Innovations from Sipcam

H a p p y p l a n t s a n d a ha p p y p l a n e t w i t h S i p c a m H o m e & Ga rd e n ’ s l a t e s t e c o f e c t i v e® i n t ro d u c t i o n s

Launched exclusively at Glee 2022, and scooping one of the highly coveted Glee New Product awards, Sipcam Home & Garden is proud to further introduce two exciting new additions to the leading ecofective® portfolio designed to create happy plants and a happy planet. Introducing all new Organic Superfood and Peat-Free Compost Booster.

Award-winning Organic Superfood

Joining the ever-popular ecofective® portfolio of pioneering bio-technology garden care products is the first of Sipcam’s newest innovations. All-new Organic Superfood was selected by a panel of leading industry figures as the winner of the Glee New Product ‘Growing Materials’ award at this year’s edition of the leading garden retail exhibition. Taking inspiration from the nutritional superfood market and the power of superfoods for positively impacting our wellbeing, ecofective® Organic Superfood is designed to make plants thrive by providing a complete package of essential nutrients.

With an NPK of 5-4-3, pelleted Organic Superfood is packed full of natural biostimulants, magnesium and organic matter. Each 800g box will help up to 40 plants, seedlings and potted plants thrive no matter the soil type or external conditions with six actions designed to give plants whatever they need to thrive: 1) Yields are doubled and benefit from bigger, brighter blooms 2) Strengthens against disease attack 3) Supports plants during stressful conditions including heat, drought and over watering 4) Controlled release of nutrients for long lasting support 5) Improved water retention 6) Improved root development

Peat-Free Compost Booster

Also boosting the ecofective® portfolio ahead of the 2023 season and further strengthening Sipcam’s commitment to helping gardeners make better choices for their plants and for the planet, is Peat-Free Compost Booster. Created to partner with peat-free compost suppliers, drive up the average basket spend and increase consumer engagement and confidence with peat-free growing media, this carefully balanced compost booster is full of all the essential nutrients plants need to grow within peat-free compost. It includes an NPK of 5-4-3 to enable greater growth and strong plants. Available in powder form, gardeners can easily mix it into the compost.

Like the all-new Organic Superfood, Peat-Free Compost Booster will offer six multi-actions for greener, healthier plants which will be labelled more clearly on all packagingplants which will be labelled more clearly on all packaging to help consumers at the point of sale. With weather-proofto help consumers at the point of sale. With weather-proof packaging, the Sipcam team has created something whichpackaging, the Sipcam team has created something which can be quickly and easily cross-merchandised alongsidecan be quickly and easily cross-merchandised alongside existing peat-free compost ranges.existing peat-free compost ranges.

“We are very proud to be playing our part in the protection of our planet and to be creating products thatprotection of our planet and to be creating products that make it easier for gardeners to also make the right choicemake it easier for gardeners to also make the right choice for both their plants and the environment”, says Nigelfor both their plants and the environment”, says Nigel Thompson, Head of Sales at Sipcam Home & Garden. OurThompson, Head of Sales at Sipcam Home & Garden. Our latest additions are demonstrative of this fact, and we havelatest additions are demonstrative of this fact, and we have no doubt they will appeal in the retail setting as the benefitsno doubt they will appeal in the retail setting as the benefi ts for both plants and the planet are clearly communicated.for both plants and the planet are clearly communicated.

Of course, the Glee New Product Award win supports this fact. Only days old, Organic SuperFood clearly stood outthis fact. Only days old, Organic SuperFood clearly stood out in the marketplace, with the judges remarking on not only the features and benefits but also the carefully considered packaging that is designed to offer a real point of difference in the retail environment. It’s an exciting time and we thank the judges for their belief in what we have created.”

Like all ecofective® products, all new Organic Superfood and Peat-Free Compost Booster are child and pet safe. Both products are also made using a sustainable process that reduces Sipcam Home & Garden’s carbon footprint while avoiding the production of harmful gas emissions such as methane and ammonium. To find out more about the leading product range from Sipcam Home & Garden, visit

www.sipcamhg.co.uk.