OUR LOCAL ROOTS
“ Our affiliation with the Better Homes and Gardens Real Estate network gives us unmatched international alliances with brokerages as well as the value of a trusted and recognizable brand around the world.” -Mark Woodroof, Chief Executive Officer Locally owned since 1963, the Gary Greene name has been a part of the Greater Houston real estate landscape and consistently provides high-quality representation and outstanding service to generations of home buyers and sellers. Aligning with its long-standing principles, Gary Greene also incites meaningful change through the Gary Greene Realtor® Foundation, which has given back over $4 million to our communities.
OUR NUMBERS
$3B Volume • 9K Transactions • 4.9K Listings Sold
From our earliest days in Houston, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities. The Better Homes and Gardens® Real Estate brand was built upon a passion for the home. Sellers benefit from this well known brand through the exposure generated by millions of home searches on their website and the inherent trust of the iconic brand.
OUR TEAM
No. 6 within Local Brokerage No. 17 within National Brokerage
The legacy of the Lester | Warren Team is that of family, compassion, and commitment. Made up of highly regarded and highly qualified agents, the Lester | Warren Team attributes their ground-breaking success to diligent work ethic during the entire transaction process and building personal relationships that last. Consistently recognized as top-producers every year since 2014 – both company-wide and city-wide, and, as of 2020, country-wide, Shannon, Claire, Isabel, and Caren are an unstoppable force in the Houston real estate scene that treat clients like a part of the family
CLAIRE WARREN
Consistant Top Prodcuer since 2011 HAR’s ‘Top 20 under 40’
Claire Warren, of the award-winning Lester | Warren Team, is consistently recognized as a top producing powerhouse who practices a “one size does not fit all” brand of customer service with customized solutions for each client. Named HAR’s ‘Top 20 under 40’, Claire’s savvy negotiations and cutting-edge marketing strategies join uncompromising integrity as the hallmarks of Claire’s service. Clients choose to work with Claire not only for her professional track record and high ethical standards, but for being an honest, hard-worker who does everything in her power to ensure her clients’ success.
WHERE BUYERS FIND THEIR HOME
National Association of Realtors Buyers and Sellers Report.
51% Online
28%
Real Estate Agent
7%
Yard & Open House Signs
6%
Friend, Realtive, Neighbor
5%
Homebuilder
3%
Knew the Seller
ONLINE MARKETING
website exposure
custom listing website
More than 90% of buyers begin their initial home search on the Internet. We offer an impressive online presence for your property which allows us to present your property to potential buyers across multiple platforms, locally, nationally and globally, offering you maximum digital coverage.
We generate an entire website dedicated to your listing, with all property information and our professional photography prominently displayed. We are also able to connect a myriad of marketing tools to the site including our custom property videos, tours, etc..
Our listings can be found on the following websites: • GaryGreene.com • BHGRE.com • HAR.com • Zillow.com • Realtor.com • Chron.com
• Homes.com • Listglobally.com - 93+ websites in over 60 countries
custom video
applications
We will create a Search Engine Optimization (SEO) -friendly YouTube video of your property, complete with listing information and professional photos which will allow your listing to get maximum exposure as soon as the property hits the market.
90% of the time people spend on mobile devices is spent using apps, and engagement is up to four times better in apps than mobile web browsers. A more recent study showed 40.1% of website views come from mobile and HAR specifically has over 50%. Our listings can be found on the HAR App, Zillow App,
ONLINE MARKETING
digital boost
social media
eblasts
Our digital advertising also includes deploying campaigns targeting users based on characteristics exhibited in their browsing habits which allows us to get your home in front of the right buyers as quickly as possible. Our strategies are crafted to target home buyers with appropriate demographics across a wide array of online networks.
We launch your listing on Facebook, Instagram and Google with a unique approach to maximize your exposure at the critical time when your listing hits the market. This enhanced multi-day campaign is geographically targeted to expose the listing to potential home buyers
Our online marketing involves emailing appropriately designed content to consumers. Through our technology platform, targeted marketing is sent to potential buyers in your market area as well as to area Realtors®..
global reach When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. With our global reach, we expose your property to buyers on six continents ensuring more eyes on your property. When your home is posted to our website locally, it is immediately promoted to over 90 website portals, 60+ countries and over 160M potential buyers. ARGENTINA • AUSTRALIA • AUSTRIA• BELGIUM • BULGARIA • CAMBODIA • CANADA • CHILE • CHINA • COLOMBIA • DENMARK • ESTONIA • FRANCE • FRENCH POLYNESIA • GERMANY • GREECE • HONG KONG • INDIA • INDONESIA • ITALY • JAPAN • LAO • SLATVIA • LUXEMBORG • MACAU • MALAYSIA • MEXICO • MOROCCO • MYANMAR • NETHERLANDS • NEW CALEDONIA • NEW ZEALAND • PANAMA • PAPUA NEW GUINEA • PERU • PHILIPPINES • POLAND • PORTUGAL • QATAR • ROMANIA • SENEGAL • SERBIA • SINGAPORE • SLOVAKIA • SOUTH AFRICA • SPAIN • SWEDEN • SWITZERLAND • TANZANIA • THAILAND • TUNISIA • TURKEY • UKRAINE • UNITED ARAB EMIRATES • UNITED KINGDOM • URUGUAY • VENEZUELA • VIETNAM
THE REAL ESTATE COMMUNITY
leveraging the network
gary greene reach
personal network
Because statistics show that a large amount of home buyers facilitate their home search and purchase through a real estate agent, it is important that we market your listing to as many real estate professionals as possible.
Your home is presented and discussed in detail at our weekly sales meetings, with a visual walkthrough via a digital tour by our Gary Greene network of agents. Being #1 in transactions in the market area, our digital tour ensures that your property is being previewed by agents with the largest market share.
In addition to providing detailed information and professional photos of your property on MLS®, which reaches more than 47,000 Houston area Realtors®; we pride ourselves on going above and beyond by personally connecting with agents who have listed or sold a home in your market area within the past 12
broker open house At your discretion, a special open house preview showing for brokers and agents will allow them to personally tour the property, both in person and virtually, and become familiar with it for possible presentation to their own clients, as well as visit with your listing agent to discuss specifics.
RELOCATION CONNECTIONS
relocation buyers
realogy advantage network
preferred broker
Your property’s new owner might be someone moving to the Greater Houston Metropolitan area as a result of a transfer or a new job. With many Fortune 500 companies and an expanding global presence, corporate relocations are a great source for potential buyers.
The Realogy Advantage Network, formally known as Cartus, is the largest relocation management company in the world. We have achieved Platinum status, and we are one of the select few preferred network brokers in the Houston area
Gary Greene is a preferred network broker for all major relocation management companies, and we have always been a critical part of Greater Houston relocation. If there is a major move in or out of the area, odds are good that Gary Greene is involved..
the short list We have been a selected broker for group moves such as ExxonMobil, XTO Entergy, Shell, Sabic, Westlake Chemical, McKesson Pharmaceuticals, BP, The Williams Company, Murphy Oil and many more, and since 2019, we have processed over 9,500 referral authorizations.
YARD & OPEN HOUSE SIGNS
the yard sign
in person public open house
virtual public open house
The Better Homes and Gardens® brand is a trusted and recognized institution, which extends beyond real estate with an audience of over 40 million consumers engaged 365 days a year. Our brand resonates with buyers when our sign is placed in your yard.
We will arrive early to place open house signs, turn on all lights, open window coverings, adjust interior temperature, etc. At the conclusion of the public open house, your home will be left as it was found; we will provide feedback, and follow-up with visitors about a second showing or offer.
Like in-person open houses, your home should be madeready and kept in impressive condition. We will arrive early to set up and make any adjustments needed and will conduct the open house virtually. We will also return the home to the condition it was found, provide feedback, and follow-up with visitors about a second showing or offer.
public open house promotions Your open house will be promoted on GaryGreene. com, HAR.com, Zillow.com, Realtor.com and all of their corresponding apps. If in-person, there will also be strategically placed open house signs to draw prospective buyers. If virtual, buyers will be able to attend the virtual open house on several technology platforms.
FRIENDS, RELATIVES, NEIGHBORS
our marketing department
custom listing website
custom residential mailings
Gary Greene has an awardwinning, in-house graphics and marketing department skilled in the preparation of effective marketing materials and tools made available to all buyers, including your friends, family, and neighbors.
We provide an entire website dedicated to your listing, with all property information and our professional photography prominently displayed, which is easily shared with friends and family. We are also able to connect a myriad of marketing tools to the site, including our custom property videos, tours, etc.
We create a custom, professionally designed “Just Listed” postcard which is mailed directly to your nearby neighbors alerting them that your home is active on the market. By using smart technology we are better able to pinpoint the recipients, which ensures we are marketing your home as effectively as possible.
LUXURY MARKETING
robb report
wall street journal
Your property will be on RobbReport.com which reaches an audience of over 2.1 million readers with an average net worth of over $3.1 million. Additionally, Robb Report garners over 3 million unique page views.
Your property will be on WSJ.com which reaches an audience of 42 million digital readers per month with the average net worth of over $1.4 million.
distinctive collection
luxury collateral
Your property will be beautifully displayed on BHGRECollection.com which is our exclusive nation-wide property showcase. .
Modern, elevated,award winning collateral designed to be atrue extension of the sophistication and luxury of your home.
COMMUNICATION & FEEDBACK
We will provide periodic activity reports that detail all marketing and advertising efforts. The reports will include open houses, showing activity and comments from prospective buyers and their agents, as well as a neighborhood market activity report that includes a list of comparable properties on the market that are active, pending, or recently sold.
objection vs condition It is important to differentiate between possible objections and conditions regarding the property. An objection is a feature or state that can be adjusted or corrected. Common objections: outdated paint or wallpaper, carpet in disrepair, landscape in need of sprucing, etc. A condition is a feature that can’t be changed or altered. Common conditions: property located on a busy street, property backing to commercial property, located in a flood plain, etc.
advice & adjustments Armed with the knowledge of the difference between objections and conditions, we will review and consider all market activity and feedback provided by prospective buyers and their agents and will share suggestions based on all pertinent information so you are armed with the best information to make informed decisions along the way. .
COMPETITVE POSITIONING
AVG. DIFFERENCE BETWEEN LIST PRICE AND SELLING PRICE BY LENGTH OF TIME ON MARKET*
-1.90%
Less than 4 Weeks
-3.60%
4 - 12 Weeks
-5.60%
13 - 24 Weeks
-8.90%
More than 24 Weeks
Approximately 80% of market activity occurs during the first six weeks and proper “market value” pricing results in greater exposure and an increased probability of a quick sale. An overpriced home may experience fewer showings and can miss this first six week surge of opportunity and may ultimately be overlooked.
PREPARE
polish
stage
organize
Evaluate how your home looks from the street. Curb appeal is paramount and the first impression. Cut and trim the lawn and get landscaping in top condition, adding new plants and color as necessary. Consider painting the front door, replacing the mailbox and doormat to freshen the entrance. Paint any part of the house that needs it. Clean walls and windows, inside and out..
Make sure the home smells fresh and clean. Repair any plumbing leaks and repair or replace any unsightly caulking around tubs and sinks. Clean carpets and patch or replace if necessary. Wax floors where appropriate. Make rooms appear larger by storing or removing excess furniture. Replace any items that are of a permanent nature (light fixtures, etc.) but will not be a part of the sale.
Organize closets to show off storage space. Remove unnecessary items from kitchen cabinets to show off their spaciousness. Impress with a spotless and uncluttered kitchen. Clean appliances and keep in good working condition. Clean garage and storage areas.
show Keep interior in impressive condition and at a comfortable temperature. Open window coverings and turn on lights. Lamplight is more pleasant than harsh overhead lighting. Make sure all light fixtures and lamps are working properly. Keep all pets and children out of the way during showings. Show off all rooms, including the attic and storage space, to their best advantage.
SHOW
Better Homes and Gardens Real Estate Gary Greene utilizes ShowingTime to schedule and manage showings. ShowingTime is the leading showing management and feedback service provider in the real estate industry. With 24/7 availability, agents and sellers can receive optimal service any time of the year. As a seller, you can take advantage of the My Home by ShowingTime mobile app and web experience, which makes it easy to manage and take part in the home-selling process.
showing feedback We will contact each buyer’s agent and/or prospective buyer for feedback to discuss the interest level, answer any questions, address buyer concerns, and encourage scheduling a possible second showing of the property. We can also determine what impression your home may have made on the buyer and/or agent and take action on any suggestions or recommendations that might better market your home. .