OUR LOCAL ROOTS
“We are Houston. We didn’t parachute in from somewhere else. We have been serving and giving back to our local communities since 1963.”
-Mark Woodroof, Chief Executive Officer
Locally owned since 1963, the Gary Greene name has been a part of the Greater Houston real estate landscape and consistently provides high-quality representation and outstanding service to generations of home buyers and sellers. Aligning with its long-standing principles, Gary Greene also incites meaningful change through the Gary Greene Realtor ® Foundation, which has given back over $4 million to our communities.
#1 Houston Residential Sales
$3B Volume • 8.9K Transactions • 1,200+ Agents
From our earliest days in Houston, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities.
This is success you can leverage.
OUR PARTNERSHIP
we succeed when you succeed investing in your growth dedicated team
At the heart of our partnership with you is an awareness that your growth, your success, and your happiness is our own. We succeed when you succeed.
We invest in the very best technology, high level coaching, and talented award-winning marketing team. By providing the best business building resources, we are creating an environment that allows our agents to thrive and reach new levels of success.
We have a dedicated team of professionals ensuring that you have the resources and tools to create a superior client experience which creates raving fans. Whether its Relocation, the Gibraltar Partners, or the Marketing staff, our team knows that when you look good, we look good.
non-competing support
Top level local leadership is on site to solely support our team of agents grow their practice. With noncompeting support the focus is on your growth, your business, and your success.
Our affiliation with the Better Homes and Gardens Real Estate® network gives you unmatched international alliances with brokerages as well as the value of a trusted and recognizable brand around the world.
OUR VISION
support technology coaching marketing
PROFITABILITY & EASE
TECHNOLOGY
“We are a tech-enabled full-service real estate brokerage. We know that the right technology can be leveraged to build a more productive, efficient and profitable business.”
-Matt Woodroof, Chief Operating Officer
In today’s rapidly changing technology environment, you need a partner that is committed to staying on the cutting edge. At Gary Greene, we make sure that you always have the latest in technology support to sustain and grow your real estate practice.
TECHNOLOGY impact gnet roadmap
IMPACT is your primary technology platform, powered by kvCORE. We have customized our digital platform to integrate contact management, marketing support, web presence, social media and automatic listing promotions which drives lead generation, conversion and agent productivity.
We invest in the very best technology, high level coaching, and talented award-winning marketing team. By providing the best business building resources, we are creating an environment that allows our agents to thrive and reach new levels of success.
GNET is your company intranet and is your place to connect with the vast Gary Greene network. Through our mobile application you can easily stay in the know and get real time alerts on company and office announcements, training, and buyer and seller matches.
Xpressdocs is your online ordering platform for print materials. It is fully integrated with HAR and your smart CRM, IMPACT. You can customize and build materials quickly and easily for listings and lead generation.
Docusign Rooms is your broker-paid secure transaction management system. This recognizable and trusted electronic signature platform is fully integrated with your IMPACT smart CRM and allows you to access fillable forms and manage executed documents.
Microsoft 365 is your broker-paid suite of web-based productivity tools. It is a collaborative environment that includes secure email, personal calendaring, and document creation and storage.
IMPACT
smart crm marketing autopilot custom websites
Fully integrated client relationship management tool to organize and maintain your database. Seamlessly integrated with marketing resources. With artificial intelligence, lead validation & scoring, this system works for you.
IMPACT delivers effective, relevant, as well as timely campaigns automatically to both new leads and personal sphere contacts for higher response and lead conversion.an environment that allows our agents to thrive and reach new levels of success.
Beautiful and modern websites with real-time IDX home search, robust community pages, home valuation pages, and custom squeeze and landing pages to maximize lead capture.
lead generation listing promotion task management
IMPACT provides the most comprehensive and effective lead generation tools available. These tools allow you to generate new leads organically, nurture existing leads or garner leads with built-in paid advertising.
Seamlessly promote all your listings from one central location with built in social media marketing to maximize exposure while capturing new leads.
Daily auto generated prompts to keep you on track with calls, texts, and tasks for a high level of e clients, sphere and leads.
GNET
coming soon & buyer needs calendar on-demand collaboration
Leverage the size and success of the Gary Greene Network with your company-wide intranet for your pre-MLS Listings and Buyer Needs.
Access your training, events, meetings, and continuing education schedules in our company and office calendar. You can sync events to your personal calendar.
Connect easily with team members to share resources, collaborate on initiatives, and stay connected.
mobile app mobile app
mobile app
Real-time alerts sent to your cell phone, company announcement notifications, and agent forums that you can access on the go on the GNET mobile application.
Real-time alerts sent to your cell phone, company announcement notifications, and agent forums that you can access on the go on the GNET mobile application.
Real-time alerts sent to your cell phone, company announcement notifications, and agent forums that you can access on the go on the GNET mobile application.
ROADMAP
business planning source tracking & system design pipeline management
Roadmap allows you to digitally assess your previous year’s business, and architect your plan for the coming year. Set income goals, plan benchmarks for success, and map out the systems to get you there.
Map out all your lead generation systems, activities and daily tasks in Roadmap. Tracking business sources within Roadmap allows you to understand what is working and where there are opportunities to improve.
Shifting the focus to upcoming business is a critical part of agent success. Roadmap allows you to track pipeline, manage lead follow up, and improve conversion.
profit & loss coaching support
Roadmap provides a comprehensive and simplified way to track all of your business expenses, commission income and annual profitability.
Coaching on the local and corporate level supports you in the execution of your Roadmap.
XPRESSDOCS
impact integration
Execute the marketing that supports the systems you have laid out in Roadmap with the convenient and seamless integration between your IMPACT Smart CRM and your print marketing platform –Xpressdocs.
har integration automated programs
Being mindful of the time sensitive nature of property marketing, Xpressdocs integrates with HAR to pull property images and description in real time, allowing you to build brochures, flyers, and postcards with ease and speed.
Whether you are executing a mail campaign for a geographic farming effort, or to stay top of mind with your sphere and past clients, Xpressdocs has the set-it-and-forget solution.
customization customization
customization
While there are extensive templated resources available to you for all audiences, any custom branded materials are made available to you to build on demand within Xpressdocs.
While there are extensive templated resources available to you for all audiences, any custom branded materials are made available to you to build on demand within Xpressdocs.
While there are extensive templated resources available to you for all audiences, any custom branded materials are made available to you to build on demand within Xpressdocs.
COACHING
“It’s more than an individual transaction. We are here to suppport our team members in growing a thriving real estate practice.”
-Linsey Ehle, Vice President of Productivity
Equipped with the strategic minds of nationally trained coaches, Gary Greene is invested in providing proprietary business planning tools, one-on-one coaching, and local support from the top down in helping you build your real estate business.
COACHING
Real estate coaching and training is never a one size fits all. Our personalized approach is tailored to your unique skill-set, personal network, and financial budget. Your local coaches will help you build a plan that works for you.
During Coaching Corner, Linsey Ehle, our nationally trained coach, takes a deep dive into various skills, systems, and dialogues. This weekly, live coaching call is every Monday morning. It ensures that your week starts powerfully and keeps you up to date with the latest industry trends and information to build your business.
The Learning Portal is your online university where agents access system and skills coaching, dialogues, and technology training on-demand. This broker paid service allows agents to connect with high level coaching at their convenience.
roadmap road to the top
Roadmap allows you to work closely with your coach to map your systems, execute your plan, and track your progress. This tool, coupled with the customized coaching support, allows you to strategically grow your business.
Road to the Top is Gary Greene’s annual initiative that focuses on supporting our team as they kick start their business in the new year. This program provides a higher level of support, increased accountability, and a collaborative environment for high execution.
MARKETING
“We love what we do and it shows. Our image will be your image and at Gary Greene - we do it right. ”
-Elizabeth Heckeroth, Director of Marketing
Gary Greene’s award-winning in-house marketing department offers strategic planning, creative direction, graphic design, advertising coordination, professional copy writing, print and digital services. Utilizing our turn-key ordering platform, we deliver effective, strategically and professionally designed marketing collateral.
MARKETING YOU
local in-house team on-demand design customized materials
Gary Greene’s awardwinning marketing team has a deep background and vast experience in the real estate industry. We are dedicated to providing agents materials that are in-line with the strategies and systems that create a successful business.
Our team of professional graphic designers create collateral for all facets of your business. Through our user-friendly ticketing system, agents request designs and the team works quickly and efficiently to deliver thoughtful and effective materials.
Understanding our agents serve different markets and clientele, our team is available to collaborate on the ideation and creation of custom marketing materials. Working closely with local and corporate leadership, we offer beautiful and strategic collateral and personalized marketing plans.
xpressdocs automated campaigns market reports
Our marketing ordering platform, Xpressdocs, ensures the easy execution of your marketing systems. Fully integrated with your contacts in our smart CRM, you’ll be able to easily deploy marketing assets for lead generation.
Our automated campaigns in Xpressdocs and IMPACT, makes life easier and allows you to set your marketing efforts on autopilot. These effective and strategically designed campaigns take the guesswork out of messaging for your leads, sphere of influence, and geographic farms.
Gary Greene’s modern and professional digital market reports are generated monthly. These reports allow our agents to showcase their local knowledge and expertise to their network and geographic farm. These reports can be shared easily through social channels, email, or over text messages.
MARKETING YOUR LISTING
impact automated digital ads automated property video
Within 24 hours of activating your listing in the MLS, our fully integrated IMPACT platform launches a strategic marketing Playbook. This Playbook guides you through the process of initiating a wide range of marketing assets to promote your listing.
Take advantage of automatically created listing advertisements that not only effectively promotes your listing, but also works as a lead capture tool for client acquisition. You will be able to easily execute an online advertising campaign, track results, and send seller reports with ease.
IMPACT will have your property video available and ready to use within 24 hours, and automatically pushed to the BHGRE Gary Greene YouTube channel. You can also share this video asset on social channels, email campaigns and with your seller to share with their own social network.
automated property website
Each listing will have its own stand-alone website. Each site is mobile friendly, displays full screen property images, property description, school and local information, and has multiple ways to generate potential leads.
gary greene reach global reach
Leverage the vast Gary Greene network to promote your listing. Utilize GNET while preparing your listing for the market and access your local team of agents during the launch and ongoing promotion.
The Greater Houston market is known for its diversity, and we ensure that we are able to reach that buyer demand. Through Better Homes and Gardens Real Estate® and the Realogy Network, your listing will be promoted internationally to over 90 portals and to 160 million potential buyers.
LUXURY MARKETING
robb report wall street journal
Your luxury listing will be on RobbReport.com which reaches an audience of over 2.1 million readers with an average net worth of over $3.1 million. Additionally, Robb Report garners over 3 million unique page views.
Your luxury listing will be on WSJ.com which reaches an audience of 42 million digital readers per month with the average net worth of over $1.4 million.
distinctive collection luxury collateral
Your new luxury listing will be beautifully displayed on BHGRECollection.com which is our exclusive nation-wide property showcase. In addition to the BHGRE Collection website, you will have access to our national luxury magazine, as well as Gary Greene’s own local digital publication.
Impress your seller with modern, elevated, award winning design that is a true extension of the sophistication and luxury of their home. You will be able to access a portfolio of materials and marketing resources that inspire confidence amongst the most discerning sellers.
SUPPORT
“We know that timely answers to urgent questions is a crucial part of supporting our agent team. We are focused on making sure that you have access to the right answers when you need them most.”
Chaille Ralph, Vice President of Operations
At Gary Greene, we provide the best training, resources, and support to our agents to ensure the best for their clients. As our partnership model goes, we succeed only when you succeed.
SUPPORT
education relocation the gibraltar group
Gary Greene is committed to providing high level educational courses to mitigate risk, increase agent industry knowledge and to stay in front of the ever-changing real estate landscape.
Gary Greene is a preferred network broker for all major relocation management companies, and we have always been a critical part of Greater Houston relocation. Our in-house team is dedicated to assisting Gary Greene’s relocation clients and agents throughout their transactions.
Our partnership with The Gibraltar Group provides a one-stop shopping experience that your clients crave. This partnership supports you in delivering a high level of services to your clients and ensures they become raving fans and future sources of repeat and referral business.
local leadership local corporate leadership local executive leadership
Your local leadership is the foundation of support. Whether its coaching, administrative, technical or transaction related questions, you can count on your local team.
From high-level marketing efforts to implementing tactical business systems, your local corporate leadership is accessible for your strategic business initiatives.
Many members of our local executive leadership team have assumed governing and leadership roles on industry boards, panels and committees participating on local, state, and national levels. These wellknown and well-respected leaders have over 150 years of collective industry experience.
EDUCATION
skills training continuing education designations
Whether a seasoned professional or newly licensed, access to the highest level of training for industry tools and technology is crucial to agent productivity and efficiency.
Gary Greene is one of few brokerages in the state that is a licensed TREC provider of Continuing Education (CE) courses. As an agent benefit, complimentary CE Courses are provided regularly for education and license renewal.
BHGRE Gary Greene has partnered with the National Assocation of Realtors®, Texas Realtors®, and private educators to bring you opportunities to earn accredited designations and certifications. These designations indicate an expanded level of industry education and professionalism.
essentials risk management
Essentials is Gary Greene’s comprehensive training program for new agents. Through Essentials, agents can meet the leadership team, connect with department leaders, learn about lead generation, and gain skills which set them up for success as they launch their real estate practice.
Gary Greene is committed to supporting you in mitigating risk as you navigate the complexities of the real estate transaction. This is done through risk management learning opportunities and the support of experienced management.
RELOCATION
realogy advantage network preferred broker local in-house support
The Realogy Advantage Network, formally known as Cartus, is the largest relocation management company in the world. We have achieved Platinum status, and we are one of the select few preferred network brokers in the Houston area.
Gary Greene is a preferred network broker for all major relocation management companies, and we have always been a critical part of Greater Houston relocation. If there is a major move in or out of the area, odds are good that Gary Greene is involved.
Our large, full-time team is dedicated to assisting Gary Greene’s relocation clients and agents throughout the transaction. Our local team is your relocation liaison and provides guidance and support to successfully navigate the requirements of a relocation transaction.
local in-house training
Your local team also provides the training needed to satisfy the requirements of the relocation management companies. In addition to satisfying those requirements, this frequently offered training also provides Continuing Education accreditation for the Texas Real Estate license renewal.
THE GIBRALTAR GROUP
insurance mortgage
Gibraltar Insurance is your insurance resource with a tremendous amount of local insurance experience and over 25,000 customers served. They are providers of home, renters, flood, commercial, and auto insurance for you and your clients.
Gibraltar Mortgage Services is our local partner committed to providing a smooth, stressfree mortgage solution. Your local representative is available to prequalify your buyers, provide credit repair solutions, and answer your mortgage questions.
title
Through our partnership with Texas American Title, Gibraltar Title Insurance Services has insured over $1Billion+ since 2016. With a one day or less average turnaround time on title commitments, they believe in providing a superior level of service to our agents.
LOCAL LEADERSHIP
toni
nelson BRANCH MANAGER
Nelson joined Gary Greene in 2006 and has over 36 years of experience in the real estate industry. As a Bay Area branch manager, Nelson oversees the sales activity within the office and market areas; which includes recruiting, leading, coaching and training sales associates.
wyatt langford CAREER DEVELOPMENT COACH
Committed to the overall success of our team, Langford works hand-inhand with our agents as a career development coach. Using our in-house proprietary tools, Langford is dedicated to providing high-level coaching and unparalleled support to the Bay Area office.
danielle rodriguez LOCAL AGENT SUPPORT
Rodriguez, a “jack of all trades”, has extensive experience in the real estate industry. Providing office support, she helps agents by guiding them around robust company and industry technology and marketing tools. Rodriguez ensures the office runs efficiently and agents have what they need to be successful.
reagan anderson
OFFICE
COORDINATOR
Providing additional personalized support to the office, Anderson ensures the office runs efficiently and agents have what they need to be successful. With an attention to detail and a passion for going the extra mile, Anderson works closely with agents and assists with daily tasks.
elizabeth heckeroth kristen brown-winding dianne mccoy DIRECTOR OF MARKETING DIRECTOR OF RELOCATION DIRECTOR OF EDUCATION & COMPLIANCE
Heckeroth, Gary Greene’s Director of Marketing, is instrumental in the strategic planning and creative direction of the brokerage. Since joining the industry in 2010, Heckeroth has won numerous national marketing awards for brand building, interactive media, and consumer materials.
Joining Gary Greene in 2013, Brown has been instrumental in growing and developing the relocation team to an award-winning department. Solidifying Gary Greene’s place as the preferred Greater Houston Area brokerage, Brown has led the team to win numerous prestigious national and international awards.
Award-winning real estate educator and TREC instructor, McCoy provides classes, offers license renewal courses, and acts as liaison with legal counsel. As a compliance officer, she is at the forefront of the industry keeping agents updated on the most recent and relevant industry changes.
laura jensen
SOURCED BUSINESS
Jensen joined Gary Greene in 2006 and has over 36 years of experience in the real estate industry. As the Director of Competitive Intelligence, she delivers comprehensive market data to the company which provides competitive advantages in the markets our agents serve.
DIRECTOR OF PROJECT
MANAGEMENT
ally quiroga DIRECTOR OF BROKER
Quiroga, previously a Senior VP for Citibank, has extensive experience in Project Management. Focused on large-scale company initiatives, she manages all projects while creating functional strategies, specific objectives, and develops procedures to support the functional infrastructure of the company.
michele verwold SUCCESS COACH
A dynamic real estate expert with decades of experience and an exceptional industrywide reputation, Verwold knows what it takes to be successful in the industry. An established and successful agent herself, Michele has a strong understanding of what it takes to be successful in the business and a keen knowledge of the Gary Greene systems and tools.
LOCAL EXECUTIVE LEADERSHIP
mark woodroof matt woodroof
john stoever CHIEF EXECUTIVE OFFICER CHIEF OPERATING OFFICER CHIEF FINANCIAL OFFICER
Woodroof has managed and owned residential real estate brokerages for more than 20 years. He has led Gary Greene’s recordsetting performance and numerous acquisitions to form what is now the #1 brokerage in Houston. Appointed by the Governor, Woodroof is currently serving on the Texas Real Estate Commission.
Woodroof has held various leadership positions at Gary Greene and The Gibraltar Group since 2003. Still the Managing Director of Gibraltar Services, he also serves as Gary Greene’s COO. In this role, Woodroof focuses on company initiatives, technology offerings, and overall strategic direction.
In the real estate financial industry since 1985, Stoever has been with Gary Greene since 2000. As the Chief Financial Officer, Stoever brings a vast level of industry knowledge and expertise. While staying abreast of the local and national economy, he sets the goals and budgetary benchmarks for the company.
chaille ralph
linsey ehle VP OF OPERATIONS VP OF PRODUCTIVITY
A licensed broker since 1982, Ralph brings a wealth of experience and a broad body of knowledge to Gary Greene in her position as VP of Operations. She currently serves as Vice Chair for the HRIS Board of Directors, RVP for Texas Realtors® and Director for the National Association of Realtors®.
Ehle, a nationally trained Tom Ferry coach, joined Gary Greene in 2013. A previous top producing agent and Broker/Owner, Ehle’s current role as VP of Productivity focuses on bringing strategic and effective initiatives, tools, and services to support agent growth.
OUR VISION
support technology
fully integrated smart crm
automatic email campaigns
monthly digital newsletter
custom agent website
real-time IDX home search
custom squeeze pages
custom landing pages
home valuation page
lead generation systems
lead capture systems
lead scoring systems
lead conversion systems
task management systems
open house digital sign in company intranet app
digital buyer needs forum
digital pre-mls exclusives forum
digital company calendar
digital office calendar
digital company-wide forum
coaching marketing
proprietary business planning tool
business lead generation tracking
business activity system tracking
business source tracking
business pipeline management
business profit and loss tracking
digital marketing ordering system
smart crm & marketing integration
har IDX & marketing integration
automated print marketing systems
digital transaction mangement system
microsoft 365 web-based tools
digital learning portal
digital branded cloud cma program
one-on-one coaching
local coaches
local corporate coaches
weekly coaching corner
on-demand video training
listing track coaching
buyer track coaching
open house coaching for sale by owner coaching
expired listing coaching
absentee owner coaching
roadmap coaching
road to the top program
essentials coaching program
local corporate marketing team
on-demand custom design
customized marketing materials
personalized marketing planning
digital market update flipbooks
geographic farm marketing
sphere marketing
agent branded marketing
custom publication design
digital property advertisements
social media listing promotion
automated property video
PROFITABILITY & EASE
automated property website
listglobally.com
announcement cards
business cards
car sign
name badge
customer service guarantee
digital testimonial platform
local digital distinctive collection magazine
national distinctive collection magazine
robbreport.com luxury promotion
wsj.com luxury promotion
8 page property brochures
4 page property brochures
property flyers
open house flyers
just listed postcards
just sold postcards
seasonal postcards
listing presentation
buyer presentation
automated just listed broker email
open house signs
yard signs
custom sign artwork
custom professional biography
office stationary suite
client appreciation marketing program
annual awards ceremony
access to all offices
in-house compliance department
skills training
CE training
designation training
license renewal courses
risk management training
relocation team
relocation training
relocation support
realogy advantage network
preferred broker gibraltar insurance representative gibraltar mortgage representative gibraltar title representative
E&O insurance
color copies
lockboxes
no desk fee
non-competing support
local office support
local corporate support
local executive support
open house opportunities
property time opportunities
BHG property boost
BHG video collection
BHG staging tools
BHG webinars
BHG brand recognition
BHG global reach