Email Bounce – 7 Tips To Handle It Effectively
By: Alphasandesh.com
Inception • Today email bounces have become the biggest concerns for permission email marketers. Due to email bounces your email deliverability could also get affected. Email deliverability is significant because customer attainment is expensive and undeliverable message means the loss of consumers that you paid greatly to attain.
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Hard email bounces • Hard bounces are undelivered emails that are always set aside from reaching the targeted recipient. Hard bounces include blocked e-mail, and email delivered to mistyped and no longer accessible email addresses.
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Tips on handling hard bounces
• Here are some significant tips on handling hard email bounces effectively: • Scrub your email list frequently • Examine the bounced email addresses • Apply double opt-in email method • Create a win-back marketing campaign • Try to manage bounce rate • Do not send emails to soft bounce ids too frequently • Import suppression list whenever you change alphasandesh.com ESP
Scrub your email list frequently • This is an easy task. Eliminate bounced email addresses repeatedly, and re-engage your customers. You can get return on investment by doing it. In addition, fresh email lists give more correct statistics, and will significantly lessen your email bounce rate.
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Examine the bounces email addresses
• Probabilities are that some email addresses need rectification if you do not follow a double-opt in method. Though, you may want to correct the email addresses that were misspelled. By doing this you can make the user to verify his or her subscription.
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Apply double opt-in email method
• Double opt-in verifies each address twice before opting-in, reduces the chance of mistyped addresses. Thus, by doing this you would not have to examine the bounced email addresses.
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Create a win-back marketing campaign • Re-engaging dormant subscriber is an alternative which you must consider if your email open rates are falling short. A win-back marketing campaign will spruce your list greatly, but the outcome will be a cleaner list with more chances to deliver.
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Try to manage bounce rate • Manage your email bounce rate at less than 10%, as suggested by the major internet service providers because the less the number of hard bounces you get, the better your status with ISPs.
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Do not send emails to soft bounce ID’s too frequently
• Do you remember a salesperson who continue knocking on your door each day after you have told them to leave. Again, if they come for second or the third time, you are going to be mad and aggravated. Thus, you should avoid sending emails too often to soft bounce email addresses.
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Import suppression list whenever you change ESP • When you move from one email service provider to another, ensure you import your suppression list because you would not resend to the same hard bounces over again and spoil your reputation.
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Conclusion • Therefore, ensure that you implement an email marketing solution, which is able to process bounces instantly and repeatedly. It will not only make your marketing list live and active, but as a practice, will identify you as a genuine and responsible sender.
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• Verify email addresses with our free email verifier tool. • For more details have a look at www.alphasandesh.com
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