Primeur

from GIMA New Product Digest Spring 2022 - A valuable source of reference for the UK Garden Trade

Zest 4 Leisure

Primeur introduces new border & planter designs

The multi-award-winning Eco Garden collection from Primeur has already won legions of fans amongst eco-conscious consumers and now with exciting new range additions joining the line-up for the 2022 season, there are even more reasons to ensure retailers are stocking this exciting material innovation.

Since its launch Primeur’s Eco Garden range has helped to repurpose millions of rubber tyres, with over five million being recycled in 2021 alone. From stepping-stones and garden borders, to decking tiles and the Tierra Verde self-watering planter collection, it comes as no surprise that Eco Garden has become a must-have range for many garden retailers across the country. To boost the offering in 2022 the Primeur team has listened to retailer and consumer feedback and introduced two new designs to its popular garden border and planter ranges, with stock available and ready for speedy delivery into store throughout the season.

Maryland joins the garden border range

The Eco Garden border collection is a popular choice for consumers thanks to its ease of use and flexible material, making it easy to install and transform lawns and garden borders.

The latest addition is the new Maryland design, available in both

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grey and earth colourways. This new style looks set to replicate the success of the bestselling Carolina border, drawing its inspiration from traditional log roll but with a more geometric contemporary edge.

Like all Eco Garden products, the new Maryland border is designed to last and is also backed by Primeur’s proven merchandising display units to drive sales in-store.

New Flamenco planter

With gardening proving more popular than ever, Primeur has extended its Tierra Verde collection of self-watering planters.

The latest addition is the all-new Flamenco planter which stands at 55.5cm tall and is available in slate grey. This new planter is inspired by traditional urns but, in true Primeur style, features a contemporary twist which will appeal to consumers looking for something to add impact around gardens, patios and front doors. The Flamenco planter represents an entirely new style within the Tierra Ve erd rde o e off ffering.ering.