ECCO Sport Spring / Summer 2014 Campaign Book

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S P R I N G / S U M M E R 2014


THE ECCO APPROACH TO SPORT IN 3 WORDS

FORM FOLLOWS FUNCTION We believe what looks good and what works well should be one and the same. As designers, we take our cues from nature. Our shoes promote performance with ultra-flexible ease of movement and anatomical fit — so they follow and support every move your foot makes. The further you hike, the longer you run, the deeper you explore— the more you will feel the benefits.


Terracruise

BRING ON THE SUMMER ADVENTURES Lightweight, free-breathing, and wildly versatile, this multifunctional shoe is designed from the ground up for summer adventures. Engineered to strike an ideal warm weather balance between support and flexibility. The multi-traction outsole is the finishing touch – creating a mix of rugged capability and comfort.



“Our intent was to create a super flexible, excellent fitting, warm-weather shoe with versatility for all terrains. I think we accomplished that.” – Andrzej “Bartie” Bikowski, Lead Designer







TERRACRUISE P L o w - p r o f i l e c o n s t r u c t i o

e

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supportive webbing system for enhanced fit N

increases responsiveness and enhances ground feedback H

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b

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direct-injected PU sole makes it flexible and lightweight for multi-terrain activities

R

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rubber outsole inserts for enhanced grip during transition and push-off








LAGOON

A T R U E WAT E RLOVING SNEAKER Created around our new fast-drainage sole, this summer-engineered sneaker combines a second-skin fit with free-breathing ventilation, adaptable traction and quick-drying uppers. Direct-injected construction means anatomical shape and less seams and glue, resulting in a long-lasting shoe that fits like an extension of your body. The LAGOON is a passport to summer adventure, wet or dry.





LAGOON Q

UIC

K -

DRYING

UPPERS

for comfortable wet-dry transitions

OPEN

MES H

offers excellent fit and sandal-like breathability

L

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H

TWEIG

H

T

light and flexible PU midsole with rubber inserts DRAINAGE

SYSTEM

DIP-drainage sole technology drains quickly


“There are no compromises in this shoe. It grips on land. It grips on water. It drains water immediately.” – Andrzej “Bartie” Bikowski, Lead Designer



BIOM TERRAIN SANDAL Inspired by our rugged world-class BIOM HIKE, this sandal is prepared for summer adventure anywhere on the planet. Its anatomical footbed matches the nuances of your foot. Its low-to-the-ground construction, together with the robust all-terrain outsole, gives you exceptional traction, stability, and ground feedback. It lets you explore the coolest places on earth.




BIOM TERRAIN This shoe does it all. It rides on an ingenious sole that features specialised lug areas for multi-terrain traction. Its low-to-the-ground construction delivers stability along with more responsive performance. It is an ideal light hiking shoe for Scandinavia or anywhere else on the planet.






BIOM ULTRA TRAIL

N AT U R A L LY, A B E T T E R W AY T O R U N T R A I L S In our opinion, one of the most rewarding ways to get on the same wavelength as nature is trail-running — which pushes you to observe and react to every nuance of the terrain. We designed BIOM ULTRA as our dream trail shoe. It fits like a glove and it rides on a marvel of sole — featuring multiple lug styles that enable both traction and propulsion. BIOM ULTRA’s low-to-the-ground construction delivers responsiveness and excellent ground feedback, and its ultra-flexible construction follows every move you make. It makes running trails an absolute pleasure.



“By pushing the core elements of our BIOM NATURAL MOTION system — flexibility, low-to-the-ground design, anatomical fit and biomechanical support — we have created a one-of-a-kind trail running experience. This is how it should feel to run in nature.” – Andrzej “Bartie” Bikowski, Lead Designer


ANATOMICA L AND CO L L AR

TONGUE

for anatomical fit and comfort L IG H TWEIG H BREAT H AB L E

T

AND UPPER

open mesh for high breathability and sock-like fit REINFORCED SUPPORT CASE

offers support where it is needed B

i

o

m

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h a n i c a l m i d s o l e

slim and flexible construction enhance natural running motion and ground adaption DURAB AND

L E TOE CAP MUD GUARD

provides additional protection during performance

SPECIA

L

ISED

L

UG

AREAS

for multi-terrain traction and agility








M00023969

spor t.ecco.com


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