4 minute read
Illumination Street celebrates the magic of Christmas
British Garden Centres group takes exclusive sponsorship of the national Christmas campaign, Illumination Street for a second year.
Launched by Broadcaster David Domoney and backed by The Daily Express, Illumination Street enjoys hundreds of entries from all over the nation, in all shapes and sizes, some for fun and others for charity. In total, Illumination Street entrants have raised over £200,000 for various charities and we’re proud to say the prize money assisted them in reaching their targets.
The campaign motivates the nation to brighten up their front gardens with the spirit of Christmas. It is designed to enhance and celebrate the magic of Christmas with lights, plants and community spirit which will coincide with National Illumination Street Week from 6th to 12th December 2021.
From the start of November 2021, the public have been entering their displays. The publicity surrounding the campaign has included Illumination Street TV, national newspaper coverage, TV news coverage, online blogs, advice, and a full package of social media platforms to encourage the nation outdoors and to engage with their community.
David Domoney, the campaign’s founder, said: “Illumination Street is a campaign that encourages, recognises and rewards the incredible efforts that homeowners and communities go to lighting up their homes and streets for Christmas. The Illumination Street national campaign, now in its third year, gives free advice and support to the nation to brighten up their front gardens, streets, and homes to spread the festive cheer that is much needed after the tough year we have all had. So many of the Christmas displays aim to raise money for charities that are close to their communities’ hearts, which adds even more magic to this time of the year, and we want to help promote and support their masterpieces by showing the nation their hard work. This is why there is also an Illumination Street Competition to find the best of the best. A good way to get started is to go on a trip to your local garden centre, which are the best port of call for advice when creating a spectacular Christmas display in your home and garden, they will give you good free advice on many aspects of outdoor illumination.”
Boyd Douglas-Davies, Director British Garden Centre Group, said “We are incredibly excited to support Illumination Street for the second year running. The campaign brings so much joy to our streets, with support from all over the country for creative displays that inject that festive feeling. The transformations are heart-warming and continue to lift our spirits after a tumultuous couple of years. Many raise money for good causes and I am really looking forward to seeing this year’s displays.”
The Illumination Street campaign will be holding a highly anticipated national competition with a substantial prize pot up for grabs. There are no special requirements to enter, it is open to the public and everyone who wants to spread the joy this festive season.
GIMA award ‘tops off’ great year for roofing specialist Onduline
Winning the garden landscaping category in the 40th anniversary GIMA awards was ‘a great way to end an outstanding year’, according to Paul Duffy, Managing Director of garden roofing specialist Onduline.
The company’s newly-introduced EASYLINE DIY roofing sheets was judged the winner by a panel of garden industry experts who praised it as ‘a versatile product, ideal for small projects’.
The award was presented during a glittering evening at the Celtic Manor Resort, Newport, hosted by entertainer and broadcaster Vernon Kay.
Paul said: “With people spending more leisure time in their gardens in the past 18 months it was the perfect time to introduce the garden retail sector to our lightweight, easy to use EASYLINE roofing sheets.
“It has created a prime new opportunity to attract value-conscious customers who are keen to upgrade their existing garden buildings sustainably, rather than face the expense of a brand-new building.
At 100cm by 76cm, EASYLINE is a compact roofing system that is perfect for sheds, studios, pet shelters and oth her garden buildings and annexes. +
WARRANTY WATERPROOFING 10 YEARS R a n ge of colours a va li a ble wit h m atchin g ridge s a nd fixi ngs It is available as an attractive free-standing PoS display that is simple to stock on a shop floor and which showcases the roofing sheets, accessories and fixings. EASYLINE is available in several bright colours and compares favourably to traditional shed felt thanks to its 10-year waterproofing guarantee and ease of installation. It is easy to transport and will fit inside the boot of an average family-sized car. Each sheet is made of 50% to 60% recycled fibres and contains no hazardous substances, making it completely safe for people and family pets. Paul added: “We have made a significant investment in 0207 727 0533 growing our presence in the DIY and garden centre retail sectors this year, building strong relationships. enquiries@onduline.net “This is bearing fruit in many different ways, and winning the GIMA award is a great way to end an outstanding year.” Onduline.co.uk For more information on Onduline’s lightweight, eco friendly and durable roofing solutions please visit -
Intense Red Intense Brown Intense Green Intense Black
