Primeur’s Recycled Revolution

g a rd e n t ra d e n e w s . c o . u k

A d v i c e & in f o r m a t i o n f o r g a rd e n c e n t re prof e s s i o n a l s

HAVE YOU JOINED THE RECYCLED RUBBER REVOLUT ION?

Primeur introduces their Mower Edge Border along with other new products and displays

H a v e y o u j o i n e d t h e R e c y c l e d R e v o l u t i o n ?

Primeur is thrilled to unveil a host of products ahead of the 2023 season. Fresh additions will join Primeur’s multi-award-winning collections including Tierra Verde self-watering planters, EZ Border garden borders, Eco Way stepping-stones and Easy Tile flooring collections.

New innovation for tidy lawn edges

The innovative all-new Mower Edge Border isThe innovative all-new Mower Edge Border is designed to make grass cutting a breeze. Thedesigned to make grass cutting a breeze. The L-shaped design enables a mower to run trueshaped design enables a mower to run true along the lawn border, enabling grass to be cutalong the lawn border, enabling grass to be cut clean against the edge without leaving a line for clean against the edge without leaving a line for which a strimmer would be required, meaningwhich a strimmer would be required, meaning lawn care is easier than ever!

Each border comes complete with spikesEach border comes complete with spikes for installation, and the flexible recycled rubberfor installation, and the fl exible recycled rubber material – like all of Primeurmaterial – like all of Primeur’s EZ Borders - can’s EZ Borders - can curve to fit the shape of your border.

Newness across the board

Primeur’s aw award-winning Tierra Verde self-d-winning Tierra V de self watering planter collection will see a newring planter collection will see a new steel greysteel grey colour colourwa way added to the squarey added to the square Citadelle planter and 15cm trough planter.Citadelle planter and 15cm trough planter. No doubt this update will be music to theNo doubt this update will be music to the ears of retailers who have already seen both these designs fly off the shelves during the early 2022 season.

Over in the Easy Tile decking range, new introductions will include extra-large 45x45cm ‘Extreme’ Tiles and 45x45cm Cosmopolitan Decking tiles, plus edging and corners to fit the new extra-large sizes for a seamless fit.

Recycled rubber that won’t let you down

As well as looking great in any garden and giving a great big tick to the ecofriendly box, the recycled tyre crumb material makes Primeur products incredibly flexible and durable (they’re virtually indestructible!), non-toxic, easy to clean and maintain, resistant to mould and mildew, insulating for plant roots during winter, lawnmower and strimmer safe, crack-resistant, UV resistant, lightweight, easy to install and move around in both the garden and retail setting so no more breakage and wastage costs!

Ne New merchandising tow merchandising to drive sales in 2023

Co-locating alongside outdoor aggregates

Dedicated to making life easier for retailers, Primeur already offers an enhanced range of merchandising support tools, with its pallet display units for borders, stepping-stones and planters proving extremely popular. Debuted at Glee was a new ‘naked’ pallet merchandising displays which are designed to be co-located alongside decorative aggregates to drive up the average basket spend. No longer do consumers have to trawl the store for stepping-stones or garden borders, as these pallet displays – created in the style synonymous with decorative aggregates –will feature informative back boards that enable them to be seamlessly added to these designatedthem to be seamlessly added to these designated product areas. What’s more, these new palletproduct areas. What’s more, these new pallet displays hold on average 60 – 70 products, makingdisplays hold on average 60 – 70 products, making them a great add-on or seasonal line that does notthem a great add-on or seasonal line that does not require huge stock holding in order to optimiserequire huge stock holding in order to optimise in store. Simply ‘plug and playin store. Simply ‘plug and play’ to start inspiring’ to start inspiring consumers as they underconsumers as they undertake their gardentake their garden landscaping projects.landscaping projects.

Ne New pallet skir w pallet skirts ts

Offering the ideal sales support solution for busy garden centres and other outdoor retailers, all Primeur pallets can be supplied fully stocked with Tierra Verde planters, EZ Borders, Eco-Way Stepping Stones or Easy tile Flooring, with an appropriate POS Pallet Skirt that can be attached around the base. The point-ofsale material clearly details the product’s unique features and benefits through easyto-understand iconography, whilst also clearly communicating the vital recycled message to the end consumer. The pallet displays and removable POS skirts, which can be switched according to featured products, as required, are simple yet versatile, meaning retailers can also use them for different products within the range to suit your instore merchandise scheme.

Bespoke stocking to entice YOUR consumer demographic

Don’t forget that no matter what merchandising solution you select, the Primeur team can work with you to identify your bestsellers and create a stock holding that best reflects this.