The voice of the outdoor living industry

Promoting, protecting and developing luxury outdoor living brands

Since1967, theLeisure& Outdoor FurnitureAssociation or LOFA has been theleading authorityonoutdoorliving Representing over70renowned brands, this organisation safeguards and encourages an industryestimatedtobeworth astaggering£1.92 billion in GreatBritainalone. As thevoiceofthe outdoor livingindustryfor almost 55 years now, LOFA is dedicated to benefittingits members and driving growth within theirsectorintothe future.

History

At thestart, fiveprominent outdoor leisure manufacturers pooled their collective resourcestoformanorganisation committed to supporting and promoting the commercial trading and industrial interests of its members. With aunified vision rooted in collaboration and knowledge sharing,thislong-standing network has created avibrant community that continues to promoteits members today

What we do

With aportfolio of prestigious luxuryoutdoor living brands, LOFA is theUK’sdefinitivebusinessassociation for industryexpertise and influence. Representing nine different sectors, it stands apartasthe leader in its field. Member brands havecome together to provide discerning outdoor living consumers with aunified selection of quality products and an unwavering commitment to excellence.

LOFA is proud to safeguard, foster and expand the outdoor living sector’s reputation acrossthe UK.Our mission involves championing exceptional quality products that lead in terms of safety and innovation, while promoting collaboration between industry members through building networks as well as providing invaluable resourcesonknowledge and expertise.

Our membership comprises morethan 70 of the finest brands acrossabroad range of sectors: from Garden Furnitureand Shading,Outdoor Living Accessories and Barbecues, Garden Decoration and Garden LeisureBuildings, Outdoor Heating and Outdoor Health through to Outdoor Entertainment.

Community

As an organisation, we arepassionateabout bringing our members together to create astrong and connected community.Our council comes together regularlyto collaborateontacklingcommon challenges using both major events and smaller gatherings which strengthen the brands within the industry’secosystem. Through these occasions, we encourage collaboration among like-minded companies as well as fostering shared best practices.

Knowledge, insight and expertise

The outdoorleisureindustry is amajor jobcreator,and ourmembers arededicated to bolsteringtheir brandsand people with knowledge, insight,and expertise. We stay informed on all matters relatedtobusinessand industry throughour partnerships withthe CBI(Confederation of BritishIndustry), BSI (British Standards Institution) and OPSS (Office forProduct Safetyand Standards).

OurSOLEX exhibition provides the perfectyearly platform for showcasing products while also connecting businessownersinthissector. LOFA actively supportsits membersbyprovidingup-to-date information on trade developments through Retail Reports as well as an annual

Makeyour business stand out and join the UK’s most respected outdoor leisure association. www.lofa.co.uk review- givingthemaccess to confidential datasothey canreviewhow their businessesmeasureupagainst others within thesame field

At LOFA,weare committed to upholding the highest standards of sustainability and safety.Our partnershipwithPlanetMark equipsbusinesses with themeasurabletools neededtoreduce their carbon footprints whileour comprehensive LOFA Assured initiativeguarantees all cushions sold by its members complyfullywithGovernment Fire Safety Regulations. Members enjoya wide range of events as well as access to vitallearningopportunities focused on industry-specific requirementsthroughbespoke training sessions. In addition, they canalsocount on strong networks acrossthe UK plusexcellent contacts in gardenretailcentres for expansive reach and collaborationpotential! LOFA

LOFA membersinclude:

4Season Outdoor UK, AMir Ltd, Alexander Rose, AlfrescoChef, Ascalon Designs, BBq Gourmet, Bramblecrest, Beefeater Europe, Broilking,Buschbeck Ltd, CadacUK, Camping Gaz, Celtic Spa, Charbroil, Charles Taylor,Culcita, Pit Boss, Daro, Desser,Devine Distribution, The Crop Candle Company,Europa Leisure, Extreme Lounging,Fallen Fruits, Firepits UK, Firmans Direct, Gardeco, Garden FurnitureGlobal, Glencrest Seatex, Glendale Garden &Leisure, Grakka, Hahn Plastics, Garden Impressions, Hartman UK, Hex Living,Innovators International, Instashade, Kaemingk, Kamado Joe, Kettle Interiors, Kettler,Landmann, LeisurePlan, Leisuregrow,Lifestyle Appliances, Lifestyle Garden, MazeRattan, MercerLeisure, Minster Stylish Living,Pagoda, Norfolk Leisure, Outback International, Pacific Lifestyle, Premier Decorations, Primo Grill, ProQBarbecues &Smokers, Quest LeisureProducts, RK Wholesale,Rotospa, JonartDesign, ShowpeiceDesign, Southsea Deckchairs, Summit International, Supremo,The Old Basket Supply,Tom Chambers, Traeger, Tramontina, Tripod Home, Universal Innovations, Weber,Woodlodge, and Zest 4Leisure.