We have a remarkable history, one with deep roots dating back to 1963, with the formation of Gary Greene. From our earliest days in Houston, we have remained a brokerage leader in the real estate industry by developing relationships with our clients and our communities.
LOCAL ROOTS SINCE 1963 Our affiliation with the Better Homes and Gardens Real Estate network gives us unmatched international alliances with brokerages as well as the value of a trusted and recognizable brand around the world.
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THANK YOU Thank you for inviting me to interview with you today and for considering me as the agent to represent you and your property. I truly appreciate the opportunity. I understand you have many choices in deciding who will best serve your needs during the process. The decision you make will impact the success of your sale. It is BHGRE Gary Greene’s and my sincere objective to market and sell your home while maximizing return in the shortest amount of time. We will use our expertise and extensive marketing tools to promote your property to qualified buyers until it is sold. I promise to communicate with you on a consistent, preplanned basis. I will work diligently throughout the entire process with the principal goal of obtaining for you the highest possible price, as well as a smooth process. I am your advocate who will guide you through the entire home sale process, always keeping your best interest at heart.
SINCERELY, Debbie Marcell
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DEBBIE DEBBIEMARCELL MARCELL AnAn award-winning agent with a platinum track record, Debbie award-winning agent with a platinum track record, Debbie Marcell is is a proven force in in the Houston real estate market. Marcell a proven force the Houston real estate market. Winner Winnerofofthe thehighest highestawards awardsin inthe theBetter BetterHomes Homesand and Gardens Real Estate Gary Greene network since launching Gardens Real Estate Gary Greene network since launching her real estate career in in 2005, Debbie has devoted 1515 years her real estate career 2005, Debbie has devoted years asasa atop sales producer building a solid and trustworthy top sales producer building a solid and trustworthy reputation in in the industry. Armed with abundant enthusiasm reputation the industry. Armed with abundant enthusiasm and unyielding perseverance, Debbie works tirelessly and unyielding perseverance, Debbie works tirelesslytoto exceed exceedher herclient’s client’sexpectations expectationsand andboasts boastsprofessional professional designations designationssuch suchasasGraduate Graduateofofthe theRealtor RealtorInstitute Institute (GRI), Accredited Buyer’s Representative (ABR), Certified (GRI), Accredited Buyer’s Representative (ABR), Certified Luxury LuxuryHome HomeMarketing MarketingSpecialist Specialist(CLHMS), (CLHMS),and andCertified Certified Negotiation Expert (CNE). Negotiation Expert (CNE). Accountable, reliable, and diligent, Debbie is is committed toto Accountable, reliable, and diligent, Debbie committed getting the job done. Prior to launching her real estate career, getting the job done. Prior to launching her real estate career, Debbie gained valuable experience in in managing marketing Debbie gained valuable experience managing marketing and high-level budgets at a large corporation. Since and high-level budgets at a large corporation. Sincethen, then, Debbie has expanded her network and solidified her standDebbie has expanded her network and solidified her standout outtalent talentthrough throughgroundbreaking groundbreakingsuccesses successessuch suchasasher her Riverstone luxury listing ranking in the Houston Business Riverstone luxury listing ranking in the Houston Business Journal’s “Top 1010 Most Expensive Homes Sold” in in June 2018 Journal’s “Top Most Expensive Homes Sold” June 2018 and her status asas a top sales producer year after year. and her status a top sales producer year after year. In Inher herspare sparetime, time,Debbie Debbieenjoys enjoysfamily familytime timewith withher her husband of 35 years, four children, and six grandchildren. husband of 35 years, four children, and six grandchildren. She also likes digging into a good book, listening toto political She also likes digging into a good book, listening political and motivational podcasts, staying active onon the golf course, and motivational podcasts, staying active the golf course, and traveling to new and exciting places with family and traveling to new and exciting places with familyand and friends. friends.Debbie Debbiealso alsogives givesback backtotoher hercommunity communitythrough through involvement involvementwith withthe theFort FortBend BendWomen’s Women’sCenter, Center,Court Court Appointed Special Advocates, and the American Cancer Appointed Special Advocates, and the American Cancer Society. Additionally, Debbie is is a member ofof two Chambers Society. Additionally, Debbie a member two Chambers ofof Commerce and the Sienna Management District Board ofof Commerce and the Sienna Management District Board Directors. Directors.
REALTOR®, ABR, CHMS, CNE,GRI, MREP REALTOR®, CertifiedLuxury LuxuryHome HomeMarketing MarketingSpecialis Specialis Certified Debbie.Marcell@GaryGreene.com Debbie.Marcell@GaryGreene.com M:281.782.2102 281.782.2102 M: O:281.980.5050 281.980.5050 O: www.debbiemarcell.com www.debbiemarcell.com www.facebook.com/debbiemarcell www.facebook.com/debbiemarcell 2323Town TownCenter CenterDrive Drive 2323 SugarLand, Land,Texas Texas77478 77478 Sugar
HIGHLIGHTS:
2020 Better Homes and Gardens Real Estate Emerald Elite Award 2021 Better Homes and Gardens Real Estate Emerald Elite Award
Connect Connectwith withDebbie DebbieMarcell Marcelltoday todaytotowork workwith witha atrue true powerhouse real estate professional. powerhouse real estate professional.
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CLIENT TESTIMONIALS “We loved our house and spent many years developing its curb appeal and improving its builder’s flaws. We picked Debbie for many reasons. She is a very talented, marketing professional with calm, controlled negotiating skills. Debbie was exceptional in determining the best listing price (which was $55,000 more than the next best agent’s suggestion). And then she worked extremely hard labeling the 41 photos online with detailed descriptions of all the landscaping and interior amenities. Best of all, she made sure that all her clients and other Realtors knew about the qualities of our house. Our house sold the first day, above listing price! Debbie is high energy, a smart thinker, and has an ability to anticipate any problems that might arise. Then she attacks them before they happen. She definitely had our trust because we knew she had our best interest in mind at all times. She is a treasure - never met anyone else like her.
Debbie became our trusted Friend, she is truly a treasure. We’ll miss her.” The Hailey’s - Seller Sugar Land HHHHH Five Star Rating ■
“We have worked with other Realtors before but none were as good as Debbie!” Sheila Brooks, Buyer HHHHH Five Star Rating
“This is our second time to use Debbie Marcell as our Realtor. Debbie did an amazing job with marketing our property. The time and effort that she put in upfront to create a beautiful representation of our home really pulled a lot of interest from those looking to buy. Debbie is professional and will go the extra mile for client satisfaction. We highly recommend Debbie for both buying and selling your home. She has always provided us with the best guidance, answered all of our questions, and is extremely accessible when we needed to reach her.”
■
Brad & D’Neal Krisch, Sienna Plantation Seller HHHHH Five Star Rating
“We had numerous options of real estate agents to market our home. After meeting with Debbie Marcell for the first time, I had confidence that she had the knowledge, expertise and ability to market and sell our house in a timely manner.
■
Debbie’s personal characteristics were exemplary. She was always accessible, polite, helpful and professional. She explained issues clearly. Debbie showed real concern and understanding of our issues and desires in selling our house. We trusted Debbie’s opinion and expertise in the real estate market. In a very short time, we felt that we had a friend working for us. Debbie did an amazing job listing and advertising our house. We were putting our house on the market just before the Thanksgiving and Christmas holidays. Due to Debbie’s ambitious actions to get our house photos and virtual tour quickly on the MLS website, we had showings over the Thanksgiving weekend and a cash offer shortly thereafter. Debbie did a great job advising us about the offer and suggesting reasonable counter offers. Her negotiation skills led to a final contract offer. Overall, we were very fortunate to pick Debbie Marcell to market our home for sale. Because of her real estate knowledge and experience and because of her ambitious efforts in listing and advertising our property, we were able to successfully complete the sale of our house in a very short time frame - over the November and December holiday season. Debbie and her team definitely get 5 stars from us. We can definitely highly recommend Debbie Marcell and the Gary Greene team for anyone’s real estate needs.” Dan & Loretta Duda, Hot Springs Village Buyer HHHHH Five Star Rating
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CLIENT TESTIMONIALS “We chose Debbie Marcell because she is knowledgeable and has her pulse on the area. She was extremely professional and worked very hard and efficiently to get our home sold. Debbie puts her clients’ needs first and does everything she can to deliver what is needed. She is a great communicator. She kept us informed of everything along the way and always responded to our calls and emails in a timely fashion. We had a poor experience with a Realtor in the past, in another state, but we could not have had a better experience than we had with Debbie and her staff. We have already recommended her to friends who are considering selling their home, and we would, without a doubt, use her again if we were in her area and needed to sell a home.” ■
John and Cathy Richards, Sugar Land Seller HHHHH Five Star Rating
“Debbie Marcell was awesome and spot on with everything she did including communication. She ended up being not only a great Broker but also a friend. I would highly recommend Debbie to anyone and everyone. Outstanding!!!!!” ■
Jay Miller, Wichita Kansas Seller HHHHH Five Star Rating
“Debbie was so helpful right from the start. She provided comps so we could get a good price for our home. She always answered our questions and helped us find resources to do whatever we needed to do to sell our home. We had three offers in five days. She is knowledgeable, kind and helpful. We would highly recommend Debbie to sell your home.” ■
Randy & Deborah Engen HHHHH Five Star Rating
“We first met Debbie when we had to sell our first home. She was beyond amazing during the process. She walked us through every step and made sure we understood what was expected of us as sellers. When it came time to purchase our next home there was no question that we would call on Debbie to help us. Debbie took the time to listen to what not only our needs were in a home but also our wants. To say she is amazing at what she does is an understatement; she helped us find a home that my husband and I love and that we are proud to raise our family in. We cannot thank her enough for helping us find a home to make memories in.” ■
Tiffany Davis, Rosenberg Buyer HHHHH Five Star Rating
“Debbie Marcell was such a blessing. My husband and I decided to sell our very first home after much deliberation. We were very hesitant and scared to do so. The home we were selling was the home we got married in and brought our baby home to, so it was special to us. Debbie came highly recommended to me by a coworker of mine. We had already met with one Realtor before her and it left us with a sour taste in our mouth and a little unsure about our decision to sell. Not only were we afraid of the process but of the unknown. From the moment Debbie walked in our front door on the first meeting we felt so at ease with our decision. She came to the first meeting ready to answer any questions and help us put our fears to bed. Debbie Marcell is a one of a kind person and Realtor. She is kind, genuine, and such a joy to be around. I would recommend her to anyone looking to sell their home.” ■
Tiffany Davis, Richmond Seller HHHHH Five Star Rating
“She has an incredible talent for presenting negotiations without alienating the buyer from the seller. That is a rare quality, and in my opinion, one of the most important talents for an agent to posses.” ■
Danielle LaBare, Sienna Plantation Buyer HHHHH Five Star Rating
“Debbie is amazing and truly cares about her clients. We wouldn’t use anyone but her if we were to move again! I plan to recommend her to anyone looking to purchae or sell their home.” ■
Derek Goff HHHHH Five Star Rating
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CLIENT TESTIMONIALS “Debbie is, by far, the hardest working agent we have ever met and provided us with a wealth of information! It is obvious that she truly cares about her clients and is passionate about what she does. When we relocated, she went above and beyond to meet with us, answer our many questions, and coordinate with other agents. We had some criteria in our home search that made it more difficult than your average move, yet Debbie was always very upbeat, patient, and highly motivated to help us find what we were looking for. She truly is everything you could ask for in an agent!” ■
Buyer HHHHH Five Star Rating
“Debbie Marcell was a wonderful agent to work with. Her knowledge of the home buying process is exceptional and she went out of her way to work with our tight move schedule and help us get relocated from Oklahoma to Houston. Her responsiveness to calls, emails and questions was impressive (weekends, early mornings/late nights). She goes above and beyond what you would expect in an agent and pays attention to many details that other agents have left up to us to figure out. I have relocated several times in my career and Debbie was by far the best real estate agent my family and I have worked with to date. We will definitely be working with her again in the future.” ■
Eric Young HHHHH Five Star Rating
“We’ve used Debbie Marcell multiple times as our Realtor. She has helped us in both selling and buying our homes. Debbie is professional, helpful, and always gives her opinion, when needed, which I really appreciate. Debbie has excellent negotiating skills and marketed our property to the fullest extent. All around, Debbie is excellent and she did an outstanding job for us. We would highly recommend using Debbie Marcell!” ■
D’Neal and Brad Krish, Seller HHHHH Five Star Rating
“This was my first home. I was recommended to Debbie by clients of mine. Let me tell you she is the best! She found us the perfect home. One thing I can honestly say about Debbie, is that she had our best interest from beginning to the end and even after. She informed me of everything, offered professional advice, and has a million contacts for anything else you might need. I would highly recommend her to anyone!” ■
Mel Atit, Buyer HHHHH Five Star Rating
“We have worked with Debbie Marcell on several home purchases as well as several home sales over the past 15 years. Her knowledge and perseverance in the Home Sale Market has always given us a satisfied home buying or selling experience. We have and will continue to recommend Debbie Marcell to family, friends or anyone that asks us for a Home Sale Agent.” ■
Cayetano & Carolyn Silva III HHHHH Five Star Rating
“Debbie Marcell is not only Uber connected, we wouldn’t have been able to obtain this house without her ability to negotiate, bringing the house onto the market ‘as is’, and then obtaining a price with room to remodel! ■
There is a reason Debbie is your Top Agent. We have used her many times, and all of our extended family love and appreciate what she brings to the table! Knowledge, Smarts and ENTHUSIASM! Brad Hammond makes Debbie complete with his detail work and patience! He is a MVP through and through!” Dean & Linda King HHHHH Five Star Rating
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WE HAVE THE NUMBERS From our earliest days in Houston, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities. The Better Homes and Gardens® Real Estate brand was built upon a passion for the home. Sellers benefit from this well known brand through the exposure generated by millions of home searches on their website and the inherent trust of the iconic brand.
#
1
HOUSTON RESIDENTIAL SALES
$3.5B+
2021 SALES VOLUME
9K+
2021 TOTAL TRANSACTIONS
4.9K+
2021 LISTINGS SOLD
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WE HAVE THE ROOTS Locally owned since 1963, the Gary Greene name has been a part of the Greater Houston Metropolitan area real estate landscape and consistently provides high-quality representation and outstanding service to generations of home buyers and sellers. Aligning with its long-standing principles, Gary Greene also incites meaningful change through the Gary Greene Realtor® Foundation, which has given over $4 million back to the community. “We are Houston,” says Mark Woodroof, Gary Greene’s Managing Partner. “We didn’t parachute in from somewhere else. We have proudly been serving and giving back to our local communities for over 58 years.”
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WHERE BUYERS FIND THEIR HOME NATIONAL ASSOCIATION OF REALTORS® BUYER AND SELLER REPORT
51%
5%
knew the seller
6%
homebuilder
7%
friend, relative, neighbor
yard & open house signs
real estate agent
online
28%
3%
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ONLINE MARKETING WEBSITE EXPOSURE More than 90% of buyers begin their initial home search on the Internet. We offer an impressive online presence for your property which allows us to present your property to potential buyers across multiple platforms, locally, nationally and globally, offering you maximum digital coverage. Our listings can be found on the following websites: • GaryGreene.com • HAR.com • Realtor.com
• BHGRE.com • Zillow.com • Chron.com
• Homes.com • Listglobally.com - Syndicates listings globally to over 93 websites in over 60 countries
CUSTOM LISTING WEBSITE We generate an entire website dedicated to your listing, with all property information and our professional photography prominently displayed. We are also able to connect a myriad of marketing tools to the site including our custom property videos, tours, etc. CUSTOM VIDEO We will create a Search Engine Optimization (SEO) -friendly YouTube video of your property, complete with listing information and professional photos which will allow your listing to get maximum exposure as soon as the property hits the market. APPLICATIONS 90% of the time people spend on mobile devices is spent using apps, and engagement is up to four times better in apps than mobile web browsers. A more recent study showed 40.1% of website views come from mobile and HAR specifically has over 50%. Our listings can be found on the HAR App, Zillow App, Homes.com App, Realtor.com App, Trulia App, and The Houston Chronicle App.
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ONLINE MARKETING DIGITAL BOOST Our digital advertising also includes deploying campaigns targeting users based on characteristics exhibited in their browsing habits which allows us to get your home in front of the right buyers as quickly as possible. Our strategies are crafted to target home buyers with appropriate demographics across a wide array of online networks.
SOCIAL MEDIA We launch your listing on Facebook, Instagram and Google with a unique approach to maximize your exposure at the critical time when your listing hits the market. This enhanced multi-day campaign is geographically targeted to expose the listing to potential home buyers searching in your market.
EBLASTS Our online marketing involves emailing appropriately designed content to consumers. Through our technology platform, targeted marketing is sent to potential buyers in your market area as well as to area Realtors®.
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ONLINE GLOBAL REACH Since 1963, Gary Greene has been committed to service excellence across Houston’s eight county region and beyond. In addition to our regional presence, we are affiliated with the Better Homes and Gardens® Real Estate Network. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Better Homes and Gardens® Real Estate, we have the resources to market your property to the highest possible number of potential buyers. With our global reach, we expose your property to buyers on six continents ensuring more eyes on your property. When your home is posted to our website locally, it is immediately promoted to over 90 website portals, 60+ countries and over 160M potential buyers. ARGENTINA AUSTRALIA AUSTRIA BELGIUM BULGARIA CAMBODIA CANADA CHILE CHINA COLOMBIA DENMARK ESTONIA
FRANCE FRENCH POLYNESIA GERMANY GREECE HONG KONG INDIA INDONESIA ITALY JAPAN LAOS LATVIA LUXEMBORG
MACAU MALAYSIA MEXICO MOROCCO MYANMAR NETHERLANDS NEW CALEDONIA NEW ZEALAND PANAMA PAPUA NEW GUINEA PERU PHILIPPINES
POLAND PORTUGAL QATAR ROMANIA SENEGAL SERBIA SINGAPORE SLOVAKIA SOUTH AFRICA SPAIN SWEDEN
SWITZERLAND TANZANIA THAILAND TUNISIA TURKEY UKRAINE UNITED ARAB EMIRATES UNITED KINGDOM URUGUAY VENEZUELA VIETNAM
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THE REAL ESTATE COMMUNITY Because statistics show that a large amount of home buyers facilitate their home search and purchase through a real estate agent, it is important that we market your listing to as many real estate professionals as possible.
THE GARY GREENE REACH - ACCESSING OUR VAST INTERNAL NETWORK Your home is presented and discussed in detail at our weekly sales meetings, with a visual walkthrough via a digital tour by our Gary Greene network of agents. Being #1 in transactions in the market area, our digital tour ensures that your property is being previewed by agents with the largest market share.
PERSONAL NETWORKING In addition to providing detailed information and professional photos of your property on MLS®, which reaches more than 47,000 Houston area Realtors®; we pride ourselves on going above and beyond by personally connecting with agents who have listed or sold a home in your market area within the past 12 months.
BROKER OPEN HOUSES At your discretion, a special open house preview showing for brokers and agents will allow them to personally tour the property, both in person and virtually, and become familiar with it for possible presentation to their own clients, as well as visit with your listing agent to discuss specifics.
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RELOCATION CONNECTIONS Your property’s new owner might be someone moving to the Greater Houston Metropolitan area as a result of a transfer or a new job. With many Fortune 500 companies and an expanding global presence, corporate relocations are a great source for potential buyers. Better Homes and Gardens Real Estate Gary Greene remains the oldest relocation brokerage in Houston and has been relocating buyers and sellers in and out of the Greater Houston area for over 57 years. We are a principle broker in the Realogy Advantage Network (formerly Cartus Network), the industry leader in global mobility, and are proud of our affiliation with over 60+ other relocation management companies. Our reach covers the entire Houston MSA (9,444 sq. miles) along with 10 counties. We actively participate in the major national mobility organizations, relationships that benefit our sellers and help secure significant group moves. We have been a selected broker for group moves such as ExxonMobil, XTO Entergy, Shell, Sabic, Westlake Chemical, McKesson Pharmaceuticals, BP, The Williams Company, Murphy Oil and many more, and since 2019, we have processed over 9,500 referral authorizations.
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YARD SIGNS & OPEN HOUSES The Better Homes and Gardens® brand is a trusted and recognized institution, which extends beyond real estate with an audience of over 40 million consumers engaged 365 days a year. Our brand resonates with buyers when our sign is placed in your yard. Once our branded sign is displayed, it is important to make your home available for consumers to tour. Public open houses, both in-person and virtual, are held and scheduled (at your discretion) on selected dates. IN-PERSON PUBLIC OPEN HOUSES Your home should be made-ready for the public open house as you would for any showing by keeping the exterior and interior in impressive condition. We will arrive early to place open house signs, turn on all lights, open window coverings, adjust interior temperature, etc. At the conclusion of the public open house, your home will be left as it was found; we will provide feedback, and follow-up with visitors about a second showing or offer. VIRTUAL PUBLIC OPEN HOUSES Like in-person open houses, your home should be made-ready and kept in impressive condition. We will arrive early to set up and make any adjustments needed and will conduct the open house virtually. We will also return the home to the condition it was found, provide feedback, and follow-up with visitors about a second showing or offer. PUBLIC OPEN HOUSE PROMOTIONS Your open house will be promoted on GaryGreene.com, HAR.com, Zillow.com, Realtor.com and all of their corresponding apps. If in-person, there will also be strategically placed open house signs to draw prospective buyers. If virtual, buyers will be able to attend the virtual open house on several technology platforms and view the recorded virtual open house at a later date.
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FRIENDS, RELATIVES & NEIGHBORS Gary Greene has an award-winning, in-house graphics and marketing department skilled in the preparation of effective marketing materials and tools made available to all buyers, including your friends, family, and neighbors. CUSTOM LISTING WEBSITE We provide an entire website dedicated to your listing, with all property information and our professional photography prominently displayed, which is easily shared with friends and family. We are also able to connect a myriad of marketing tools to the site, including our custom property videos, tours, etc.
CUSTOM RESIDENTIAL MAILINGS We create a custom, professionally designed “Just Listed” postcard which is mailed directly to your nearby neighbors alerting them that your home is active on the market. By using smart technology we are better able to pinpoint the recipients, which ensures we are marketing your home as effectively as possible.
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LUXURY MARKETING PROGRAM Better Homes and Gardens Real Estate Gary Greene has been representing luxury homebuyers and sellers in the Houston market area with great success since 1963. We have in-depth knowledge of the market and are proud to bring the distinctive legacy of our brand to the sale of your property.
• BHGRECollection.com - is a central repository for our most exclusive listings, represented by Distinctive Collection real estate professionals across the country. Your property will take its place among this impressive collection, ready to be showcased to affluent prospects. • WSJ.com - reaches an audience of 42M digital readers per month with the average household income of $242K+ and average net worth of $1.4M+ • RobbReport.com - reaches an audience of over 2.1M with over 3M in unique page views with the average household income of $480K+ and average net worth of $3.1M • Listglobally.com - reaches over 160M potential buyers in over 61 countries
social
online
ADVERSTISING
• PaperCity - reaches over 270K readers in the most affluent Houston neighborhoods • Houston Modern Luxury - reaches over 160K readers in the most affluent Houston neighborhoods • Town and Country - Better Homes and Gardens Real Estate Distinctive Collection runs a full page ad 3x year in the national luxury publication • Distinctive Collection National Luxury Magazine • Facebook - strategically targeted sponsored ads • Instagram - strategically targeted sponsored ads • Twitter - strategically targeted sponsored ads
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LUXURY MARKETING PROGRAM Better Homes and Gardens Real Estate Gary Greene has been representing luxury homebuyers and sellers in the Houston market area with great success since 1963. We have in-depth knowledge of the market and are proud to bring the distinctive legacy of our brand to the sale of your property.
property & events
PRINT MATERIALS • • • •
Custom 8 or 16 Page Property Brochure Custom Feature Sheets Custom Just Listed Postcard Custom Broker Open House Invitations
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COMMUNICATION & FEEDBACK Our communication with you, the seller, is critical to an exceptional selling experience. You will be contacted via your preferred method with feedback, reports, and comments on a regular basis. ACTIVITY REPORTS We will provide periodic activity reports that detail all marketing and advertising efforts. The reports will include open houses, showing activity and comments from prospective buyers and their agents, as well as a neighborhood market activity report that includes a list of comparable properties on the market that are active, pending, or recently sold. Also, a digital activity report will be provided, outlining the online traffic being driven to your property. OBJECTION VS CONDITION It is important to differentiate between possible objections and conditions regarding the property. •
An objection is a feature or state that can be adjusted or corrected. Common objections: outdated paint or wallpaper, carpet in disrepair, landscape in need of sprucing, etc.
•
A condition is a feature that can’t be changed or altered. Common conditions: property located on a busy street, property backing to commercial property, located in a flood plain, etc.
ADVICE AND ADJUSTMENTS Armed with the knowledge of the difference between objections and conditions, we will review and consider all market activity and feedback provided by prospective buyers and their agents and will share suggestions based on all pertinent information so you are armed with the best information to make informed decisions along the way.
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COMPETITIVE POSITIONING Approximately 80% of market activity occurs during the first six weeks and proper “market value” pricing results in greater exposure and an increased probability of a quick sale. An overpriced home may experience fewer showings and can miss this first six week surge of opportunity and may ultimately be overlooked.
AVG. DIFFERENCE BETWEEN LIST PRICE AND SELLING PRICE BY LENGTH OF TIME ON MARKET*
-1.90%
-3.60%
-5.60%
-8.90%
Less than 4 Weeks
4 - 12 Weeks
13 - 24 Weeks
More than 24 Weeks
MARKET ACTIVITY OVER TIME A C T I V I T Y
VALUE OF COMPETITIVE POSITIONING LIST PRICE IN RELATION TO MARKET
1
2345
WEEKS ON MARKET
67
89
+15% +10% +5% -5%
% OF BUYERS WHO WILL VIEW PROPERTY
MARKET
10% 30% 60% 85% 95%
*Based on NAR Homebuying and Selling Survey
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PREPARE Together, we will tour your home to prepare a detailed summary of the interior and exterior areas of the property. Since first impressions are lasting, we will suggest improvements to enhance the marketability of your home and ensure that it will compete more favorably with other homes in the marketplace.
show organize
stage
polish
THE FOLLOWING IS A LIST OF SOME OF OUR TYPICAL RECOMMENDATIONS: • • • • •
Evaluate how your home looks from the street. Curb appeal is paramount and the first impression. Cut and trim the lawn and get landscaping in top condition, adding new plants and color as necessary. Consider painting the front door, replacing the mailbox and doormat to freshen the entrance. Paint any part of the house that needs it. Clean walls and windows, inside and out. Repair screens and windows so they show and work properly.
• • • • • •
Neutralize the home of any pet, smoking or cooking odors. Make sure the home smells fresh and clean. Repair any plumbing leaks and repair or replace any unsightly caulking around tubs and sinks. Clean carpets and patch or replace if necessary. Wax floors where appropriate. Make rooms appear larger by storing or removing excess furniture. Replace any items that are of a permanent nature (light fixtures, etc.) but will not be a part of the sale. If you have a pool, make sure it sparkles.
• • • • •
Organize closets to show off storage space. Remove unnecessary items from kitchen cabinets to show off their spaciousness. Impress with a spotless and uncluttered kitchen. Clean appliances and keep in good working condition. Clean garage and storage areas.
• • • • •
Keep interior in impressive condition and at a comfortable temperature. Open window coverings and turn on lights. Lamplight is more pleasant than harsh overhead lighting. Make sure all light fixtures and lamps are working properly. Keep all pets and children out of the way during showings. Show off all rooms, including the attic and storage space, to their best advantage.
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SHOW Better Homes and Gardens Real Estate Gary Greene utilizes ShowingTime to schedule and manage showings. ShowingTime is the leading showing management and feedback service provider in the real estate industry. With 24/7 availability, agents and sellers can receive optimal service any time of the year. Using ShowingTime can result in more showings, a higher feedback response rate and a better home-selling experience. ShowingTime addresses all aspects of the home selling process, starting with bringing each showing request to sellers’ fingertips, sending notifications when a showing is complete, tracking showing activity on a listing(s), and consolidating all feedback and activities in easy-to-read infographics. As a seller, you can take advantage of the My Home by ShowingTime mobile app and web experience, which makes it easy to manage and take part in the home-selling process. BY DOWNLOADING THE MY HOME MOBILE APP, YOU CAN: • • • •
Confirm/decline showing requests See all upcoming appointments Review your home’s showing and feedback activity Adjust your notification preferences
SHOWING FEEDBACK We will contact each buyer’s agent and/or prospective buyer for feedback to discuss the interest level, answer any questions, address buyer concerns, and encourage scheduling a possible second showing of the property. We can also determine what impression your home may have made on the buyer and/or agent and take action on any suggestions or recommendations that might better market your home.
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AFTER THE CONTRACT IS SIGNED 1. 2. The Earnest Money Contract (EMC) is signed.
3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
The Realtor® Associate will “open title” at the title company named in the Earnest Money Contract, and the title company will deposit the earnest money check. If the amount of the earnest money is greater than $5,000, and will be held for an extended period of time, you may request it be placed in an interest bearing account. Seller receives Option Fee as per terms of EMC and deposits. Buyer schedules property inspections and contacts insurance agent, paying close attention to the Option Period, if applicable, as defined in the EMC. Buyer makes loan application with their selected mortgage lender according to the time specified in the EMC and delivers documentation requested by lender. The mortgage lender will begin processing the loan by: a. ordering an appraisal of the property; and b. verifying prior loan history, employment and financial position. Simultaneously with the loan processing, the title company will research the title and send their title commitment to the buyer, seller, Realtor® Associates, attorneys, and mortgage lender. The title company will act as a neutral 3rd party, escrow agent and title insurer. The escrow agent will coordinate with all entities to receive the following information for closing: a. invoices and loan documents from the buyer’s mortgage lender b. buyer’s hazard insurance from the buyer’s insurance agent c. tax certificates d. survey Once the buyer’s loan and title are approved, the closing date is coordinated between all parties.
Buyer and seller contact utility companies to transfer service to buyer. Note: the seller does not turn off utilities until the home is sold. The title company will prepare a closing statement with charges to both buyer and seller, usually available for review the day prior to closing. Parties sign closing papers and title transfers from the seller to the buyer upon funding.
The above procedure averages approximately 30-45 days. If the buyer’s credit is rejected or he cannot qualify for the payments, the contract is cancelled and the buyer’s earnest money is returned if all parties agree to the release. Contracts may be contingent on inspections and buyer’s ability to qualify for payments. The house must appraise satisfactorily and the title should be clear. Therefore, buyer and seller should not make definite plans until all contingencies have been removed.
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CONTRACT TO CLOSING You and Better Homes and Gardens Real Estate Gary Greene n
Gary Greene helps negotiate the offer.
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Buyer and seller agree on price and conditions.
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The buyer orders mechanical and general inspections.
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The listing or selling agent sends signed earnest money contract to title company.
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Buyer makes loan application (if applicable).
CONTRACT
LOAN
Your Title Company
Your Mortgage Company
Receives executed contract and earnest money check (which is cashed)
Verifies all financial information on buyer
Begins title work and tax information
Orders, receives and reviews appraisal and property survey
Abstractor begins title search
Compiles loan package and submits to underwriter
Examiner verifies title
Loan is rated by underwriter
Issues title commitment Closer reviews title commitment and notifies all parties of any defects Title company forwards title commitment to lender and Gary Greene Title company receives closing instructions from lender Closer consolidates all closing documents CLOSING OCCURS Title company sends signed documents to lender for final approval
Collects and packages additional materials as requested by underwriter Repackages and resubmits to underwriter Loan is approved Prepares and delivers loan documents and funds to title company Gets Buyer approval Orders flood certificate REVIEWS FINAL, SIGNED DOCUMENTS SENT FROM TITLE COMPANY
FUNDING 1. All documents are recorded in the county clerk’s office. 2. Title policy is sent to the Mortgagee and the owner.
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HELPFUL TERMS MORTGAGE TERMS ADJUSTABLE-RATE MORTGAGE (ARM): Mortgage loan in which the interest rate of a home may vary at specific intervals during the loan term. AMORTIZATION: A payment plan by which the borrower gradually reduces the balance of the mortgage by making monthly payments of principal and interest. CAP: The maximum interest rate on an adjustable rate mortgage that may be charged. CONVENTIONAL LOAN: Any mortgage loan other than a governmental loan. FIXED RATE MORTGAGE: Mortgage loan in which the interest rate will not change throughout the duration of the loan. GOVERNMENTAL LOAN: A mortgage loan guaranteed or insured by a government agency such as the Veteran’s Administration (VA) or the Federal Housing Administration (FHA). POINT: One percent of the loan amount paid to the lender, usually in exchange for a lower interest rate on the loan. PRINCIPAL AND INTEREST PAYMENT (P&I): The monthly payment of interest charges and part of the principal loan balance. With taxes and insurance included, this makes up the monthly mortgage payment (PITI). PRIVATE MORTGAGE INSURANCE (PMI): A policy that protects the lender in the event of default, and insures repayment of the loan in case of the borrower’s death or disability. PMI is generally required if the buyer’s down payment is less than 20 percent of the purchase price or appraised value.
CONTRACT/CLOSING TERMS APPRAISAL: The opinion of an appraiser in estimating the market value of a home; usually required by a mortgage lender. ASSESSED VALUE: Estimate of property value by a public tax assessor used as the basis for calculating property tax.
CLOSING: The final step in the sales agreement where property ownership is transferred from seller to buyer. CLOSING COSTS: Fees and expenses, other than the cost of a property, charged to transfer ownership. EARNEST MONEY: A down payment the buyer gives the seller up front as a show of good faith, indicating the buyer’s intent to purchase the property.
TITLE: A document that refers to the ownership of a particular piece of property. TITLE INSURANCE: Policy that protects the holder from any loss resulting from defects in the title. TITLE SEARCH: Research of public records to identify ownership, liens and encumbrances affecting the property.
REAL ESTATE TERMS
ESCROW: 1. Arrangement between a buyer and seller to place the down payment and other monies or documents with the third party until the completion of the contract closing. 2. A portion of the monthly mortgage is placed in an escrow account to pay taxes and mortgage insurance.
AGENCY: A term used to describe the legal relationship between a seller and a broker, or a buyer and a broker.
HOMEOWNERS INSURANCE: Also called hazard insurance, covers physical damage to the property, as well as theft and personal liability. It does not cover flooding; flood insurance must be purchased separately.
BROKER: A person licensed by the Texas Real Estate Commission who acts as the fiduciary agent of the seller or buyer in a real estate transaction.
INSPECTION: Service performed by an inspector to identify any possible structural or mechanical problems. LISTING CONTRACT: An agreement between a homeowner and an agent authorizing the agent to offer the owner’s property for sale. MARKET VALUE: The highest price a buyer would pay and the lowest price a seller would accept. OPTION: A real estate option is a specially designed contract provision between a buyer and a seller. The seller offers the buyer the option to buy a property by a specified period of time at a fixed price.
AGENT: Term used to describe a real estate salesperson licensed by the state who, under the supervision of a broker, represents a buyer or seller in the purchase or sale of a home.
BUYER AGENCY: Agency relationship in which a buyer contracts with a broker to represent the buyer’s interests in real estate transactions. MULTIPLE LISTING SERVICE® (MLS): A computerized list of all properties for sale by member brokers. REALTOR®: A licensed agent or broker who is a member of the National Association of Realtors®, through local affiliates such as Houston Association of Realtors. Realtor® membership is voluntary and represents a commitment to the highest levels of professionalism.
SELLER OR OWNER DISCLOSURE: Legal requirement that the seller disclose in writing any known defects or repairs that have been made to the property. SURVEY: Required by the lender, a process whereby the property is measured and a scaled blueprint of the land and its property lines, structures and easements are drawn.
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