The Santiago Team Luxury Listing Presentation

OUR TEAM

No. 1 Producing Team in Champions

Top 2% BHG Nationally

279+ Gleannloch Homes Sold

Gleannloch residents since 2000, Connie and Jerry Santiago work to provide a superior experience with a tailored approach. Consummate professionals, they understand quality service is paramount and always put their clients’ needs first. Their proven track record has garnered them top awards year after year, consistently named top team for Champions as well as recognized as a top team nationally.

Connie and Jerry’s dedication to the Gleannloch Farms community runs deep. Over the many years, they have served on the HOA and school boards, coached the Angels, volunteered for The Gators, host fundraisers for local families in need, sponsored community and school events, and raised their two precious daughters in the community.

Operation Snow Storm • Gary Greene Realtor Foundation

National Night Out • Halloween Yard of the Month • Thanksgiving Pies

Connie and Jerry, together with their colleagues, are dedicated in investing their time to bring meaningful change to individuals and local communities with an array of causes from feeding programs, research to fight cancer, education, and social services.

Raising funds and sponsoring events to benefit the community is important to Connie and Jerry. In the fall of 2022, they participated in Gary Greene Realtor Foundation’s ‘Day on The Bay’ which raised $50,000 for local charities. Also, in the winter of 2022, $22,162 was raised for Operation Snow Storm with GLF Santa Wonderland Event being the largest contributor.

The team also sponsors various community events including National Night Out, Halloween Yard of the Month, and Thanksgiving Pie Event to thank their clients for trusting them with their business.

OUR LOCAL ROOTS

“Our affiliation with the Better Homes and Gardens Real Estate network gives us unmatched international alliances with brokerages as well as the value of a trusted and recognizable brand around the world.”

-Mark Woodroof, Local Owner & Chief Executive Officer

Locally owned since 1963, the Gary Greene name has been a part of the Greater Houston real estate landscape and consistently provides high-quality representation and outstanding service to generations of home buyers and sellers. Aligning with its long-standing principles, Gary Greene also incites meaningful change through the Gary Greene Realtor ® Foundation, which has given back over $4 million to our communities.

OUR NUMBERS

$3B+ Volume • 6.9K+ Transactions • 1,000+ Agents

From our earliest days in Houston, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities. The Better Homes and Gardens® Real Estate brand was built upon a passion for the home. Sellers benefit from this well known brand through the exposure generated by millions of home searches on their website and the inherent trust of the iconic brand.

OUR MARKETING

website exposure custom listing websites

More than 90% of buyers begin their initial home search on the internet. We offer an impressive online presence for your property which allows us to present your property to potential buyers across multiple platforms, locally, nationally and globally, offering you maximum digital coverage.

Our listings can be found on the following websites:

• GaryGreene.com

• HAR.com

• Realtor.com

• BHGRE.com

• Zillow.com

• Chron.com

• Homes.com

• Listglobally.com - 93+ websites in over 60 countries

We generate an entire website dedicated to your listing, with all property specific information and professional photography prominently displayed. We are also able to connect a myriad of marketing tools to the site including our custom property videos, tours, etc.

custom video applications

We will create a Search Engine Optimization (SEO) -friendly YouTube video of your property, complete with listing information and professional photos which will allow your listing to get maximum exposure as soon as the property hits the market.

90% of the time spent on mobile devices is spent using apps, and engagement is up to four times better in apps than mobile web browsers. A more recent study showed 40.1% of website views come from mobile and HAR specifically has over 50%. Our listings can be found on all major portal apps.

ONLINE MARKETING

digital boost social media eblasts

Our digital advertising also includes deploying campaigns targeting users based on characteristics exhibited in their browsing habits which allows us to get your home in front of the right buyers as quickly as possible. Our strategies are crafted to target home buyers with appropriate demographics across a wide array of online networks.

We launch your listing on Facebook, Instagram and Google with a unique approach to maximize your exposure at the critical time when your listing hits the market. This enhanced multi-day campaign is geographically targeted to expose the listing to potential home buyers.

Our tailored online marketing involves emailing beautifully and appropriately designed content to potential buyers and consumers. Through our internal technology platform, targeted marketing is sent to potential buyers in your market area as well as to area Realtors®

global reach

When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. With our global reach, we expose your property to buyers on six continents.

When your home is posted to our website locally, it is immediately promoted to over 90 website portals, 60+ countries and over 160M potential buyers.

LUXURY MARKETING

robb report wall street journal

Your luxury listing will be on RobbReport.com which reaches an audience of over 2.1 million readers with an average net worth of over $3.1 million. Additionally, Robb Report garners over 3 million unique page views.

Your property will be on WSJ.com which reaches an audience of 42 million digital readers per month with the average net worth of over $1.4 million.

distinctive collection luxury collateral

Your property will be beautifully displayed on BHGRECollection.com which is our exclusive nation-wide property showcase.

Modern, elevated, award -winning designed to be a true extension of the sophistication and luxury of your home.

THE REAL ESTATE COMMUNITY

leveraging the network

Because statistics show that a large amount of home buyers facilitate their home search and purchase through a real estate agent, it is important that we market your listing to as many real estate professionals as possible.

gary greene reach personal network

Your home is presented and discussed in detail at our weekly sales meetings, with a visual walk-through via a digital tour by our Gary Greene network. With over 6K transactions in the market area, our internal reach ensures your property is being previewed by agents with one of the largest market share.

In addition to providing detailed information and professional photos on MLS®, which reaches more than 47,000 Houston area Realtors®; we pride ourselves on going above and beyond by personally connecting with agents who have listed or sold a home in your market area within the past 12 months.

broker open

At your discretion, a special open house preview for brokers and agents will allow them to personally tour the property, and become familiar with it for possible presentation to their own clients, as well as visit with to discuss specifics.

FRIENDS, RELATIVES, NEIGHBORS

our marketing department custom listing website custom residential mailings

Gary Greene has an awardwinning, in-house graphics and marketing department skilled in the preparation of effective marketing materials and tools made available to all buyers, including your friends, family, and neighbors.

We provide an entire website dedicated to your listing, with all property information and our professional photography prominently displayed, which is easily shared with friends and family. We are also able to connect a myriad of marketing tools to the site, including our custom property videos, tours, etc.

We create a custom, professionally designed “Just Listed” postcard which is mailed directly to your nearby neighbors alerting them that your home is active on the market. By using smart technology we are better able to pinpoint the recipients, which ensures we are marketing your home as effectively as possible.

open houses

In preparation for the open house, a special invitation, either via mail or in person, will be extended to the neighbors to ensure they are as familiar about your home for sale as possible.

HOUSE SIGNS

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The Better Homes and Gardens® brand is a trusted and recognized institution, which extends beyond real estate with an audience of over 40 million consumers engaged 365 days a year. Our brand resonates with buyers when our sign is placed in your yard.

We will arrive early to place open house signs, turn on all lights, open window coverings, adjust interior temperature, etc. At the conclusion of the public open house, your home will be left as it was found; we will provide feedback, and followup with visitors about a second showing or offer.

Like in-person open houses, your home should be madeready and kept in impressive condition. We will arrive early to set up and make any adjustments needed and will conduct the open house virtually. We will also return the home to the condition it was found, provide feedback, and follow-up with visitors about a second showing or offer.

public open house promotions

Your open house will be promoted on GaryGreene.com, HAR.com, Zillow.com, Realtor.com and all of their corresponding apps. If in-person, there will also be strategically placed open house signs to draw prospective buyers. If virtual, buyers will be able to attend the virtual open house on several technology platforms.

RELOCATION

relocation buyers anywhere leads network preferred broker

The Realogy Advantage Network, formally known as Cartus, is the largest relocation management company in the world. We have achieved Platinum status, and we are one of the select few preferred network brokers in the Houston area.

Anywhere Leads Network, is the largest relocation management company in the world. We have achieved Platinum status, and we are one of the select few preferred network brokers in the Houston area.

Gary Greene is a preferred network broker for all major relocation management companies, and we have always been a critical part of Greater Houston relocation. If there is a major move in or out of the area, odds are good that Gary Greene is involved.

the short list

We have been a selected broker for group moves such as ExxonMobil, XTO Entergy, Shell, Sabic, Westlake Chemical, McKesson Pharmaceuticals, BP, The Williams Company, Murphy Oil and many more, and since 2019, we have processed over 9,500 referral authorizations.

COMPETITIVE POSITIONING

-1.9% AVERAGE DIFFERENCE BETWEEN LIST PRICE AND SELLING PRICE BY LENGTH OF TIME ON MARKET

-3.6%

Curb appeal is paramount and also the very first impression to a potential buyer. It’s imperative to freshen up the landscaping by adding new plants and color as necessary. Consider refreshing interiors with touch up paint and polish or wax floors when appropriate.

The home must smell fresh and clean. All major and minor repairs and cleaning should be completed prior to putting the home on the market. Store or remove excess furniture to give the appearance of a larger space. Replace any items that are of a permanent nature (light fixtures, etc.) which will not be a part of the sale.

Organize closets to properly showcase the built ins and storage space. Remove unnecessary items from kitchen surfaces and cabinets. De-clutter pantries to position the space in the bet light to potential buyers. Maintain clean and uncluttered garage and storage areas.

show

Keep interior in impressive condition as well as at a comfortable temperature during all showings. Make sure all housing fixtures are working properly and all light bulbs are operational. All pets and children should be away during showings.

STAGING

Staging Consultation

The Santiago Team offers a complimentary one hour consultation with our Home Designer, to help better represent your home in the market, by giving you tips on strategic placement of furniture, thereby making it easier for prospective buyers to visualize the property as their future home.

Typically, staged homes sell faster and for more money, according to industry analysis.

We will provide periodic activity reports that detail all marketing and advertising efforts. The reports will include open houses, showing activity and comments from prospective buyers and their agents, as well as a neighborhood market activity report that includes a list of comparable properties on the market that are active, pending, or recently sold.

objection vs condition advice & adjustments

It is important to differentiate between possible objections and conditions regarding the property. An objection is a feature or state that can be adjusted or corrected. Common objections: outdated paint or wallpaper, carpet in disrepair, landscape in need of sprucing, etc. A condition is a feature that can’t be changed or altered. Common conditions: property located on a busy street, property backing to commercial property, located in a flood plain, etc.

Armed with the knowledge of the difference between objections and conditions, we will review and consider all market activity and feedback provided by prospective buyers and their agents and will share suggestions based on all pertinent information so you are armed with the best information to make informed decisions along the way.