Evergreen Garden Care

from GIMA New Product Digest Spring 2022 - A valuable source of reference for the UK Garden Trade

by Garden Trade News

Zest 4 Leisure

Choose the right brand to grow your sales

Miracle-Gro® has been helping UK gardeners grow bigger and more beautiful plants for over 35 years, but it’s not just plants we help to grow.

Miracle-Gro® is the number one garden care brand and consistently delivers category growth through its marketleading product ranges, investment in new product innovation and continued advertising support across TV, as well as industry-leading PR and online campaigns, partnering with celebrities and influencers to reach consumers at every stage of their shopping journey.

The total Miracle-Gro® brand is worth over £87m RSV and achieved 26% growth in 2021. Miracle-Gro® delivered £18m of category growth in 2021 with our new products adding £1.8m to the garden care category*.

With our research into consumer shopping habits, underpinned by our strong understanding of the category, we are confident that we are engaging with gardeners throughout every stage of their journey, and we are always looking ahead for category growth opportunities that benefit all of us. New Miracle-Gro® Performance Organics™ Peat Free Compost range accelerates our progress towards a peat free future and delivers a the widest range of certified 100% organic and peat free composts on the market that deliver the outstanding results you would expect from Miracle-Gro® - and in 80% recycled plastic bags, too.

Also new for this season is the Miracle-Gro® Nourish & Protect range. Designed to target the 3.8 million new households that took up gardening during the last 2 years, this dual benefit, pesticide-free, sustainably-sourced range delivers the feeding power of Miracle-Gro®® plant food combined with natural ingredients to protect against garden pests, slugs, diseases, and weather changes to help even the most novice gardeners achieve outstanding results.

We look forward to working together in the future

NEW FOR 2022

Research has showed us that gardeners are looking for more natural, sustainable products and we’ve have been working hard to deliver innovation that meets these consumer needs. To find out more about Evergreen Garden Care’s product range visit evergreentrade.co.uk

*Source: GfK Total Garden Care Market MAT Sept 2021. Miracle-Gro® is a registered trademark of OMS Investments and is used under license from OMS Investments.