for them to do accordingly.
Tips for transactional email 5. Keep your email copy simple to interpret and scan from beginning to end. Your email Sentences should be small and apparent and use bullet points if required.
Tips for transactional email 6. Always use an effective call to action. What action your client has to carry out next?
Tips for transactional email 7. Try to personalize your transactional emails. This can be something straightforward, for example “ Dear Ms. Gracy or Dear Steffy� .
Tips for transactional email 8. Ensure your brand logo is easy to identify. Various spammers use false transactional emails as their tool and if your customer is not able to recognize the email right away, it may well get removed.
Tips for transactional email 9.
Incorporate any significant data that the customer might need to complete the transaction. This may involve billing details, or information they would require if they want to alter an order or renew their profile or choices.
Tips for transactional email 10. Do not forget to include a privacy statement. Ensure that it is detailed and notify your customer about what you want to do with the information they have personally shared with you.
Conclusion •
Overall, it is essential to remember that because transactional emails are so highly predictable, they get opened more frequently.
Interested in learning more • • • •
www.alphasandesh.com www.facebook.com/Sandeshalpha twitter.com/alpha_sandesh plus.google.com/u/0/111418856016496243916