THANK YOU We know you have many choices when it comes to representation on the sale of your home. This important decision will have a significant impact on the outcome. We leverage the latest tools and platforms to enhance the marketing and showcasing of your property. Our use of advanced virtual tours, high-quality imagery, and targeted online advertising ensures that your listing gains the attention it deserves in the digital landscape. Our commitment to transparency is reinforced by the use of technology in communication with real-time updates on the progress of your listing; ensuring you are always well-informed and confident in the marketing strategy employed for your property. We understand that selling a home is not just a transaction; it’s a significant life event. Our team is dedicated to being your go-to real estate resource for years to come with the foundation of repeat and referral clients being the sweet spot of our business. Thank you for considering the Hickford Realty Group for your real estate needs. We look forward to the opportunity to bring your property to market and achieve exceptional results together.
SINCERELY, HENRY & MARDON Hickford Realty Group Better Homes and Gardens, Gary Greene
WE HAVE THE NUMBERS Since 1963, the BHGRE Gary Greene name has been a part of the Greater Houston Metropolitan area real estate landscape consistently providing high-quality representation and outstanding service to generations of home buyers and sellers. From our earliest days in Houston, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities. Our affiliation with the Better Homes and Gardens Real Estate network gives us unmatched international alliances with brokerages around the world.
Over 1000 Houston Real Estate Professionals.
Gary Greene has sold more homes than any other residential brokerage in Houston.
Gary Greene ranks at the top of the MLS list month after month in total listings and sales.
5 Star Overall Rating with HAR.
Strategically located offices to serve the Greater Houston area.
We specialize in marketing, sales, luxury, leasing, and relocation.
Access to global markets.
We are a multicultural and multilingual company.
CLIENT TESTIMONIALS “We appreciated Mardon’s & Henry’s expertise in the housing industry during the process of selling our home of 22 years. They gave us suggestions but listened to what we wanted. They weren’t pushy in any way. They were helpful when we had questions and very patient since we hadn’t sold a home in many years; and we had lots of questions. They were available to us through each step. A pleasure to work with!” “The Hickford Group is amazing! Went out of their way on more than one occasion to accommodate our schedule. Couldn’t be happier with our end results on both ends of the deal.” “Who knew realtors do more than just show houses?! Mardon and Henry did that and so much more! They got to know us and what we wanted in a house. When we found the “one”, they talked us through negotiations, went through the inspection report (twice!), and got us into our first home. Communication was amazing, prompt, and thorough. In everything, I felt like I was a part of all of the steps and that they were working to make this a good experience for us. We now count them as friends and I look forward to working with them again…in a while.” “Was very pleased from beginning to end. Knowledge of the market was good and critical in setting a price to sell in a timely manner. Handling of the process throughout was very professional. Would recommend them to anyone buying or selling in the area.” “Mardon and Henry were fantastic to work with! Their market knowledge of locations is top notch. We really felt like they listened to what our wants were and exceeded our expectations. We could not recommend them more highly and will definitely use them again.” “Extremely knowledgeable and makes the process of buying a house easy.”
SEAMLESS SERVICE THROUGH EVERY FACET OF THE SALE YOUR TRANSACTION TIMELINE Backed by our strong network we often beat industry average for days on market. We will work diligently throughout the entire process with the principal goal of obtaining the highest possible price, as well as a smooth, stress-free process for you.
1 4 7
POSITION
Evaluate Comparable Homes Analyze Market Price Competitively.
MARKET
Print And Digital Marketing Targeted Mail And Email Campaigns
NEGOTIATE
Offers Acceptance Inspection/Repairs Advocate
2 5 8
PREPARE
Marketing Plan Listing Checklist
SHOW
Broker Events Open Houses Lead Follow-Up Review Prospective Buyers Feedback
TITLE
Title Search Title Document Prep Appraisal Closing Documents
IT’S OUR JOB TO NEGOTIATE WITH A BUYER
3 6 9
LAUNCH
Website MLS And Syndication Networking Signage
UPDATE
Client Feedback Listing Statistics Price Assessment 24/7 Client Portal Digital Monthly Report
CLOSING Instructions Logistics
When the day you’ve been waiting for arrives and an offer from a qualified buyer is presented, know you can trust and rely on your BHGRE Gary Greene agent to be a steadfast advocate to guide you through the process and negotiate the most favorable terms. We will be with you every step of the way. We want you to feel informed, well represented, and confident that you are getting the very best return on your investment.
MARKETING TIMELINE Working with our in-house marketing department, we will select the most effective marketing approach for your property. We will also target the right audience across all channels with the most comprehensive, cohesive branding to tell the story of your home.
1 2 3 4 5 6 7 8 9 STAGING
IMAGERY
PRE-LAUNCH
De-Clutter Repairs Updates/ Improvements Landscaping Furniture Placement
Professional Photography Lifestyle Footage Virtual Staging
Coming Soon Sign Agent E-Blast Internal Marketing Create Demand
LAUNCH
SIGNAGE
EMAIL CAMPAIGNS
Market To Networks GaryGreene.com BHGRE.com MLS Targeted Marketing
PRINT CAMPAIGN
Postcards Brochures Flyers Variety Of Templates
Professionally Branded Signs Unique Property Collection Signs Open House Signs
DIGITAL CAMPAIGN Social Media Instagram Facebook Boost Nextdoor
Property Announcement Open House Invitation Agent E-Blast Community E-Blast
EVENTS
Agent Tour Broker Open House Public Open House