ECCO AW13 Outdoor Brand Book

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THE OUTDOOR WORLD’S

BEST KEPT SECRET


THE OUTDOOR WORLD’S

BEST KEPT SECRET

At ECCO, we apply our 50 years of shoemaking experience to create outstanding performance shoes. Yet we are not widely known as outdoor shoemakers. This is about to change. Last year, we began applying our breakthrough BIOM natural motion technology where it matters most – to performance shoes designed for nature. Our first natural motion hiking boot, the BIOM HIKE, was chosen as the Scandinavian Outdoor Award Winner 2013. Now, we’ve taken this same award-winning technology and created BIOM TERRAIN and BIOM ULTRA. And that’s just the beginning. We are absolutely committed to expanding our outdoor range even more.


MOUNTAIN SEGMENT The thrills of mountain views come with the challenges of steep and rough terrain, which is why these are our most ruggedly capable outdoor shoes. Built on soles that unite anatomical flexibility with fierce grip and traction. Featuring advanced technologies that strike a balance between support and suppleness, and deploying our formfollows-function philosophy to relentlessly simplify, these boots take into account everything we’ve learned in our repeated expeditions to Iceland. They are tough, strong and proficient.

“THE IDEA WAS TO CREATE A WORLD CLASS HIKING BOOT BASED ON THE FUNCTIONS OF THE BARE FOOT.” - Ejnar Truelsen, Chief Designer





WHAT MAKES SCANDINAVIAN DESIGN SO EFFECTIVE FOR OUTDOOR PERFORMANCE?

WE STOLE IT FROM NATURE Our core principle is that form should follow function. It’s not about making something pretty. It’s about making it effective. Yet just as with nature, it turns out when you follow this principle, the end result is pretty fabulous looking. Our number one natural teacher is the human barefoot, which is amazingly adaptable and sophisticated — with the added benefit of responding to stress by getting stronger. BIOM, which is short for “bio-optimization” is a design system that frees the foot to use its natural systems. It results in outstanding performance and comfort. It just feels better to move naturally.

LOCATION: Gígjökull Glacier




LOCATION: Kerio Volcanic Crater

TERRAIN SEGMENT Light, agile, serious performance shoes. Featuring soles optimized for fast, explosive movement and the steady, repeated actions of hiking. Everything you do in these shoes feels good, thanks to extremely flexible materials and a close anatomical, athletic fit. Whether you’re wearing them on an adventure close to home or on the otherworldly tundra near the EyjafjallajÜkull volcano, these shoes will help your body function at the highest level.


“WE TOOK EVERYTHING THAT MAKES THE BIOM HIKE SO WELL FITTING AND CAPABLE, AND MODIFIED IT TO CREATE A NEW LIGHTER BOOT FOR DAY HIKING.” - Ejnar Truelsen, Chief Designer, ECCO






LOCATION: Gígjökull Glacier


“THE HUMAN BODY WASN’T DESIGNED FOR COUCHES, IT WAS DESIGNED FOR OUTDOOR PERFORMANCE. BIOM FREES THE BODY TO FUNCTION OPTIMALLY.” - Ejnar Truelsen, Chief Designer, ECCO


BIOM TERRAIN is agile, lightweight and a joy to hike in. Its rounded heel and forefoot give you a more natural stride. Its lowto-the-ground construction helps give you stability along with more responsive performance. The multi-terrain outsole is a marvel of outdoor engineering — featuring specialized lug areas for multi-terrain traction. We also included a special toe cap for added protection. The ankle dot cushioning increases the natural fit and feel, providing long lasting comfort. It’s the kind of boot that encourages you to experience the amazing wonders of nature.





“THE BIOM ULTRA IS OUR MOST VERSATILE BIOM FOR THE OUTDOORS. IT IS A BREATHABLE AND LIGHTWEIGHT SHOE THAT OFFERS ENOUGH SUPPORT FOR ANY OUTDOOR ADVENTURE” - Andrzej “Bartie” Bikowski, Lead Designer, ECCO

MULTISPORT SEGMENT The idea of these shoes is one form, many functions. These shoes are extremely flexible and lightweight, with soles engineered for proficiency over multiple terrains and materials, that take into account all of the elements. When you put them on, you open yourself up to multiple adventures. Wet-to-dry hiking. Multi-terrain treks. Workday escapes. And whatever else you can come up with.


LOCATION: Skogafoss Waterfall


LOCATION: Vik Black Sand Beach

BIOM ULTRA GTX is an all-around natural motion adventure shoe. And when we say allaround, we mean it. The extremely sophisticated multi-terrain sole ensures traction on nearly any surface imaginable, from sheer rock, to mud, to uneven tundra. GORE-TEX keeps your feet dry, and the glove-like fit and anatomical construction keep you comfortable in pretty much any situation you can come up with. It’s a shoe for all adventures.




“THE OBJECTIVE WAS TO TAKE NATURAL MOTION WHERE IT BELONGS — OUT IN NATURE. IN RAIN OR MUD. OVER ROCKS OR VOLCANIC TUNDRA.” - Andrzej “Bartie” Bikowski, Lead Designer, ECCO


LOCATION: Fljotshild


BIOM ULTRA is our newest natural motion trail runner. It fits like a glove and it rides on a marvel of sole – extremely slim and flexible with grip and traction. The sole has two specialized performance zones. Bigger cleats for more ground contact and propulsion, and specialized lugs for agility and better ground penetration. The uppers are feather light and breathable. It takes the experience of natural motion where it matters most – into the heart of nature.


URBAN LIFESTYLE is an everyday shoe for people whose life are filled with interesting, active days. Designed for adventures that span from city to outdoor environments, and whatever happens in between. Featuring walking comfort, fit and traction. An ideal shoe for daily life and periodic exploits.

SIBERIA LITE is a winter boot that combines our proven all-weather performance technology with a modern Scandinavian street aesthetic. This sporty boot keeps you warm and dry and gives you traction. Yet it can walk for miles. It provides winter comfort with feminine style.

EVERYDAY SEGMENT These are shoes you can wear anywhere, while keeping all your adventure options open. Style-wise, they’re the kind of shoes that look right with anything. They combine awesome comfort, athletic flexibility, and high-traction outsoles. The more active you are, the more you will appreciate these shoes. They’re designed to say yes to everything.


from scandinavia comes the

future of SPORT


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