THE FUTURE IS NOW
Established in 1996, Garden Light LED (GLLED) is a LED lighting manufacturer based in Tampa, FL specializing in originally designed and handcrafted low-voltage LED lighting fixtures. We are a leader in technology and hold a title for our front ranking advancements in architectural, landscape and visual color branding LED lighting fixtures. GLLED also manufactures the highest quality LED transformer available in the industry in our Tampa, FL factory. Garden Light LED is home to the industry’s greats. Our award winning mechanical and electrical engineers have more than 40 years of combined experience as innovators in the field, creating the LED lighting frontier. Our engineers’ technical expertise and commitment to originality and ingenuity allows us to produce a superior quality LED product line that is more efficient and more powerful than any other fixtures on the market. We are committed to manufacturing an entire product line locally in the US. By doing so, it allows us to improve the quality of our products, while controlling costs and taking advantage of design by selecting cutting-edge technologies to support innovation. Garden Light LED has always retained its position on the fast track. GLLED is the only LED lighting manufacturer committed to a strong national dealer distribution strategy. We are committed to growing the businesses and market areas of our qualified dealers by providing proper training, knowledge of best business practices and a digital marketing platform for qualified dealers. “Better quality products, intended for professional use only.” True certainty of success comes from working with a partner you trust to provide the insight, support and expertise that will propel your business forward.
2
1
Reto Mueller, a Swiss-born
Reto’s ability to spot talent and institute precise
industrialist who understood
methodologies allowed for the production of components
the importance of design,
and advance drive system integral to the unrivaled LED
ingenuity and precision in
technology utilized by Garden Light LED. Among their
manufacturing,
founded
many technological achievements, Reto and his team have
Garden Light LED in 1996.
built an LED product line of superior quality that’s offered at
These characteristics are as
a very competitive price point. In the history of design and
constitutionally inherent to Die
engineering, some concepts are so unique that they are
Schweiz (the Swiss) as the spectacular snow crowned
years ahead of their time. Today, Reto credits much of his
Swiss Alps and Rolex watches. Manufacturing has
business success to his passion and a personal investment
always been in Reto’s DNA, a prevailing attribute of his
to his study of the governing principles and business
heritage from past generations’ contributions to the
practices of other great leaders from throughout history.
Reto Mueller
“ by watering others you water yourself.”
design, ingenuity and precision
fields of fabrication and assembly. Even at a young age, Reto knew he would be an innovator: “I have always had a dream to manufacture and make my own stuff!” Reto began in the outdoor lighting industry as an owner of a local landscape lighting company. After years of cataloguing LED technology flaws, Reto began to build a team, bringing the best engineering consultants to his Tampa, Florida factory, capable of designing the innovative components necessary to take Reto’s vision: a supercharged LED lighting concept we call A Fixture for Life, from dream to reality.
2
3
our vision. our mission. innovative.
4
precise.
sustainable.
Garden Light LED is a relationship-based company that creates high-quality, innovative, and environmentally sensitive lighting products designed to improve the lives of consumers and make their dreams a reality.
5
built in the usa Made in the U.S.A. is hot again and so is the number of manufacturing jobs that are returning to the U.S. or coming to the U.S. for the first time ever. The United States Of America is a global and economic superpower and customers clamor for the latest Land of Liberty made products. Manufacturing is the highest multiplier effect of any economic sector. American manufacturing functions as the nation’s economic engine. It creates economic growth and is crucial for all developed economies. • Manufacturers contributed $2.17 trillion to the U.S. economy. • There are 12.33 million manufacturing workers in the United States, accounting for 9 percent of the workforce. • Manufacturing supports 18.5 million jobs in the United States. • 3.5 million manufacturing jobs will be needed over the next decade. • Over the past 25 years, U.S.-manufactured goods
“At Garden Light, we create and sell quality products that we are proud to say are Built In the USA”
exports more than quadrupled, reaching an all-time high for the fifth consecutive year. Science, technology and industry have not only profoundly shaped America’s economic success, but have also contributed to its distinct political institutions, social structure, educational system and cultural identity. American values of limited government, meritocracy, entrepreneurship and self-sufficiency are drawn from its legacy of pioneering technical advances.
6
7
R0 . 5 0
at garden light led, we believe in‌
uncompromising integrity We pride ourselves on operating with integrity.
a partner focus 3.91
We are responsive, straightforward, and committed in all our dealings with our partners.
We are dedicated to being leaders in the industry and to technical superiority.
We relentlessly pursue excellence and apply innovative thinking and creativity to our daily activities.
0.49
0.13 0.81
growth and learning
0.13
core values
passion and determination
0.21
results through teamwork We effectively collaborate with others in our goal to 1.91 discover more efficient ways to serve our partners.
2.05 respect and quality of life for our employees We support our employees’ commitment to family and personal life and encourage 2.25 contributions to the well-being of the communities in which they live. 8
9
Garden Light LED is a technologically advanced LED manufacturer with an eagerness to forge into the future of the LED lighting industry. Our staff is determined to produce superior quality products offered at the most competitive prices in the industry. Your Garden Light LED experience includes superior customer service from a dynamic team of knowledgeable individuals who have a passion for LED and are always prepared to stand behind the quality of their products. The goal of our entire organization is to ensure you are pleased with your investment.
“Our people are always pushing the limits of what can be achieved through intention, aim, and purpose.”
forging into the future
All our LED fixtures and transformers are built in the USA and are US & Canada ETL certified, the highest standards in the industry in terms of safety, product performance, sustainability, integrity and desirability.
ABOUT INTERTEK: Intertek is the
Intertek supports companies’ success
leading quality solutions provider to
in a global marketplace. Intertek helps
industries worldwide. From auditing and
its customers to meet end users’
inspection to testing, training, advisory,
expectations for safety, sustainability,
quality assurance, and certification,
performance, integrity and desirability in
Intertek adds value to customers’
virtually any market worldwide.
products, processes, and assets. With a network of more than 1,000 laboratories and offices and over 35,000 people in more than 100 countries,
10
Visit www.intertek.com for more information.
11
engineering innovation
handcrafted excellence
A new light begins as a theory or notion from the
A Successful Union: Art and Technology
brilliant minds of our engineers, followed by multiple
Our studio atmosphere is brightly lit for fixture assembly.
developmental stages and a series of rigorous testing.
Our men and women take extreme precaution in
We proceed to transfer a new light initially from the
handling all build materials by wearing surgical gloves
prototype phase to a pre-production phase, to one that
and enforcing the highest standard of care for a clean
finally “pilots� the entire production process.
and sterile work environment. These are the people
This is a very complicated course of development,
responsible for turning the most extraordinary advanced
making every Garden Light LED fixture an extraordinary
technology into a reality. Our engineers work hand
treasure. We do not like to hide behind products
and hand with our team to transfer the knowledge of
that are manufactured and developed from multiple
materials. This collaborative workspace is the ultimate
unrecognized sources. Garden Light LED is homegrown
testing ground and provides the platform to ensure
and proud to be in the forefront of the lighting industry.
every fixture meets the Garden Light LED standard. Working together to deliver the best performance by working closely together as a team.
12
13
A Fixture For Life INTELLIGENTLY CREATED FOR LED TECHNOLOGY t h at d o e s n ’ t e v e n e x i s t product growth and adaptability LED technology is rapidly developing and advancing. Garden Light LED has stayed ahead of the curve by engineering and manufacturing A Fixture for Life, its line of select LED fixtures that are adaptable in design and can to be upgraded with LED technology that doesn’t even exist yet. Virtually indestructible, fixtures from our A Fixture for Life LED line are not limited to the technology they are originally built with, and upgrading the LED technology is almost as easy as changing a light bulb. Garden Light LED’s A Fixture for Life LED fixtures are a lifetime investment for you and your customers.
opening the doors to a new generation of lighting
less energy more light The evolution of LED science, Garden Light LED’s A Fixture for Life LED products consume less energy and create more light. More impressive than any other, these fixtures continue to push the boundaries of technology and because they are lifetime investments, offer clients unrivaled satisfaction.
14
15
WHY COLOR? Colors have played a large part in the history of
is a starting point for businesses to draw consumers in; it
marketing. Just as the sky is always blue, the color green
creates a platform on which your business can tell its story.
universally represents a commitment to the preservation of the environment. Color is a state of mind. Lighting with color creates an emotional response every time. WHY COLOR? Many businesses and organizations today will focus on creating signature colors for branding as part of their
what does lighting tell consumers about your company?
Visual branding shows your company’s personality, vision and style. Using LED lighting to create an alluring and appealing climate will help your company communicate to your customers in a way that is persuasive and enticing. It becomes a prominent basis of your trademark.
goal to become instantly recognized. LED lighting in your
An aesthetically pleasing, eye-catching environment
company’s colors will attract consumers and create a lasting
induces a feeling of pleasure; this type of pleasurable
impression in their minds. Your company’s colors are part
experience becomes imprinted in people’s minds and
of its sense of style and innovation. Striking LED lighting
produces a certain nostalgia that people retain. In addition,
I N N O VAT I V E S T E P - A H E A D D R A W P E O P L E I N CONTEMPORARY THINKING MODERN-EDGE CUTTING-EDGE T U N E D - I N I N T H E F O R E F R O N T it can transform something seen by the eye to an elevated and more memorable encounter for the brain. Garden Light LED, a trusted LED lighting source, can be used to further your company’s branding goals and create a timeless beauty that belongs. We take pride in performance, efficiency, and color-output and in knowing how these translate to the consumer. Ask your representative about the various LED color options available today. Utilize our decades of experience and marketing sensibility and allow us to demonstrate how we can create a shared vision in LED lighting design with you and your clients.
16
GARDEN LIGHT LEDS ARE BRIGHTER AND MORE VIBRANT; ALL OF OUR LEDS ACTUALLY EMIT THE VARIOUS COLORS.
17
the psychology of colors in marketing Color appeals greatly to our visual senses, and it has been a tool utilized in for centuries by thousands major brands to influence their target market. Countless studies have found that particular colors have their own effects on the consumers, some colors stimulate areas of the brain in ways which will either promote excitement or tranquility.
The Essence of Brand Design
18
19
COLOR IS HUMAN
20
21
RED Encourages appetite; often used by fast-food chains Associated with movement passion, excitement Is high in energy and immediately pulls focus Physically stimulates the human body, affecting nerve impulses, raising blood pressure and heart rate
22
PURPLE Associated with royalty, wisdom and respect Stimulates the problem solving area of the brain as well as creativity Frequently used for beauty and anti-aging products Represents a creative, wise and imaginative brand
23
GREEN Associated with health, tranquility and nature
Preferred by men
Also associated with money and wealthy people or brands
Young people associate blue with maturity
Used to relax customers
Calming mind, providing a sense of tranquility and space
Green stimulates harmony in the brain and encourage balance between body and emotion, leading to decisiveness
24
BLUE
Provides a sense of security
25
ORANGE AND YELLOW Increases cheerfulness and optimism Used to draw in impulsive buyers and window shoppers Stimulates logic center of the brain and promote enthusiasm
26
27
MONO CHRO MATIC
APPLICATION OF ORANGE BY THE HOME DEPOT, FERARRI RED, INDEPENDENT FIRMS, THE USE OF COLOR IS POWERFUL, COFFEE SHOPS ACROSS ALL BRAND MATERIALS, HARLEY DAVIDSON, DESIGN DETAILS EVOLVE OVERTIME, VALPAK, ANOTHER DISTINGUISHING ICONIC PUBLIX, THE ICONS REPRESENT ELEMENTS OF THE “ALPHABET”, MARRIOTT, DESIGN ELEMENT, STARBUCKS, CONSTANT MAIN DESIGN INGREDIENT WAS BLACK AND WHITE ICONS. HYATT, LONG-TERM CREATIVE SOLUTION AIRPORTS, SUCCESSFUL VISUAL BRAND LANGUAGE CREATES A MEMORABLE EXPERIENCE FOR THE CONSUMER, AMALIE ARENA, ENCOURAGING REPEAT BUSINESS AND BOOSTING THE COMPANY’S ECONOMIC HEALTH, FOUNTAINS, BRAND COMMUNICATIONS TO BOTH EMPLOYEES AND CUSTOMERS. BANKS, UNIQUELY AND CREATIVELY IN ALL FORMS, SALONS, PROMOTIONAL CAMPAIGNS STUDIOS, ASSOCIATIVE ELEMENT FOR CONSISTENT IMAGERY, GALLERIES, CONVINCING BRAND STRATEGY, SHOPPING MALLS, MAKE AN AUTHENTIC, RESTAURANTS, VISUAL BRAND LANGUAGE IS KEY, DINERS, EMOTIONAL CONNECTION BETWEEN THE BRAND AND THE CONSUMER, WAFFLE HOUSE, “ALPHABET”, PROPERLY DESIGNED, MCDONALDS, SHAPE, COLOR, MATERIALS, FINISH, ADVERTISING AND BRANDING AGENCIES, AS EXEMPLIFIED BY THE COMPREHENSIVE, ARCHITECTURAL FIRMS, THE UNDERLYING IDEA IS CONSTANT AND MEMORABLE, LAWYERS, BMW, CONTINUALLY EMPLOYED TO REPRESENT THE BRAND. DOCTORS OFFICES, THE COLOR PALETTE AND THE FEATURED ICONS WOULD CHANGE. HOSPITALS, BUILDING STRATEGIES TO SUCCESSFULLY COMMUNICATE THEIR BRAND CONVENIENT STORES, UNDERSTANDING METHODS OF INFLUENCE DOLLAR GENERAL, STAND OUT FROM THE CROWD. TARGET, SHOWCASE THEIR BRAND’S UNIQUE PERSONALITY, WHOLEFOODS, ATTRIBUTES DESCRIBE THE UNIQUENESS OF A BRAND. FRESH MARKET, DELICATESSENS & HOTEL MANAGEMENT COMPANIES, BRAND IDENTITY, EMOTIONAL BRANDING CORPORATE HEADQUARTERS AND ANY FRANCHISE, EMOTIONAL BONDS WITH CONSUMER LOCAL BUSINESS, HOTELS, BARS, “PERSONA” THAT GOES FAR BEYOND THEIR FUNCTIONAL BENEFITS YOGA STUDIOS, OUTLET MALLS, GYMS, DISNEY WORLD, WORLD TRADE CENTER, THE HIERARCHAL OF VISUAL BRAND LANGUAGE OF A BUSINESS. EIFEL TOWER, BANKS, T-MOBILE, AT & T, JIMMY JOHNS, COMMUNICATE A COMPANY’S VALUES AND PERSONALITY, PIZZA HUT, INDUCE BEHAVIORAL CHANGE ON A SHORT-TERM OR PERMANENT BASIS LITTLE CESAR’S, COLLEGES AND UNIVERSITIES, HOSPITALS, TYPOGRAPHY AND COMPOSITION, BRIDGES, SIGNATURE ELEMENTS ARE USED IN CREATING AND TRANSLATING VISUAL BRAND LANGUAGE. CHURCHES, BRAND LOYALTY SPORTS ARENAS, CROSS-WALKS, MUSEUMS, ESTABLISHING DESIRED TRAITS OF A BRAND CONCERT OR PERFORMING ART CENTERS, DIRECTLY AND SUBLIMINALLY RIVER WALKS, COMPELLING IMAGERY AND DESIGN STYLE, MARINAS, RESORTS, BRAND PERSONALITY IS EQUAL TO HUMAN CHARACTERISTICS OR TRAITS SPAS, GOLF COURSES, COUNTRY CLUBS, AIRPORTS, CEOS 28
29
The colors used by a brand can influence a customer
A Fixture For Life
soul, essence, core S T I M U L AT E B E H AV I O R
When buying a product 93% of buyer focus on the visual appearance 3% look at the texture of the product 1% decide by smell or sound
LARGE WELL LIGHT SERIES
This colossal beauty is designed to provide the immediate sensation of entering our world of technology & design combined with high-performance all at the same time. A seamless solution to lighting needs, this flush-mount fixture will allow homeowners & businesses to skillfully showcase their greatest investments.
Color can often be the sole reason for purchasing a product 84.7% of buyers claim color is the primary draw to a product 52% of customer’s wont return to a store if they dislike the aesthetic 8-0% of clients believe colors is responsible for brand recognition
30
BUILT IN THE USA 31
A Fixture For Life
A Fixture For Life
V3-VISIONARY SERIES
aerodynamic efficiency A RARE BREED
Representing the future of LED lighting, the V3 is the flagship
leading the field T H E U LT I M AT E I N E N J OY M E N T
Setting an industry standard, the Mini Wall Washer is a
luminaire in our A Fixture for Life
necessary complement to any
LED series. The elegantly designed
lighting sequence. Engineered
V3 is intelligently constructed with
with robust, tough precision
timeless technology, making it one
mechanics, this fixture provides
of the world’s most recognizable
MINI WALL WASHER
unmatched performance and
and reliable fixtures. The V3 easily
innumerable solutions for
customized and can be upgraded to
exquisite lighting designs.
future LED technology.
BUILT IN THE USA 32
BUILT IN THE USA 33
34
35
production and creating the luminaries While many fixtures are manufactured in foreign countries, Garden Light LED proudly builds all LED products in our Tampa, Florida factory. Garden Light LED fixtures are the product of intense collaboration and are engineered, designed and assembled in the United States, allowing us to maintain the purity of the Garden Light LED standard.
Garden Light’s LED fixtures are crafted professional; they are solidly machined and made of high-quality material.
Designed to provide top performance, each Garden Light LED fixture is handcrafted and put through a rigorous, multistep, sequential testing process that allows us to view real-time performance data in a progressive light.
Every Garden Light LED fixture is the result of our uncompromising commitment to superior quality craftsmanship. Our hardline design approach integrates a focus on the smallest details
PRECISE
and the most innovative technologies. All hardware, including screws, washers, and fasteners, used in Garden Light LED fixtures are made of stainless steel. Our glass lenses are ground to precision, not scored or cut to ensure a precise fitment to every shroud, creating a completely leak free seal.
Built with remarkable technology and intricate mechanisms, Garden Light LED optics have a very high lighting efficiency, with very little light lost. We use total internal reflection (TIR), which yields a very clean output, with none of the “hot spots” or sharp edges given off by reflector type lenses.
Garden Light LED’s superior line of fixtures produces the greatest quality of light, light output and consistency and utilizes the most efficient thermal-management operating system.
36
37
38
39
40
41
A Fixture For Life
P-1 PATH LIGHT SERIES
high & mighty A R E G A L C O N T E M P O R A RY C L AS S I C
Introducing the P-1, a particularly elegant path light representing Modern-era influences and
E X T R E M E T E C H N O LO G Y
A Fixture For Life
P-0 PATH LIGHT SERIES
Desirable and discrete, the P-0 is one of our most adaptable fixtures with its small yet powerful
American culture. With an elegant
configuration. The beauty of
and sleek design, this fixture was
this fixture is secondary to its
engineered holding nothing back.
performance in the field.
BUILT IN THE USA 42
leaders eat last
BUILT IN THE USA 43
44
45
A Fixture For Life
P-10 PATH LIGHT SERIES
future ready PA R T N E R S I N E VO L U T I O N
This iconic object will satisfy the demands of even our most discerning partners. Inspired by the gleaming, hi-tech world of modernism, the P-10 is part of our stunning collection of LED fixtures that have timeless style and pure elegance in design.
BUILT IN THE USA 46
47
A Fixture For Life
X-LIGHT PATHWAY SURFACE LIGHT
Signature Elements P E R S O N A L I T Y & AT T R I B U T E S
A cherished part of the Garden Light LED history, this incredible achievement remains unmatched in performance and light output. The X-Light is the ultimate masterpiece and the most versatile fixture on the market.
BUILT IN THE USA 48
49
A Fixture For Life
signature elements SATURN SERIES S2 S U P E R S AT U R N
The S2 is our original design, soundly engineered to be suitable for every condition. In a league of its own, this fixture has a unique aesthetic appeal, and we guarantee its performance will meet the demands of even those who rarely compromise.
S3 SUBMERSIBLE LIGHTING SOLUTION
Our submersible fixture, the S3 is versatile to work well at any level. With incredible resistance to water, corrosion, and other interferences, the S3 our “deep sea special� was created to withstand the most extreme conditions. The built-in driver and 316 stainless steel housing allow for pond, lake, docks, and seawall applications. The S3 meets all IP68 requirements.
BUILT IN THE USA 50
51
what’s driving our drive system? Garden Light LED’s drive systems are a landmark along
Our engineers have been continually improving our
our path of excellence.
advanced drive system for years, and Garden Light LED
To really understand the drive system that harvests and
drive systems yield an unparalleled efficiency rating.
distributes power, we must first understand current (i.e.,
In each fixture, the highly complex power train is tucked
power distribution) and amperage. Most manufacturers
away tightly, concealing a surprising amount of technology.
use a constant current of 700mA or .7 amps, but Garden
LED technology components allow for innovations that
Light LED incorporates many different drive currents to
are not possible with halogen bulbs. Garden Light LED’s
achieve diverse levels of light output.
fixtures are virtually indestructible and are specifically designed to work in tandem with the driving regimen. Particular optics allow for beam adjustability and a “point” source of light. With proper components and design, LEDs can last hundreds of thousands of hours.
SUSTAINABLE
E N V I R O N M E N TA L LY C O N S C I O U S P R O D U C T S . G R E E N E R E N E RG Y R E S O U RC E S A R E K E Y TO T H E P L A N E T ’ S W E L L B E I N G .
value to our partners Garden Light LED is a leading manufacturer of green LED luminaries, producing fixtures that; are thoughtfully designed to absorb the lowest amount of energy possible, are individually handcrafted, and are capable of being installer-serviced in the field. The result is exceptional quality products our installers can stake their reputation on.
52
53
under the hood
ul1838
world-leading technical innovation and performance Garden Light LED manufactures an unmatched line of transformers with a proven track record and a nearly perfect performance history, with an impressive pedigree and a failure rate of less than one in a thousand units. Playing a leading role in the industry, and built with matchless components and superior mechanical characteristics, our transformers clearly demonstrate our commitment to top-notch quality and performance.
100% stainless steel housing Solid brass terminal blocks High-quality magnetic secondary breakers Heavier gauge cable to ensure equal distribution Built with 5ft. grounded power cord
LED Transformers Available Models: 60watts / 100watts / 150watts / 300watts 600watts / 900watts /1200watts
The LED transformers have a higher output 15v suitable for LED installations. All also have built in surge protection to protect the sensitive electronics within the driver.
LED and Standard Transformer Accessories: Digital timer Analog timer Photocell Photocell with 10ft. cord
LED Lighting Protection Kit now included in all LED Transformers for triple coverage
54
55
Dedicated to improving the lives of our partners, Garden Light LED creates high-quality, innovative and environmentally sensitive products by leveraging generations of engineering principles from our Swiss
our legacy and commitment to you
manufacturing heritage. This philosophy serves as our foundation as we build our exclusive line of LED luminaires, which are intricately designed and precisely constructed in the USA and tested to the most rigorous standards. Garden Light LED fixtures are unmatched in quality, precision, and functionality.
special appreciation and gratitude Photography provided by: Corey Glenn, LED Artistry Rob Singer, Lite It Up Kyle McKelvy, Oregon Outdoor Lighting Shawn George, Elite Lighting Design David Suarez, Miami Landscape Lighting Jorge Alvarez, Jorge Alvarez Photography Ernest Rodriguez, Ernest Rodriguez Photography
56
57
AMERICAN INDUSTRY
58