Evergreen Garden Care

Miracle-Gro® has been helping UK gardeners grow bigger and more beautiful plants for over 35 years, but it’s not just plants we help to grow.

Miracle-Gro® is the number one garden care brand and consistently delivers category growth through its market leading product ranges, investment in NPD and advertising support, as well as industry-leading PR and online campaigns, partnering with celebrities and influencers to reach consumers at every stage of their shopping journey and creating growth opportunities that benefit us all.

Miracle-Gro® brand is worth over £69m RSV* In2022Miracle-Gro®delivered £9mofcategorygrowth(vs2019)*

NEW for 2023

For 2023 the entire Miracle-Gro® liquid plant food range will be updated and move to yellow bottles made from 98% recycled plastic. Having the full range in yellow bottles will enhance Miracle-Gro®’s standout on fixture, providing a beacon for the plant food category. The simplified pack designs will make it easier for shoppers to choose the best product for their needs, helping to increase conversion at fixture and drive category growth.