Johnsons Lawn Seed’sdog-resistant grass seed formula continues to drive innovation

As UK dog ownership hits 13 million, the presence of Johnson Lawn Seed’sTuffgrass with Dog Patch Resistance is morerelevant than ever as it provides retailers with an unrivalled opportunity to optimise sales of aproduct that solves an age old problem that has caused many aheadache for dog owners.

Bye bye yellow patches

Tuffgrass with Dog Patch Resistance is aunique product that has been formulated to banish the problem of yellow patches and dead areas of grass caused by dogs urinating on lawns, aproblem well-known to any dog and garden owner.Byincorporating naturally tolerant grass species, scorched patches in lawns will be consigned to history, without consumers having to change their dog’sdiet or behaviour.Even if slight discolouration occasionally occurs, grass will recover,whichexplains why over 1million boxes has already been sold in the UK since its launch.

Beforebringing this product to market, the world-leading grass seed specialist DLF Seeds, the parent company of Johnsons Lawn Seed, carried out 672 tests to simulate the effect of dog urine on individual types of grass. It tested 168 varieties of grass across seven species –trialingeach variety with dog urine mixtures in four concentrations. Results showed that certain grasses offer better resistance to dog urine than others, while some did not suffer any detrimental effects.

Johnsons

In line with consumer trends for products that arekind to the environment, Johnsons’ dog patch-resistant mixture is natural and safe for family use. The product contains 100% grass seed and nothing else. Finally,like all Johnsons Lawn Seed products, lawns sown from Tuffgrass with Dog Patch Resistance perform excellently in low temperatures and snow,whilethe mix benefits from improved droughtresistance.

Johnsons Lawn Seed’sGuy Jenkins said: “Customers regularly return to the trusted Tuffgrass mixture which is formulated from our world-class breeding programme. With great proven scientificcredentials, clear messaging, and unrivalled results, it is easy to see why Tuffgrass is Johnsons Lawn Seed’sbest-selling, flagship product. Retailers arestrongly encouraged to order this popular market leader now as it is agreat way to kick-start the season and top-up your stock holding ahead of peak sales. “

To find out moreabout Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/product-range.aspx