Primeur

Primeur adds another GIMA Award to their trophy cabinet

The Primeur team are still riding high after a glittering night of celebrations at the recent 41st GIMA Awards, where the team celebrated winning yet another award for its already bulging trophy cabinet.

This year, Primeur was crowned winner of the GIMA Decorative Pots & Planters category for its new-for-2022 55.5cm Flamenco planter, part of the Tierra Verde self-watering planter collection. Like all planters in the Tierra Verde collection, the Flamenco is made from recycled rubber tyres, helping to divert this material from landfill where it could take upwards of 80 years to decompose.

The GIMA judges were impressed by the Flamenco’s eco-credentials as well as the wider user benefits that rubber crumb provides including superior durability and protection from extreme weather conditions, with no fading, no cracking or rotting.

Sustainability Champions Not content with just one award, Primeur was also crowned the Sustainability Champion within the Garden Landscaping category, with its Maryland Border from the EZ Border collection.

Talking about the GIMA Awards 2022, Primeur Managing Director, Jenny Douthwaite said: “It’s an absolute honour to receive these latest accolades. Judged by a panel of leading retailers, trend experts and industry stalwarts, means that these awards have an edge that demonstrates to our customers the true value of our product offering. These latest awards are also a testament to the hard work that ‘Team Primeur’ undertake daily to ensure that we’re supporting our customers with products that appeal season after season.”

To find more about Primeur’s recycled rubber garden collections range, please contact the team on 01274 518800, email sales@primeur.ltd.uk or visit www.primeur.co.uk