Why we plan for cultural arts

All of us are creative in our own lives in one way or another. Some paint or sculpt. Others sing or play an instrument. Others dance, or craft, or cook. We experience cultural expression through our youth in schools, in our faith communities, and through our unique cultural traditions. Even those of us who claim that they “don’t have a creative bone in their body” have a favorite song, movie, book, or meal.

But what does it mean to support creativity as a community or as a city? Cities across the country and the world have identified many reasons to support arts, creativity, and cultural expression. From economic development and downtown revitalization to public health, education, and even local identity itself, cultural arts can be a key contributor.

Traditionally, it is well understood that the arts can play a central part in tourism, and cities across Texas have recognized and celebrated local “cultural districts,” which draws visitors from across the region, state, country, and world. Cultural arts attractions and activities have been proven to drive trips and hotel stays, which brings more money into the community in a variety of ways. Infrastructure and activities such as public art, performing arts, heritage attractions, and more can contribute to a city’s tourism draw.

BELOW: Participatory mural at 506 Art. Photo courtesy of the artist, Cullin Lassiter

The arts and cultural expression also improve quality of life for residents. Access to cultural and creative expression helps to build better civic relationships and networks, reduce isolation, and increase pride in neighborhoods and communities. For diverse communities, cultural expression can be an opportunity for different community members to see and celebrate each other, building social cohesion.

These outcomes are positive and desirable in their own right. Additionally, from a city growth perspective, the pride and enthusiasm that creativity and cultural expression engender can help make communities more attractive to newcomers, which can increase wealth, property values, and opportunities for longtime residents and newcomers alike.