We have a remarkable history, one with deep roots dating back to 1963, with the formation of Gary Greene. From our earliest days in Houston, we have remained a brokerage leader in the real estate industry by developing relationships with our clients and our communities.
LOCAL ROOTS SINCE 1963 Our affiliation with the Better Homes and Gardens Real Estate network gives us unmatched international alliances with brokerages as well as the value of a trusted and recognizable brand around the world.
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THANK YOU Thank you for inviting me to interview with you today and for considering me as the agent to represent you and your property. I truly appreciate the opportunity. I understand you have many choices in deciding who will best serve your needs during the process. The decision you make will impact the success of your sale. It is BHGRE Gary Greene’s and my sincere objective to market and sell your home while maximizing return in the shortest amount of time. We will use our expertise and extensive marketing tools to promote your property to qualified buyers until it is sold. I promise to communicate with you on a consistent, preplanned basis. I will work diligently throughout the entire process with the principal goal of obtaining for you the highest possible price, as well as a smooth process. I am your advocate who will guide you through the entire home sale process, always keeping your best interest at heart.
SINCERELY,
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WE HAVE THE NUMBERS From our earliest days in Houston, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities. The Better Homes and Gardens® Real Estate brand was built upon a passion for the home. Sellers benefit from this well known brand through the exposure generated by millions of home searches on their website and the inherent trust of the iconic brand.
#
1
HOUSTON RESIDENTIAL SALES
$3.5B+
2021 SALES VOLUME
9K+
2021 TOTAL TRANSACTIONS
4.9K+
2021 LISTINGS SOLD
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WE HAVE THE ROOTS Locally owned since 1963, the Gary Greene name has been a part of the Greater Houston Metropolitan area real estate landscape and consistently provides high-quality representation and outstanding service to generations of home buyers and sellers. Aligning with its long-standing principles, Gary Greene also incites meaningful change through the Gary Greene Realtor® Foundation, which has given over $4 million back to the community. “We are Houston,” says Mark Woodroof, Gary Greene’s Managing Partner. “We didn’t parachute in from somewhere else. We have proudly been serving and giving back to our local communities for over 58 years.”
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WHERE BUYERS FIND THEIR HOME ®
NATIONAL ASSOCIATION OF REALTORS BUYER AND SELLER REPORT
49%
6%
knew the seller
6%
homebuilder
7%
friend, relative, neighbor
yard & open house signs
real estate agent
online
34%
2%
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ONLINE MARKETING WEBSITE EXPOSURE More than 90% of buyers begin their initial home search on the Internet. We offer an impressive online presence for your property which allows us to present your property to potential buyers across multiple platforms, locally, nationally and globally, offering you maximum digital coverage. Our listings can be found on the following websites: • GaryGreene.com • HAR.com • Realtor.com
• BHGRE.com • Zillow.com • Chron.com
• Homes.com • Listglobally.com - Syndicates listings globally to over 93 websites in over 60 countries
CUSTOM LISTING WEBSITE We generate an entire website dedicated to your listing, with all property information and our professional photography prominently displayed. We are also able to connect a myriad of marketing tools to the site including our custom property videos, tours, etc. CUSTOM VIDEO We will create a Search Engine Optimization (SEO) -friendly YouTube video of your property, complete with listing information and professional photos which will allow your listing to get maximum exposure as soon as the property hits the market. APPLICATIONS 90% of the time people spend on mobile devices is spent using apps, and engagement is up to four times better in apps than mobile web browsers. A more recent study showed 40.1% of website views come from mobile and HAR specifically has over 50%. Our listings can be found on the HAR App, Zillow App, Homes.com App, Realtor.com App, Trulia App, and The Houston Chronicle App.
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ONLINE MARKETING DIGITAL BOOST Our digital advertising also includes deploying campaigns targeting users based on characteristics exhibited in their browsing habits which allows us to get your home in front of the right buyers as quickly as possible. Our strategies are crafted to target home buyers with appropriate demographics across a wide array of online networks.
SOCIAL MEDIA We launch your listing on Facebook, Instagram and Google with a unique approach to maximize your exposure at the critical time when your listing hits the market. This enhanced multi-day campaign is geographically targeted to expose the listing to potential home buyers searching in your market.
EBLASTS Our online marketing involves emailing appropriately designed content to consumers. Through our technology platform, targeted marketing is sent to potential buyers in your market area as well as to ® area Realtors .
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ONLINE GLOBAL REACH Since 1963, Gary Greene has been committed to service excellence across Houston’s eight county region and ® beyond. In addition to our regional presence, we are affiliated with the Better Homes and Gardens Real Estate Network. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver ® locally. As an affiliate of Better Homes and Gardens Real Estate, we have the resources to market your property to the highest possible number of potential buyers. With our global reach, we expose your property to buyers on six continents ensuring more eyes on your property. When your home is posted to our website locally, it is immediately promoted to over 90 website portals, 60+ countries and over 160M potential buyers. ARGENTINA AUSTRALIA AUSTRIA BELGIUM BULGARIA CAMBODIA CANADA CHILE CHINA COLOMBIA DENMARK ESTONIA
FRANCE FRENCH POLYNESIA GERMANY GREECE HONG KONG INDIA INDONESIA ITALY JAPAN LAOS LATVIA LUXEMBORG
MACAU MALAYSIA MEXICO MOROCCO MYANMAR NETHERLANDS NEW CALEDONIA NEW ZEALAND PANAMA PAPUA NEW GUINEA PERU PHILIPPINES
POLAND PORTUGAL QATAR ROMANIA SENEGAL SERBIA SINGAPORE SLOVAKIA SOUTH AFRICA SPAIN SWEDEN
SWITZERLAND TANZANIA THAILAND TUNISIA TURKEY UKRAINE UNITED ARAB EMIRATES UNITED KINGDOM URUGUAY VENEZUELA VIETNAM
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THE REAL ESTATE COMMUNITY Because statistics show that a large amount of home buyers facilitate their home search and purchase through a real estate agent, it is important that we market your listing to as many real estate professionals as possible.
THE GARY GREENE REACH - ACCESSING OUR VAST INTERNAL NETWORK Your home is presented and discussed in detail at our weekly sales meetings, with a visual walkthrough via a digital tour by our Gary Greene network of agents. Being #1 in transactions in the market area, our digital tour ensures that your property is being previewed by agents with the largest market share.
PERSONAL NETWORKING In addition to providing detailed information and professional photos of your property ® ® on MLS , which reaches more than 26,000 Houston area Realtors ; we pride ourselves on going above and beyond by personally connecting with agents who have listed or sold a home in your market area within the past 12 months.
BROKER OPEN HOUSES At your discretion, a special open house preview showing for brokers and agents will allow them to personally tour the property, both in person and virtually, and become familiar with it for possible presentation to their own clients, as well as visit with your listing agent to discuss specifics.
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RELOCATION CONNECTIONS Your property’s new owner might be someone moving to the Greater Houston Metropolitan area as a result of a transfer or a new job. With many Fortune 500 companies and an expanding global presence, corporate relocations are a great source for potential buyers. Better Homes and Gardens Real Estate Gary Greene remains the oldest relocation brokerage in Houston and has been relocating buyers and sellers in and out of the Greater Houston area for over 57 years. We are a principle broker in the Realogy Advantage Network (formerly Cartus Network), the industry leader in global mobility, and are proud of our affiliation with over 60+ other relocation management companies. Our reach covers the entire Houston MSA (9,444 sq. miles) along with 10 counties. We actively participate in the major national mobility organizations, relationships that benefit our sellers and help secure significant group moves. We have been a selected broker for group moves such as ExxonMobil, XTO Entergy, Shell, Sabic, Westlake Chemical, McKesson Pharmaceuticals, BP, The Williams Company, Murphy Oil and many more, and since 2019, we have processed over 9,500 referral authorizations.
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YARD SIGNS & OPEN HOUSES ®
The Better Homes and Gardens brand is a trusted and recognized institution, which extends beyond real estate with an audience of over 40 million consumers engaged 365 days a year. Our brand resonates with buyers when our sign is placed in your yard. Once our branded sign is displayed, it is important to make your home available for consumers to tour. Public open houses, both in-person and virtual, are held and scheduled (at your discretion) on selected dates. IN-PERSON PUBLIC OPEN HOUSES Your home should be made-ready for the public open house as you would for any showing by keeping the exterior and interior in impressive condition. We will arrive early to place open house signs, turn on all lights, open window coverings, adjust interior temperature, etc. At the conclusion of the public open house, your home will be left as it was found; we will provide feedback, and follow-up with visitors about a second showing or offer. VIRTUAL PUBLIC OPEN HOUSES Like in-person open houses, your home should be made-ready and kept in impressive condition. We will arrive early to set up and make any adjustments needed and will conduct the open house virtually. We will also return the home to the condition it was found, provide feedback, and follow-up with visitors about a second showing or offer. PUBLIC OPEN HOUSE PROMOTIONS Your open house will be promoted on GaryGreene.com, HAR.com, Zillow.com, Realtor.com and all of their corresponding apps. If in-person, there will also be strategically placed open house signs to draw prospective buyers. If virtual, buyers will be able to attend the virtual open house on several technology platforms and view the recorded virtual open house at a later date.
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FRIENDS, RELATIVES & NEIGHBORS Gary Greene has an award-winning, in-house graphics and marketing department skilled in the preparation of effective marketing materials and tools made available to all buyers, including your friends, family, and neighbors. CUSTOM LISTING WEBSITE We provide an entire website dedicated to your listing, with all property information and our professional photography prominently displayed, which is easily shared with friends and family. We are also able to connect a myriad of marketing tools to the site, including our custom property videos, tours, etc.
CUSTOM RESIDENTIAL MAILINGS We create a custom, professionally designed “Just Listed” postcard which is mailed directly to your nearby neighbors alerting them that your home is active on the market. By using smart technology we are better able to pinpoint the recipients, which ensures we are marketing your home as effectively as possible.
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LUXURY MARKETING PROGRAM Better Homes and Gardens Real Estate Gary Greene has been representing luxury homebuyers and sellers in the Houston market area with great success since 1963. We have in-depth knowledge of the market and are proud to bring the distinctive legacy of our brand to the sale of your property.
• BHGRECollection.com - is a central repository for our most exclusive listings, represented by Distinctive Collection real estate professionals across the country. Your property will take its place among this impressive collection, ready to be showcased to affluent prospects. • WSJ.com - reaches an audience of 42M digital readers per month with the average household income of $242K+ and average net worth of $1.4M+ • RobbReport.com - reaches an audience of over 2.1M with over 3M in unique page views with the average household income of $480K+ and average net worth of $3.1M • Listglobally.com - reaches over 160M potential buyers in over 61 countries
social
online
ADVERSTISING
• PaperCity - reaches over 270K readers in the most affluent Houston neighborhoods • Houston Modern Luxury - reaches over 160K readers in the most affluent Houston neighborhoods • Town and Country - Better Homes and Gardens Real Estate Distinctive Collection runs a full page ad 3x year in the national luxury publication • Distinctive Collection National Luxury Magazine • Facebook - strategically targeted sponsored ads • Instagram - strategically targeted sponsored ads • Twitter - strategically targeted sponsored ads
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LUXURY MARKETING PROGRAM Better Homes and Gardens Real Estate Gary Greene has been representing luxury homebuyers and sellers in the Houston market area with great success since 1963. We have in-depth knowledge of the market and are proud to bring the distinctive legacy of our brand to the sale of your property.
property & events
PRINT MATERIALS • • • •
Custom 8 or 16 Page Property Brochure Custom Feature Sheets Custom Just Listed Postcard Custom Broker Open House Invitations
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COMMUNICATION & FEEDBACK Our communication with you, the seller, is critical to an exceptional selling experience. You will be contacted via your preferred method with feedback, reports, and comments on a regular basis. ACTIVITY REPORTS We will provide periodic activity reports that detail all marketing and advertising efforts. The reports will include open houses, showing activity and comments from prospective buyers and their agents, as well as a neighborhood market activity report that includes a list of comparable properties on the market that are active, pending, or recently sold. Also, a digital activity report will be provided, outlining the online traffic being driven to your property. OBJECTION VS CONDITION It is important to differentiate between possible objections and conditions regarding the property. • An objection is a feature or state that can be adjusted or corrected. Common objections: outdated paint or wallpaper, carpet in disrepair, landscape in need of sprucing, etc. • A condition is a feature that can’t be changed or altered. Common conditions: property located on a busy street, property backing to commercial property, located in a flood plain, etc. ADVICE AND ADJUSTMENTS Armed with the knowledge of the difference between objections and conditions, we will review and consider all market activity and feedback provided by prospective buyers and their agents and will share suggestions based on all pertinent information so you are armed with the best information to make informed decisions along the way.
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COMPETITIVE POSITIONING Approximately 80% of market activity occurs during the first six weeks and proper “market value” pricing results in greater exposure and an increased probability of a quick sale. An overpriced home may experience fewer showings and can miss this first six week surge of opportunity and may ultimately be overlooked.
AVG. DIFFERENCE BETWEEN LIST PRICE AND SELLING PRICE BY LENGTH OF TIME ON MARKET*
-1.90%
-3.60% 4 - 12 Weeks
Less than 4 Weeks
MARKET ACTIVITY OVER TIME A C T I V I T Y
-5.60%
13 - 24 Weeks
-8.90%
More than 24 Weeks
VALUE OF COMPETITIVE POSITIONING LIST PRICE IN RELATION TO MARKET
1
2
3
4
5
WEEKS ON MARKET
6
7
8
9
+15% +10% +5% -5%
% OF BUYERS WHO WILL VIEW PROPERTY
MARKET
10% 30% 60% 85% 95%
*Based on NAR Homebuying and Selling Survey
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PREPARE Together, we will tour your home to prepare a detailed summary of the interior and exterior areas of the property. Since first impressions are lasting, we will suggest improvements to enhance the marketability of your home and ensure that it will compete more favorably with other homes in the marketplace.
show organize
stage
polish
THE FOLLOWING IS A LIST OF SOME OF OUR TYPICAL RECOMMENDATIONS: • • • • •
Evaluate how your home looks from the street. Curb appeal is paramount and the first impression. Cut and trim the lawn and get landscaping in top condition, adding new plants and color as necessary. Consider painting the front door, replacing the mailbox and doormat to freshen the entrance. Paint any part of the house that needs it. Clean walls and windows, inside and out. Repair screens and windows so they show and work properly.
• • • • • •
Neutralize the home of any pet, smoking or cooking odors. Make sure the home smells fresh and clean. Repair any plumbing leaks and repair or replace any unsightly caulking around tubs and sinks. Clean carpets and patch or replace if necessary. Wax floors where appropriate. Make rooms appear larger by storing or removing excess furniture. Replace any items that are of a permanent nature (light fixtures, etc.) but will not be a part of the sale. If you have a pool, make sure it sparkles.
• • • • •
Organize closets to show off storage space. Remove unnecessary items from kitchen cabinets to show off their spaciousness. Impress with a spotless and uncluttered kitchen. Clean appliances and keep in good working condition. Clean garage and storage areas.
• • • • •
Keep interior in impressive condition and at a comfortable temperature. Open window coverings and turn on lights. Lamplight is more pleasant than harsh overhead lighting. Make sure all light fixtures and lamps are working properly. Keep all pets and children out of the way during showings. Show off all rooms, including the attic and storage space, to their best advantage.
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SHOW Better Homes and Gardens Real Estate Gary Greene utilizes ShowingTime to schedule and manage showings. ShowingTime is the leading showing management and feedback service provider in the real estate industry. With 24/7 availability, agents and sellers can receive optimal service any time of the year. Using ShowingTime can result in more showings, a higher feedback response rate and a better home-selling experience. ShowingTime addresses all aspects of the home selling process, starting with bringing each showing request to sellers’ fingertips, sending notifications when a showing is complete, tracking showing activity on a listing(s), and consolidating all feedback and activities in easy-to-read infographics. As a seller, you can take advantage of the My Home by ShowingTime mobile app and web experience, which makes it easy to manage and take part in the home-selling process. BY DOWNLOADING THE MY HOME MOBILE APP, YOU CAN: • • • •
Confirm/decline showing requests See all upcoming appointments Review your home’s showing and feedback activity Adjust your notification preferences
SHOWING FEEDBACK We will contact each buyer’s agent and/or prospective buyer for feedback to discuss the interest level, answer any questions, address buyer concerns, and encourage scheduling a possible second showing of the property. We can also determine what impression your home may have made on the buyer and/or agent and take action on any suggestions or recommendations that might better market your home.
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AFTER THE CONTRACT IS SIGNED 1. 2. The Earnest Money Contract (EMC) is signed. ®
3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
The Realtor Associate will “open title” at the title company named in the Earnest Money Contract, and the title company will deposit the earnest money check. If the amount of the earnest money is greater than $5,000, and will be held for an extended period of time, you may request it be placed in an interest bearing account. Seller receives Option Fee as per terms of EMC and deposits.
Buyer schedules property inspections and contacts insurance agent, paying close attention to the Option Period, if applicable, as defined in the EMC. Buyer makes loan application with their selected mortgage lender according to the time specified in the EMC and delivers documentation requested by lender. The mortgage lender will begin processing the loan by: a. ordering an appraisal of the property; and b. verifying prior loan history, employment and financial position. Simultaneously with the loan processing, the title company will research the title and send their title commitment to the buyer, seller, Realtor® Associates, attorneys, and mortgage lender. The title company will act as a neutral 3rd party, escrow agent and title insurer. The escrow agent will coordinate with all entities to receive the following information for closing: a. invoices and loan documents from the buyer’s mortgage lender b. buyer’s hazard insurance from the buyer’s insurance agent c. tax certificates d. survey Once the buyer’s loan and title are approved, the closing date is coordinated between all parties. Buyer and seller contact utility companies to transfer service to buyer. Note: the seller does not turn off utilities until the home is sold. The title company will prepare a closing statement with charges to both buyer and seller, usually available for review the day prior to closing. Parties sign closing papers and title transfers from the seller to the buyer upon funding. The above procedure averages approximately 30-45 days. If the buyer’s credit is rejected or he cannot qualify for the payments, the contract is cancelled and the buyer’s earnest money is returned if all parties agree to the release. Contracts may be contingent on inspections and buyer’s ability to qualify for payments. The house must appraise satisfactorily and the title should be clear. Therefore, buyer and seller should not make definite plans until all contingencies have been removed.
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CONTRACT TO CLOSING You and Better Homes and Gardens Real Estate Gary Greene n
Gary Greene helps negotiate the offer.
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Buyer and seller agree on price and conditions.
n
The buyer orders mechanical and general inspections.
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The listing or selling agent sends signed earnest money contract to title company.
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Buyer makes loan application (if applicable).
CONTRACT
LOAN
Your Title Company
Your Mortgage Company
Receives executed contract and earnest money check (which is cashed)
Verifies all financial information on buyer
Begins title work and tax information
Orders, receives and reviews appraisal and property survey
Abstractor begins title search
Compiles loan package and submits to underwriter
Examiner verifies title
Loan is rated by underwriter
Issues title commitment Closer reviews title commitment and notifies all parties of any defects Title company forwards title commitment to lender and Gary Greene Title company receives closing instructions from lender Closer consolidates all closing documents CLOSING OCCURS Title company sends signed documents to lender for final approval
Collects and packages additional materials as requested by underwriter Repackages and resubmits to underwriter Loan is approved Prepares and delivers loan documents and funds to title company Gets Buyer approval Orders flood certificate REVIEWS FINAL, SIGNED DOCUMENTS SENT FROM TITLE COMPANY
FUNDING 1. All documents are recorded in the county clerk’s office. 2. Title policy is sent to the Mortgagee and the owner.
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HELPFUL TERMS ASSESSED VALUE: Estimate of property value SURVEY: Required by the lender, a process by a public tax assessor used as the basis for whereby the property is measured and a scaled ADJUSTABLE-RATE MORTGAGE (ARM): calculating property tax. blueprint of the land and its property lines, Mortgage loan in which the interest rate of a structures and easements are drawn. home may vary at specific intervals during the CLOSING: The final step in the sales agreement where property ownership is loan term. TITLE: A document that refers to the ownership transferred from seller to buyer. of a particular piece of property. AMORTIZATION: A payment plan by which CLOSING COSTS: Fees and expenses, other the borrower gradually reduces the balance of TITLE INSURANCE: Policy that protects the the mortgage by making monthly payments of than the cost of a property, charged to transfer holder from any loss resulting from defects in ownership. principal and interest. the title. EARNEST MONEY: A down payment the buyer CAP: The maximum interest rate on an gives the seller up front as a show of good TITLE SEARCH: Research of public records to adjustable rate mortgage that may be charged. faith, indicating the buyer’s intent to purchase identify ownership, liens and encumbrances the property. CONVENTIONAL LOAN: Any mortgage loan affecting the property. other than a governmental loan. ESCROW: 1. Arrangement between a buyer and seller REAL ESTATE TERMS FIXED RATE MORTGAGE: Mortgage loan to place the down payment and other monies in which the interest rate will not change AGENCY: A term used to describe the legal or documents with the third party until the throughout the duration of the loan. relationship between a seller and a broker, or a completion of the contract closing. buyer and a broker. 2. A portion of the monthly mortgage is GOVERNMENTAL LOAN: A mortgage loan placed in an escrow account to pay taxes and AGENT: Term used to describe a real estate guaranteed or insured by a government mortgage insurance. agency such as the Veteran’s Administration salesperson licensed by the state who, under (VA) or the Federal Housing Administration the supervision of a broker, represents a buyer HOMEOWNERS INSURANCE: Also called (FHA). or seller in the purchase or sale of a home. hazard insurance, covers physical damage to the property, as well as theft and personal BROKER: A person licensed by the Texas Real POINT: One percent of the loan amount paid liability. It does not cover flooding; flood Estate Commission who acts as the fiduciary to the lender, usually in exchange for a lower insurance must be purchased separately. agent of the seller or buyer in a real estate interest rate on the loan. transaction. INSPECTION: Service performed by an PRINCIPAL AND INTEREST PAYMENT (P&I): inspector to identify any possible structural or BUYER AGENCY: Agency relationship in which The monthly payment of interest charges and mechanical problems. a buyer contracts with a broker to represent part of the principal loan balance. With taxes LISTING CONTRACT: An agreement between the buyer’s interests in real estate transactions. and insurance included, this makes up the ® a homeowner and an agent authorizing the monthly mortgage payment (PITI). MULTIPLE LISTING SERVICE (MLS): A agent to offer the owner’s property for sale. computerized list of all properties for sale by PRIVATE MORTGAGE INSURANCE (PMI): A member brokers. policy that protects the lender in the event of MARKET VALUE: The highest price a buyer would pay and the lowest price a seller would REALTOR®: A licensed agent or broker who default, and insures repayment of the loan accept. in case of the borrower’s death or disability. is a member of the National Association of ® PMI is generally required if the buyer’s down Realtors , through local affiliates such as OPTION: A real estate option is a specially ® payment is less than 20 percent of the Houston Association of Realtors. Realtor designed contract provision between a buyer purchase price or appraised value. membership is voluntary and represents and a seller. The seller offers the buyer the option to buy a property by a specified period a commitment to the highest levels of professionalism. of time at a fixed price.
MORTGAGE TERMS
CONTRACT/CLOSING TERMS
SELLER OR OWNER DISCLOSURE: Legal APPRAISAL: The opinion of an appraiser in estimating the market value of a home; usually requirement that the seller disclose in writing any known defects or repairs that have been required by a mortgage lender. made to the property.
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