Mobile Email Marketing: How To Make It Successful?
By: Alphasandesh.com
Inception • As marketing methods are changing continuously, there is no surprise that mobile email marketing has become increasingly popular. With the rising popularity of mobile phones and tablets, more and more customers are using mobile devices to check e-mail.
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Tips on email marketing for mobile
• Here are some valuable tips on improving your email marketing effort for mobile: Consider repetition of engagement Increase the size of fonts Concentrate on unique-column design Emphasize your call to action Write brief subject lines Test your email design
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Consider repetition on engagement
• Well-timed engagement is a main factor in assuring that your email messages will get opened. By tracing email open rates on mobile phones, you will discover what frequency of contact works best for your subscribers and stay within those constraints in order to avoid having emails sent to the dreadful spam folder.
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Increase the size of fonts • Marketing emails that look nice on desktop does not necessarily mean that it is always going to work on small mobile phones. Make sure to expand your font size so that Smartphone users would not need to zoom in to go through your message.
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Concentrate on unique-column design • Have you ever unfolded a multiplecolumn email on your mobile phone and had to zoom in to go through it? It is annoying and pointless at best. An easy method to defend this is to make use of single-column templates instead of emphasizing multiple-column designs.
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Emphasize your call to action
• Emphasizing your call to action for mobile is especially true. Your call to action must be a very visible and separate button. Make it large enough for a finger to press on a mobile phone. Be sure to do the same for links to connect on social networking sites.
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Write brief subject lines • Smartphone and mobile devices have smaller screens than desktops, so you must write small email subject lines to ensure that all the text displays on a mobile phone's screen. If you cannot communicate your message in the size of a mobile browser, be sure to put the most persuasive words first, so your customers will recognize why they should unfold your message.
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Test your email design • Test all of your e-mails on mobile devices to make sure that they display properly. Customers should be able to go through your text without zooming, and your images should display evidently. In addition, your links should be simple to click with a finger.
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Conclusion • At last, do not wait for mobile phones to overtake computers. Take action now to modify your email campaign designs for great impact on mobile phones.
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